Europe Accuses TikTok of 'Addictive Design' and Pushes for Change (nytimes.com)
(Saturday February 07, 2026 @05:01AM (msmash)
from the how-about-that dept.)
TikTok's endless scroll of irresistible content, tailored for each person's tastes by a well-honed algorithm, has helped the service become one of the world's most popular apps. Now European Union regulators say those same features that made TikTok so successful [1]are likely illegal . From a report:
> On Friday, the regulators released a preliminary decision that TikTok's infinite scroll, auto-play features and recommendation algorithm amount to an "addictive design" that violated European Union laws for online safety. The service poses potential harm to the "physical and mental well-being" of users, including minors and vulnerable adults, the European Commission, the 27-nation bloc's executive branch, said in a statement.
>
> The findings suggest TikTok must overhaul the core features that made it a global phenomenon, or risk major fines. European officials said it was the first time that a legal standard for social media addictiveness had been applied anywhere in the world. "TikTok needs to change the basic design of its service," the European Commission said in a statement.
[1] https://www.nytimes.com/2026/02/06/business/tiktok-addictive-design-europe.html
> On Friday, the regulators released a preliminary decision that TikTok's infinite scroll, auto-play features and recommendation algorithm amount to an "addictive design" that violated European Union laws for online safety. The service poses potential harm to the "physical and mental well-being" of users, including minors and vulnerable adults, the European Commission, the 27-nation bloc's executive branch, said in a statement.
>
> The findings suggest TikTok must overhaul the core features that made it a global phenomenon, or risk major fines. European officials said it was the first time that a legal standard for social media addictiveness had been applied anywhere in the world. "TikTok needs to change the basic design of its service," the European Commission said in a statement.
[1] https://www.nytimes.com/2026/02/06/business/tiktok-addictive-design-europe.html