10M People Watched a YouTuber Shim a Lock; the Lock Company Sued Him. Bad Idea. (arstechnica.com)
(Saturday November 01, 2025 @06:00AM (msmash)
from the streisand-effect-strikes-again dept.)
Trevor McNally posts videos of himself opening locks. The former Marine has 7 million followers and nearly 10 million people watched him open a Proven Industries trailer hitch lock in April using a shim cut from an aluminum can. The Florida company responded by filing a federal lawsuit in May charging McNally with eight offenses. Judge Mary Scriven denied the preliminary injunction request in June and found the video was fair use.
McNally's followers [1]then flooded the company with harassment . Proven dismissed the case in July and asked the court to seal the records. The company had initiated litigation over a video that all parties acknowledged was accurate. ArsTechnica adds:
> Judging from the number of times the lawsuit talks about 1) ridicule and 2) harassment, it seems like the case quickly became a personal one for Proven's owner and employees, who felt either mocked or threatened. That's understandable, but being mocked is not illegal and should never have led to a lawsuit or a copyright claim. As for online harassment, it remains a serious and unresolved issue, but launching a personal vendetta -- and on pretty flimsy legal grounds -- against McNally himself was patently unwise. (Doubly so given that McNally had a huge following and had already responded to DMCA takedowns by creating further videos on the subject; this wasn't someone who would simply be intimidated by a lawsuit.)
>
> In the end, Proven's lawsuit likely cost the company serious time and cash -- and generated little but bad publicity.
[1] https://arstechnica.com/tech-policy/2025/10/suing-a-popular-youtuber-who-shimmed-a-130-lock-what-could-possibly-go-wrong/
McNally's followers [1]then flooded the company with harassment . Proven dismissed the case in July and asked the court to seal the records. The company had initiated litigation over a video that all parties acknowledged was accurate. ArsTechnica adds:
> Judging from the number of times the lawsuit talks about 1) ridicule and 2) harassment, it seems like the case quickly became a personal one for Proven's owner and employees, who felt either mocked or threatened. That's understandable, but being mocked is not illegal and should never have led to a lawsuit or a copyright claim. As for online harassment, it remains a serious and unresolved issue, but launching a personal vendetta -- and on pretty flimsy legal grounds -- against McNally himself was patently unwise. (Doubly so given that McNally had a huge following and had already responded to DMCA takedowns by creating further videos on the subject; this wasn't someone who would simply be intimidated by a lawsuit.)
>
> In the end, Proven's lawsuit likely cost the company serious time and cash -- and generated little but bad publicity.
[1] https://arstechnica.com/tech-policy/2025/10/suing-a-popular-youtuber-who-shimmed-a-130-lock-what-could-possibly-go-wrong/