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Amazon's Ring Plans to Scan Everyone's Face at the Door (msn.com)

(Saturday October 04, 2025 @11:34AM (EditorDavid) from the Amazon-hears-a-who dept.)


Amazon will be adding facial recognition to its camera-equipped Ring doorbells for the first time in December, [1]according to the Washington Post .

"While the feature will be optional for Ring device owners, privacy advocates say it's unfair that wherever the technology is in use, anyone within sight will have their faces scanned to determine who's a friend or stranger."

> The Ring feature is "invasive for anyone who walks within range of your Ring doorbell," said Calli Schroeder, senior counsel at the consumer advocacy and policy group Electronic Privacy Information Center. "They are not consenting to this." Ring spokeswoman Emma Daniels said that Ring's features empower device owners to be responsible users of facial recognition and to comply with relevant laws that "may require obtaining consent prior to identifying people..."

>

> Other companies, [2]including Google , already offer facial recognition for connected doorbells and cameras. You might use similar technology to unlock your iPhone or tag relatives in digital photo albums. But privacy watchdogs said that Ring's use of facial recognition poses added risks, because the company's products are embedded in our neighborhoods and have a history of raising social, privacy and legal questions... It's typically legal to film in public places, including your doorway. And in most of the United States, your permission is not legally required to collect or use your faceprint. Privacy experts said that Ring's use of the technology risks crossing ethical boundaries because of its potential for widespread use in residential areas without people's knowledge or consent.

>

> You choose to unlock your iPhone by scanning your face. A food delivery courier, a child selling candy or someone walking by on the sidewalk is not consenting to have their face captured, stored and compared against Ring's database, said Adam Schwartz, privacy litigation director for the consumer advocacy group Electronic Frontier Foundation. "It's troubling that companies are making a product that by design is taking biometric information from people who are doing the innocent act of walking onto a porch," he said.

Ring's spokesperson said facial recognition won't be available some locations, according to the article, including Texas and Illinois, which passed laws fining companies for collecting face information without permission. But the Washington Post heard another possible worst-case scenario from Calli Schroeder, senior counsel at the consumer advocacy and policy group Electronic Privacy Information Center: databases of identified faces being stolen by cyberthieves, misused by Ring employees, or shared with outsiders such as law enforcement.

Amazon says they're " [3]reuniting lost dogs through the power of AI ," in their announcement this week, thanks to "an AI-powered community feature that enables your outdoor Ring cameras to help reunite lost dogs with their families... When a neighbor reports a lost dog in the Ring app, nearby outdoor Ring cameras automatically begin scanning for potential matches."

Amazon calls it an example of their vision for "tools that make it easier for neighbors to look out for each other, and create safer, more connected communities." They're also 10x zoom, enhanced low-light performance, 2K and 4K resolutions, and "advanced AI tuning" for video...



[1] https://www.msn.com/en-us/news/technology/amazon-s-ring-plans-to-scan-everyone-s-face-at-the-door/ar-AA1NOvVA

[2] https://support.google.com/googlenest/answer/9268625?hl=en

[3] https://www.aboutamazon.com/news/devices/ring-camera-4k-home-security



Absolutely NO (Score:5, Interesting)

by Chaseshaw ( 1486811 )

and I hope they sue to stop it. I live in an apartment and my neighbors have a ring camera. The hallway is NOT public space NEITHER is it my neighbor's property and I do NOT consent to them scanning me.

Re: (Score:3)

by AmiMoJo ( 196126 )

It's likely already illegal in GDPR countries. It seems like the law has fallen behind technology in the US.

I don't mind facial recognition if it's just matching the owner's faces and all done locally on the device (easy enough these days), it's when it gets uploaded to the cloud or worse shared with law enforcement that it becomes a problem.

Re: (Score:2)

by JaredOfEuropa ( 526365 )

DoorBird + Frigate + Coral AI Stick + Everything on a VLAN

Works reasonably well at recognizing friendlies, and detecting unknown persons.

Re: (Score:2)

by freeze128 ( 544774 )

Get a copyright (C) tattoo on your face, and then you can sue them for infringement.

Makes this crap illegal in Europe (Score:4, Insightful)

by gweihir ( 88907 )

Good. Seems privacy rape (and other rape, including children) is something the current US administration will continue to use as its selling points though.

Re: (Score:3)

by justMichael ( 606509 )

This is already [1]illegal in Illinois [ilga.gov], has been since 2008.

Six Flags used to use thumb prints for season pass holders, that got shut down and they had to [2]pay out a class action [harvard.edu] to everyone who had their thumb scanned.

[1] https://www.ilga.gov/Legislation/publicacts/view/095-0994

[2] https://jolt.law.harvard.edu/digest/rosenbach-v-six-flags-illinois-supreme-court-interprets-illinois-biometric-privacy-law

Nonsense (Score:3)

by markdavis ( 642305 )

> "Ring spokeswoman Emma Daniels said that Ring's features empower device owners to be responsible users of facial recognition and to comply with relevant laws"

What a bunch of nonsense. She knows, everyone knows, most users will take whatever the defaults are and most others will turn the feature on, without any concern for others' privacy, and also won't likely know about laws (if there even are any).

> "It's typically legal to film in public [...]Privacy experts said that Ring's use of the technology risks crossing ethical boundaries because of its potential for widespread use[...]"

Yeah, yeah, "in public" and whatever. But the whole concept of "in public" was created without any possible dream of what that would mean with the technology available today. Always on, always computing, storing everything, uploading everything, connected behind the scenes to all kinds of secret data selling and "sharing." We are just getting a little tiny taste of what is to come.

> "Other companies, including Google, already offer facial recognition for connected doorbells and cameras. You might use similar technology to unlock your phone"

There is a huge difference between my enabling a feature on something I own and recorded, used, and stored locally, and what these companies are most certainly doing with these "cloud-connected" devices. Those scans are stored and used off-site and shared with other customers, and potentially businesses and government.

> "Amazon calls it an example of their vision for "tools that make it easier for neighbors to look out for each other"

Right, like I said, "sharing." And what are the examples they are not going to advertise to us? And what new secret uses will be found later?

I am not saying there are any easy answers here. But I hope people are thinking about where all this stuff is going. It is a rapid and accelerating march to sacrificing more and more privacy in the name of safety.

I'm Not Opposed, Much (Score:2)

by SlashbotAgent ( 6477336 )

I'm not opposed to these technologies, nor even their use.

I'm strongly opposed to the imbalance of power that is created when authorities and major corporations are the only ones that have access to the total body of data.

If I could perform facial recognition on Jeff Bezos or Senator shithead and track their movements for the last few days/weeks/months, as easily as they can me, then I'd be fine with it. But, it's a one way street where they can use it against me and there is a massive power imbalance.

Re: (Score:2)

by znrt ( 2424692 )

for one, this one is very easily shot down by simply not buying that crap, but ..

> the imbalance of power that is created when authorities and major corporations are the only ones that have access to the total body of data.

indeed, imbalance of power has been our main issue since we started farming i guess. i've come to believe that all our conflicts are just expressions and artifacts of the single underlying class war. this is ages old but technology is announcing grim prospects indeed.

> If I could perform facial recognition on Jeff Bezos or Senator shithead and track their movements for the last few days/weeks/months, as easily as they can me, then I'd be fine with it.

agreed. i'm ready to fully forfeit my privacy if it is done universally, no exceptions.

Not something new (Score:2)

by cusco ( 717999 )

> Other companies, including Google, already offer facial recognition for connected doorbells and cameras.

Interesting how Google and the plethora of professional- and amateur-level cameras which already have this feature, some of them turned on by default, don't get called out but Amazon does. This is in part because Walmart (and to a lesser extent other retailers) will deliberately place ads in publications which bad talk Amazon, publishers see this (and reportedly have been openly told this is the case) and run anti-Amazon hit pieces at the slightest excuse. Gotta keep that ad revenue rolling in!

Re: (Score:2)

by bagofbeans ( 567926 )

Perhaps I trust Amazon less than Google to transmit the FR data back to the servers regardless of the user settings.

Remember thatRing promised only to pass on footage to LEO with owner permission, except that the Ts & Cs allowed them to bypass the permission requirement when they wanted too.

If you walk up to my door (Score:2)

by LindleyF ( 9395567 )

Then you have consented to be identified. Don't want that, stay away. That said, we should avoid identifying people just walking by on the sidewalk. The lost dog thing is overdue. I suggested that two years ago.

Re: (Score:1)

by Anonymous Coward

Fine. Put up warning signs so that people know and can make that choice.

Re: If you walk up to my door (Score:2)

by LindleyF ( 9395567 )

I think my No Soliciting sign covers that. Besides, it's 2025. Everyone has a doorbell camera and everyone knows how they work. You see one, don't act surprised about what it does.

Depends if you live in a city. (Score:2)

by Fly Swatter ( 30498 )

If your door is almost on the street there is no way to not consent. Maybe in the suburbs or places where you actually have land then walking up to a front door is clearly consent.

The bigger problem is that all this data will be stored almost forever and someone could compile where you were any point in your life in a city.

We've gone from a collection of individuals to members of a hive.

Myth: Linux has a lower TCO

Fact: If you consider that buying NT licenses for business use is
tax-deductible, as are all those tech support calls, NT actually has a
lower TCO than Linux! How are you going to expense software that doesn't
cost anything? Eh?!?

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