Claims That AI Can Help Fix Climate Dismissed As Greenwashing (theguardian.com)
(Thursday February 19, 2026 @11:45AM (BeauHD)
from the diversionary-tactics dept.)
An anonymous reader quotes a report from the Guardian:
> Tech companies are conflating traditional artificial intelligence with generative AI when [1]claiming the energy-hungry technology could help avert climate breakdown , according to [2]a report . Most claims that AI can help avert climate breakdown refer to machine learning and not the energy-hungry chatbots and image generation tools driving the sector's explosive growth of gas-guzzling datacenters, the analysis of 154 statements found.
>
> The research, commissioned by nonprofits including [3]Beyond Fossil Fuels and [4]Climate Action Against Disinformation , did not find a single example where popular tools such as Google's Gemini or Microsoft's Copilot were leading to a "material, verifiable, and substantial" reduction in planet-heating emissions. Ketan Joshi, an energy analyst and author of the report, said the industry's tactics were "diversionary" and relied on tried and tested methods that amount to "greenwashing."
>
> He likened it to fossil fuel companies advertising their modest investments in solar panels and overstating the potential of carbon capture. "These technologies only avoid a minuscule fraction of emissions relative to the massive emissions of their core business," said Joshi. "Big tech took that approach and upgraded and expanded it." [...] Joshi said the discourse around AI's climate benefits needed to be "brought back to reality." "The false coupling of a big problem and a small solution serves as a distraction from the very preventable harms being done through unrestricted datacenter expansion," he said.
[1] https://www.theguardian.com/technology/2026/feb/17/tech-companies-traditional-ai-generative-climate-breakdown-report
[2] https://ketanjoshi.co/2026/02/11/big-tech-greenwashing-report/
[3] https://beyondfossilfuels.org/
[4] https://caad.info/
> Tech companies are conflating traditional artificial intelligence with generative AI when [1]claiming the energy-hungry technology could help avert climate breakdown , according to [2]a report . Most claims that AI can help avert climate breakdown refer to machine learning and not the energy-hungry chatbots and image generation tools driving the sector's explosive growth of gas-guzzling datacenters, the analysis of 154 statements found.
>
> The research, commissioned by nonprofits including [3]Beyond Fossil Fuels and [4]Climate Action Against Disinformation , did not find a single example where popular tools such as Google's Gemini or Microsoft's Copilot were leading to a "material, verifiable, and substantial" reduction in planet-heating emissions. Ketan Joshi, an energy analyst and author of the report, said the industry's tactics were "diversionary" and relied on tried and tested methods that amount to "greenwashing."
>
> He likened it to fossil fuel companies advertising their modest investments in solar panels and overstating the potential of carbon capture. "These technologies only avoid a minuscule fraction of emissions relative to the massive emissions of their core business," said Joshi. "Big tech took that approach and upgraded and expanded it." [...] Joshi said the discourse around AI's climate benefits needed to be "brought back to reality." "The false coupling of a big problem and a small solution serves as a distraction from the very preventable harms being done through unrestricted datacenter expansion," he said.
[1] https://www.theguardian.com/technology/2026/feb/17/tech-companies-traditional-ai-generative-climate-breakdown-report
[2] https://ketanjoshi.co/2026/02/11/big-tech-greenwashing-report/
[3] https://beyondfossilfuels.org/
[4] https://caad.info/