Klarna Pivots Back To Humans After AI Experiment Fails (futurism.com)
(Thursday May 15, 2025 @11:20AM (msmash)
from the never-mind dept.)
Fintech startup Klarna is [1]now recruiting humans after its AI customer service agents underperformed. The buy-now-pay-later company, which [2]eliminated its marketing contracts in 2023 and [3]customer service team in 2024 , now plans an "Uber-type setup" with remote gig workers.
This marks a stark reversal from CEO Sebastian Siemiatkowski's 2024 claim that " [4]AI can already do all of the jobs that we, as humans, do ." Siemiatkowski told Bloomberg: "From a brand perspective, I just think it's so critical that you are clear to your customer that there will be always a human if you want." He added that "cost unfortunately seems to have been a too predominant evaluation factor" leading to "lower quality."
[1] https://futurism.com/klarna-openai-humans-ai-back
[2] https://slashdot.org/story/24/05/28/1835218/klarna-using-genai-to-cut-marketing-costs-by-10-million-annually
[3] https://slashdot.org/story/24/08/27/1440249/klarna-aims-to-halve-workforce-with-ai-driven-gains
[4] https://slashdot.org/story/24/12/13/1541225/klarna-stopped-all-hiring-a-year-ago-to-replace-workers-with-ai
This marks a stark reversal from CEO Sebastian Siemiatkowski's 2024 claim that " [4]AI can already do all of the jobs that we, as humans, do ." Siemiatkowski told Bloomberg: "From a brand perspective, I just think it's so critical that you are clear to your customer that there will be always a human if you want." He added that "cost unfortunately seems to have been a too predominant evaluation factor" leading to "lower quality."
[1] https://futurism.com/klarna-openai-humans-ai-back
[2] https://slashdot.org/story/24/05/28/1835218/klarna-using-genai-to-cut-marketing-costs-by-10-million-annually
[3] https://slashdot.org/story/24/08/27/1440249/klarna-aims-to-halve-workforce-with-ai-driven-gains
[4] https://slashdot.org/story/24/12/13/1541225/klarna-stopped-all-hiring-a-year-ago-to-replace-workers-with-ai