Sora's Controls Don't Block All Deepfakes or Copyright Infringements (cnbc.com)
(Sunday October 05, 2025 @10:12PM (EditorDavid)
from the sore-about-Sora dept.)
If you upload an image to serve as the inspiration for an AI-generated video from OpenAI's Sora, "the app will reject your image if it detects a face — any face," [1]writes Mashable ." (Unless that person has agreed to participate.) All Sora videos also include a watermark, [2]notes PC Magazine , and Sora banned the creation of AI-generated videos showing public figures.
"But it turns out the policy doesn't apply to dead celebrities..."
> Unlike lower-quality deepfakes, many of the Sora videos appear disturbingly realistic and accurately mimic the voices and facial expressions of deceased celebrities. Some of the clips even [3]contain licensed music ... [A]ccording to OpenAI, the videos are fair game. "We don't have a comment to add, but we do allow the generation of historical figures," the company tells PCMag.
CNBC reported Saturday that Sora users have also "flooded the platform with artificial intelligence-generated clips [4]of popular brands and animated characters ." They noted Sora generated videos with clearly-copyrighted characters like Ronald McDonald, Simpsons characters, Pikachu, Patrick Star from "SpongeBob SquarePants," and Pikachu. ( [5]as Cracked.com puts it , "Ever wish 'South Park' was two minutes long and not funny?")
OpenAI's " [6]opt-out" policy for copyright holders was unusual, CNBC writes, since "Typically, third parties have to get explicit permission to use someone's work under copyright law"" (as explained by Jason Bloom, partner/chair of the intellectual property litigation practice group at law firm Haynes Boone). "You can't just post a notice to the public saying we're going to use everybody's works, unless you tell us not to," he said. "That's not how copyright works."
> "A lot of the videos that people are going to generate of these cartoon characters are going to infringe copyright," Mark Lemley, a professor at Stanford Law School, said in an interview. "OpenAI is opening itself up to quite a lot of copyright lawsuits by doing this..."
[1] https://mashable.com/article/sora-2-first-impressions
[2] https://www.pcmag.com/news/openais-sora-bans-deepfakes-of-public-figures-except-for-dead-celebrities
[3] https://x.com/fAIkout/status/1973603012846502221
[4] https://www.cnbc.com/2025/10/04/sora-openai-video-app.html
[5] https://www.cracked.com/article_48607_south-park-is-at-the-forefront-of-the-latest-ai-controversy.html
[6] https://slashdot.org/story/25/09/29/1959236/openais-new-sora-video-generator-to-require-copyright-holders-to-opt-out
"But it turns out the policy doesn't apply to dead celebrities..."
> Unlike lower-quality deepfakes, many of the Sora videos appear disturbingly realistic and accurately mimic the voices and facial expressions of deceased celebrities. Some of the clips even [3]contain licensed music ... [A]ccording to OpenAI, the videos are fair game. "We don't have a comment to add, but we do allow the generation of historical figures," the company tells PCMag.
CNBC reported Saturday that Sora users have also "flooded the platform with artificial intelligence-generated clips [4]of popular brands and animated characters ." They noted Sora generated videos with clearly-copyrighted characters like Ronald McDonald, Simpsons characters, Pikachu, Patrick Star from "SpongeBob SquarePants," and Pikachu. ( [5]as Cracked.com puts it , "Ever wish 'South Park' was two minutes long and not funny?")
OpenAI's " [6]opt-out" policy for copyright holders was unusual, CNBC writes, since "Typically, third parties have to get explicit permission to use someone's work under copyright law"" (as explained by Jason Bloom, partner/chair of the intellectual property litigation practice group at law firm Haynes Boone). "You can't just post a notice to the public saying we're going to use everybody's works, unless you tell us not to," he said. "That's not how copyright works."
> "A lot of the videos that people are going to generate of these cartoon characters are going to infringe copyright," Mark Lemley, a professor at Stanford Law School, said in an interview. "OpenAI is opening itself up to quite a lot of copyright lawsuits by doing this..."
[1] https://mashable.com/article/sora-2-first-impressions
[2] https://www.pcmag.com/news/openais-sora-bans-deepfakes-of-public-figures-except-for-dead-celebrities
[3] https://x.com/fAIkout/status/1973603012846502221
[4] https://www.cnbc.com/2025/10/04/sora-openai-video-app.html
[5] https://www.cracked.com/article_48607_south-park-is-at-the-forefront-of-the-latest-ai-controversy.html
[6] https://slashdot.org/story/25/09/29/1959236/openais-new-sora-video-generator-to-require-copyright-holders-to-opt-out