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  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)
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"`You ARE Zaphod Beeblebrox?'
`Yeah,' said Zaphod, `but don't shout it out or they'll all
want one.'
`THE Zaphod Beeblebrox?'
`No, just A Zaphod Bebblebrox, didn't you hear I come in
six packs?'
`But sir,' it squealed, `I just heard on the sub-ether
radio report. It said you were dead...'
`Yeah, that's right, I just haven't stopped moving yet.'"

- Zaphod and the Guide's receptionist.