Google Invests $75 Million In A24 To Develop AI-Powered Filmmaking Tools
(Tuesday June 23, 2026 @05:00PM (BeauHD)
from the new-tools-of-the-trade dept.)
Google is [1]investing roughly $75 million in A24 as part of a [2]research partnership with DeepMind to develop AI-powered filmmaking tools and workflows. "The deal represents the latest marriage between a Hollywood studio and AI in an era where companies have oscillated between partnerships and lawsuits," reports Variety. From the report:
> A24 partner Scott Belsky, who leads the studio's technology division A24 Labs, [3]told the Journal the studio's Google partnership differed from other deals because AI developers mistakenly advertised their products as a means to make films cheaper and faster. His division is developing applications for AI-generated storyboards, another reimagination of the production process that has seen filmmakers like Martin Scorsese rubber-stamp.
"We think there are better uses that preserve creative control and support risk-taking," said Belsky, arguing the new tools "won't look anything like the prompted generation type of AI that people feel uncomfortable with."
[1] https://variety.com/2026/film/news/google-a24-ai-filmmaking-tools-1236787297/
[2] https://blog.google/innovation-and-ai/models-and-research/google-deepmind/deepmind-a24-research-partnership/
[3] https://www.wsj.com/tech/ai/google-investing-in-backrooms-studio-a24-e7585ebe?st=oQ7CJd&reflink=desktopwebshare_permalink
> A24 partner Scott Belsky, who leads the studio's technology division A24 Labs, [3]told the Journal the studio's Google partnership differed from other deals because AI developers mistakenly advertised their products as a means to make films cheaper and faster. His division is developing applications for AI-generated storyboards, another reimagination of the production process that has seen filmmakers like Martin Scorsese rubber-stamp.
"We think there are better uses that preserve creative control and support risk-taking," said Belsky, arguing the new tools "won't look anything like the prompted generation type of AI that people feel uncomfortable with."
[1] https://variety.com/2026/film/news/google-a24-ai-filmmaking-tools-1236787297/
[2] https://blog.google/innovation-and-ai/models-and-research/google-deepmind/deepmind-a24-research-partnership/
[3] https://www.wsj.com/tech/ai/google-investing-in-backrooms-studio-a24-e7585ebe?st=oQ7CJd&reflink=desktopwebshare_permalink