OpenAI Pulls Promotional Materials About Jony Ive Deal (After Trademark Lawsuit) (techcrunch.com)
(Monday June 23, 2025 @11:20AM (EditorDavid)
from the 404-errors dept.)
> OpenAI appears to have pulled a [1]much-discussed video promoting the friendship between CEO Sam Altman and legendary Apple designer Jony Ive (plus, incidentally, OpenAI's [2]$6.5 billion deal to acquire Ive and Altman's device startup io ) from its [3]website and YouTube page. [Though you can [4]still see the original on Archive.org .]
>
> Does that suggest something is amiss with the acquisition, or with plans for Ive to lead design work at OpenAI? Not exactly, according to Bloomberg's Mark Gurman, who reports [ [5]on X.com ] that the "deal is on track and has NOT dissolved or anything of the sort." Instead, he said a judge has issued a restraining order over the io name, forcing the company to pull all materials that used it.
Gurman elaborates on the disappearance of the video (and other related marketing materials) [6]in a new article at Bloomberg :
> Bloomberg [7]reported last week that a judge was considering barring OpenAI from using the IO name due to a lawsuit recently filed by the similarly named IYO Inc., which is also building AI devices. "This is an utterly baseless complaint and we'll fight it vigorously," a spokesperson for Ive said on Sunday.
The video is [8]still viewable on X.com , notes TechCrunch. But visiting the "Sam and Jony" page on OpenAI now [9]pulls up a 404 error message — written in the form of a haiku:
Ghost of code lingers
Blank space now invites wonder
Thoughts begin to soar
by o4-mini-high
[1] https://techcrunch.com/podcast/openai-goes-all-in-with-jony-ive-as-google-plays-ai-catchup/
[2] https://techcrunch.com/2025/05/21/jony-ive-to-lead-openais-design-work-following-6-5b-acquisition-of-his-company/
[3] https://openai.com/sam-and-jony/
[4] https://web.archive.org/web/20250617101459/https://openai.com/sam-and-jony/
[5] https://x.com/markgurman/status/1936887629993464248
[6] https://www.bloomberg.com/news/articles/2025-06-22/jony-ive-deal-removed-from-openai-site-over-trademark-suit
[7] https://news.bloomberglaw.com/legal-ops-and-tech/judge-probes-bid-to-bar-openais-use-of-io-in-trademark-suit
[8] https://x.com/sama/status/1925242282523103408?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1925242282523103408%7Ctwgr%5E405cffd6db4cfe6604064e2e5bf6efaacb27c449%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ftechcrunch.com%2F2025%2F05%2F21%2Fjony-ive-to-lead-openais-design-work-following-6-5b-acquisition-of-his-company%2F
[9] https://openai.com/sam-and-jony/
>
> Does that suggest something is amiss with the acquisition, or with plans for Ive to lead design work at OpenAI? Not exactly, according to Bloomberg's Mark Gurman, who reports [ [5]on X.com ] that the "deal is on track and has NOT dissolved or anything of the sort." Instead, he said a judge has issued a restraining order over the io name, forcing the company to pull all materials that used it.
Gurman elaborates on the disappearance of the video (and other related marketing materials) [6]in a new article at Bloomberg :
> Bloomberg [7]reported last week that a judge was considering barring OpenAI from using the IO name due to a lawsuit recently filed by the similarly named IYO Inc., which is also building AI devices. "This is an utterly baseless complaint and we'll fight it vigorously," a spokesperson for Ive said on Sunday.
The video is [8]still viewable on X.com , notes TechCrunch. But visiting the "Sam and Jony" page on OpenAI now [9]pulls up a 404 error message — written in the form of a haiku:
Ghost of code lingers
Blank space now invites wonder
Thoughts begin to soar
by o4-mini-high
[1] https://techcrunch.com/podcast/openai-goes-all-in-with-jony-ive-as-google-plays-ai-catchup/
[2] https://techcrunch.com/2025/05/21/jony-ive-to-lead-openais-design-work-following-6-5b-acquisition-of-his-company/
[3] https://openai.com/sam-and-jony/
[4] https://web.archive.org/web/20250617101459/https://openai.com/sam-and-jony/
[5] https://x.com/markgurman/status/1936887629993464248
[6] https://www.bloomberg.com/news/articles/2025-06-22/jony-ive-deal-removed-from-openai-site-over-trademark-suit
[7] https://news.bloomberglaw.com/legal-ops-and-tech/judge-probes-bid-to-bar-openais-use-of-io-in-trademark-suit
[8] https://x.com/sama/status/1925242282523103408?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1925242282523103408%7Ctwgr%5E405cffd6db4cfe6604064e2e5bf6efaacb27c449%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ftechcrunch.com%2F2025%2F05%2F21%2Fjony-ive-to-lead-openais-design-work-following-6-5b-acquisition-of-his-company%2F
[9] https://openai.com/sam-and-jony/