Apple Switches to Build-to-Order Systems on Its Web Site (macworld.com)
(Sunday February 01, 2026 @05:59PM (EditorDavid)
from the think-different dept.)
"Apple has gone for a choose-your-own-adventure when shopping for a new Mac," writes long-time Slashdot reader [1]esarjeant .
[2] Macworld explains :
> Apple has shifted from selling pre-configured Mac models to a fully customizable build-to-order system on its website, allowing customers to select display size, chip, memory, and storage options... This change emphasizes building a machine within budget rather than choosing from set configurations, potentially preparing for future CPU/GPU core selection with M5 chips. Third-party retailers like Amazon and Best Buy are expected to continue offering standard configurations for customers preferring traditional purchasing methods...
>
> Apple is rumored to offer the ability to customize CPU and GPU cores with the upcoming launch of the [3]M5 Pro and M5 Max MacBook Pro models , so this new system could pave the way for more build-to-order options. It could also be a way to âoehideâ smaller price increases as memory and other component costs rise throughout 2026.
[1] https://slashdot.org/~esarjeant
[2] https://www.macworld.com/article/3048329/apple-just-completely-changed-how-you-buy-a-new-mac.html
[3] https://www.macworld.com/article/3030240/m5-pro-max-macbook-pro-performance-speed-graphics-configurations.html
[2] Macworld explains :
> Apple has shifted from selling pre-configured Mac models to a fully customizable build-to-order system on its website, allowing customers to select display size, chip, memory, and storage options... This change emphasizes building a machine within budget rather than choosing from set configurations, potentially preparing for future CPU/GPU core selection with M5 chips. Third-party retailers like Amazon and Best Buy are expected to continue offering standard configurations for customers preferring traditional purchasing methods...
>
> Apple is rumored to offer the ability to customize CPU and GPU cores with the upcoming launch of the [3]M5 Pro and M5 Max MacBook Pro models , so this new system could pave the way for more build-to-order options. It could also be a way to âoehideâ smaller price increases as memory and other component costs rise throughout 2026.
[1] https://slashdot.org/~esarjeant
[2] https://www.macworld.com/article/3048329/apple-just-completely-changed-how-you-buy-a-new-mac.html
[3] https://www.macworld.com/article/3030240/m5-pro-max-macbook-pro-performance-speed-graphics-configurations.html