Business Insider Recommended Nonexistent Books To Staff As It Leans Into AI (semafor.com)
(Monday June 02, 2025 @05:22PM (msmash)
from the oops dept.)
An anonymous reader shares a report:
> Business Insider announced this week that it wants staff to better incorporate AI into its journalism. But less than a year ago, the company had to quietly apologize to some staff for [1]accidentally recommending that they read books that did not appear to exist but instead may have been generated by AI.
>
> In an email to staff last May, a senior editor at Business Insider sent around a list of what she called "Beacon Books," a list of memoirs and other acclaimed business nonfiction books, with the idea of ensuring staff understood some of the fundamental figures and writing powering good business journalism.
>
> Many of the recommendations were well-known recent business, media, and tech nonfiction titles such as Too Big To Fail by Andrew Ross Sorkin, DisneyWar by James Stewart, and Super Pumped by Mike Isaac. But a few were unfamiliar to staff. Simply Target: A CEO's Lessons in a Turbulent Time and Transforming an Iconic Brand by former Target CEO Gregg Steinhafel was nowhere to be found. Neither was Jensen Huang: the Founder of Nvidia, which was supposedly published by the company Charles River Editors in 2019.
[1] https://www.semafor.com/article/06/01/2025/business-insider-recommended-nonexistent-books-to-staff-as-it-leans-into-ai
> Business Insider announced this week that it wants staff to better incorporate AI into its journalism. But less than a year ago, the company had to quietly apologize to some staff for [1]accidentally recommending that they read books that did not appear to exist but instead may have been generated by AI.
>
> In an email to staff last May, a senior editor at Business Insider sent around a list of what she called "Beacon Books," a list of memoirs and other acclaimed business nonfiction books, with the idea of ensuring staff understood some of the fundamental figures and writing powering good business journalism.
>
> Many of the recommendations were well-known recent business, media, and tech nonfiction titles such as Too Big To Fail by Andrew Ross Sorkin, DisneyWar by James Stewart, and Super Pumped by Mike Isaac. But a few were unfamiliar to staff. Simply Target: A CEO's Lessons in a Turbulent Time and Transforming an Iconic Brand by former Target CEO Gregg Steinhafel was nowhere to be found. Neither was Jensen Huang: the Founder of Nvidia, which was supposedly published by the company Charles River Editors in 2019.
[1] https://www.semafor.com/article/06/01/2025/business-insider-recommended-nonexistent-books-to-staff-as-it-leans-into-ai