Amazon US Prime Sign-Ups Slow Despite Expanded Promotion, Data Shows (reuters.com)
(Tuesday September 02, 2025 @05:24PM (msmash)
from the key-economy-benchmark dept.)
An anonymous reader shares a report:
> Amazon doubled its Prime Day discount sales to four days this year and touted blowout numbers days after the event. But by one critical metric, it missed the mark. Sign-ups in the U.S. [1]failed to meet last year's total and even the company's own target , according to internal company data reviewed by Reuters.
>
> The world's largest online retailer registered 5.4 million U.S. sign-ups over the 21-day run-up to Prime Day and its four-day sales event from July 8 to July 11. That was around 116,000 fewer than for the same period a year earlier and 106,000 below the company's own goal, a roughly 2% decline in both metrics.
[1] https://www.reuters.com/business/retail-consumer/amazon-us-prime-sign-ups-slow-despite-expanded-promotion-data-shows-2025-09-02/
> Amazon doubled its Prime Day discount sales to four days this year and touted blowout numbers days after the event. But by one critical metric, it missed the mark. Sign-ups in the U.S. [1]failed to meet last year's total and even the company's own target , according to internal company data reviewed by Reuters.
>
> The world's largest online retailer registered 5.4 million U.S. sign-ups over the 21-day run-up to Prime Day and its four-day sales event from July 8 to July 11. That was around 116,000 fewer than for the same period a year earlier and 106,000 below the company's own goal, a roughly 2% decline in both metrics.
[1] https://www.reuters.com/business/retail-consumer/amazon-us-prime-sign-ups-slow-despite-expanded-promotion-data-shows-2025-09-02/