Barbie Goes AI As Mattel Teams With OpenAI To Reinvent Playtime (nerds.xyz)
(Friday June 13, 2025 @03:00AM (msmash)
from the but-why dept.)
[1]BrianFagioli writes:
> Barbie is getting a brain upgrade. Mattel has officially partnered with OpenAI in a move that [2]brings artificial intelligence to the toy aisle . Yes, you read that right, folks. Barbie might soon be chatting with your kids in full sentences, powered by ChatGPT.
>
> This collaboration brings OpenAI's advanced tools into Mattel's ecosystem of toys and entertainment brands. The goal? To launch AI-powered experiences that are fun, safe, and age-appropriate. Mattel says it wants to keep things magical while also respecting privacy and security. Basically, Barbie won't be data-mining your kids... yet.
[1] https://slashdot.org/~BrianFagioli
[2] https://nerds.xyz/barbie-goes-ai-as-mattel-teams-with-openai-to-reinvent-playtime-with-artificial-intelligence/
> Barbie is getting a brain upgrade. Mattel has officially partnered with OpenAI in a move that [2]brings artificial intelligence to the toy aisle . Yes, you read that right, folks. Barbie might soon be chatting with your kids in full sentences, powered by ChatGPT.
>
> This collaboration brings OpenAI's advanced tools into Mattel's ecosystem of toys and entertainment brands. The goal? To launch AI-powered experiences that are fun, safe, and age-appropriate. Mattel says it wants to keep things magical while also respecting privacy and security. Basically, Barbie won't be data-mining your kids... yet.
[1] https://slashdot.org/~BrianFagioli
[2] https://nerds.xyz/barbie-goes-ai-as-mattel-teams-with-openai-to-reinvent-playtime-with-artificial-intelligence/