News: 0186057132

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Emmy Awards Leave Broadcast TV For Prime Video (cnbc.com)

(Thursday October 08, 2026 @03:00PM (BeauHD) from the end-of-an-era dept.)


Amazon Prime Video will become the [1]exclusive global home of the Emmy Awards under a six-year deal beginning in 2027, the Television Academy [2]announced on Tuesday. The Emmys will stream live for free to viewers in more than 240 countries and territories without requiring a Prime subscription. From the report:

> In the release, Prime Video was named as the "permanent home" for the Emmys, in contrast to the rotating agreement in place years prior. The switch ends the traditional "wheel-deal" setup to broadcast the awards, where ABC, CBS, NBC and Fox took turns hosting the Emmys each year. The system has been in place since at least 1994, with the most recent eight-year contract expiring this year.

"Television has never been more global, and the Emmys should be a celebration that the world can share," Television Academy chair Cris Abrego said in a statement. "Having a dedicated home with Prime Video allows us to build on that legacy with unprecedented global reach and a broader commitment to the Television Academy and our mission throughout the year."



[1] https://www.cnbc.com/2026/10/06/emmy-awards-prime-video.html

[2] https://www.televisionacademy.com/features/news/awards-news/261006-emmy-prime-video-announcement-release



Oh noes.... (Score:4, Funny)

by dskoll ( 99328 )

Oh noes.... I never watched the Emmy Awards on TV, and now I can't watch it because I don't have an Amazon account. Whatever shall I do???

Re: (Score:2)

by Locke2005 ( 849178 )

Same thing I do, check out Google News the next day to see who won. My beach house doesn't get any broadcast TV reception or cable, so I literally can only watch content delivered over the internet. The only content I actually pay for is Google Plus, so I can't watch the Emmys regardless, and I could care less. I'm sure the good jokes will all be on YouTube.

Re: Oh noes.... (Score:3, Interesting)

by ArmoredDragon ( 3450605 )

If it's anything like the Oscars, the whole thing is determined by whoever pays the highest bribe to promote their crap. I don't get why people get excited over the world's longest, most boring advertisement.

To the non-cutters... (Score:3)

by reanjr ( 588767 )

The Emmy's have abandoned broadcast television. Why haven't you?

Re: (Score:2)

by geekmux ( 1040042 )

> The Emmy's have abandoned broadcast television. Why haven't you?

* waves Jedi hand *

These are not the cords you're looking for.

That particular cord running out to a one-time-cost antenna, is already paid for with my taxes and doesn't come fractured across 17 streaming services advertising themselves as the bigger and better deal coming in at twice the cost. I turn on the TV and use it. No sign-ups. No spying app. No cost. No problem.

The actions of these types of shows, is hardly a proper measure. Wouldn't be surprised if all Hollywood self-sucking promotion is broa

Re: (Score:3)

by Fly Swatter ( 30498 )

The NHL and MLB abandoned broadcast TV, so I abandoned them. Same with Nascar. The only thing left that I watch live over an antenna is the NFL - when they abandon me in a few years, the antenna will be useless and NFL will be dead to me as well.

Time marches on, things change, but advertising continues to ruin the experience for everything; dropping broadcast TV won't change that.

Re: (Score:2)

by slipped_bit ( 2842229 )

Yeah, these days don't you need about nine different streaming services just to watch one MLB game? I thought every inning had its own streaming service.

Re: (Score:1)

by Anonymous Coward

Maybe not totally useless; check out your local PBS station. Music, art, travel, and OTA the picture & sound are great compared to what you normally see over cable b/c it's not compressed all to crap and back.

Re: To the non-cutters... (Score:2)

by drinkypoo ( 153816 )

I wish I had a local PBS station. I get one broadcast with three digital channels, at least one of which seems Christian and all of which are shit. And since they split their bandwidth three ways, they all look like shit, too.

Re: (Score:3)

by ArchieBunker ( 132337 )

Broadcast tv is still free however I rarely tune in except for a few things. Like for example Scrubs was on last night.

I'm not paying Bezos for what used to be free.

Re: (Score:2)

by CubicleZombie ( 2590497 )

> I'm not paying Bezos for what used to be free.

TFA says "no subscription required".

Re: (Score:1)

by bmajik ( 96670 )

Why haven't you stopped watching _all_ corporate content - broadcast TV, cable TV, whatever the DSS dish companies are doing, Amazon, Netflix, blah blah blah

I hope you're not _paying_ for any of it...

And I hope you're not consuming very much of it...

It's bad for you. The people who make it are idiots, but they are crafty idiots. They know how to hurt you even if they don't know much else.

The idea that we have to watch their content is just baked into the cake, and nobody can escape it.

I was talking to a

Re: (Score:3)

by sit1963nz ( 934837 )

You assume that the Emmys and the Oscars are something worthwhile watching .... and they are not.

Its just a bunch of people saying how awesome they and everyone is their group is.

I can pat my own back

Re: (Score:2)

by Valgrus Thunderaxe ( 8769977 )

Then I'd have to pay for the 700 Club.

IT Awards (Score:2)

by awwshit ( 6214476 )

We need the Slashdot Awards. Where once a year we praise ourselves for a job well done. If we like us a lot, then you will like us a lot too. Yay! Where's my trophy?

Acceptance Speech (Score:2)

by SlashbotAgent ( 6477336 )

I’d like to accept this award on behalf of the only person who made it possible: me. My talent, persistence, and frankly supernatural ability to fix problems that other people created have finally been recognized, as they should have been ages ago. I’d thank the team, but let’s not pretend that they aren't all completely useless. The "team" could never have accomplished anything at all without me. You’re welcome.

Re: (Score:3)

by Fly Swatter ( 30498 )

Reading is hard: The Emmys will stream live for free to viewers in more than 240 countries and territories without requiring a Prime subscription .

Re: (Score:2)

by zlives ( 2009072 )

but not without an amazon account/cc info and a spy app on your devices all the better to monetize you.

Re: (Score:1)

by jacks smirking reven ( 909048 )

It's a bit like media piracy, these are not people who would have spent money on the product no matter.

Anybody so wary to not have an Amazon account or even risk making a burner account wasn't watching the Emmys anyway. The people turned off by that requirement is like a percent of a percent.

Re: Congrats. They killed it (Score:3)

by drinkypoo ( 153816 )

The Emmys are advertising. If fewer people consume them, that's a loss.

Re: Congrats. They killed it (Score:3)

by OrangeTide ( 124937 )

Amazon has peaked, they have fully saturated multiple markets. They are not going to add any more customers in the US. This cannot be considered a growth industry anymore.

And, as always... (Score:3)

by MachineShedFred ( 621896 )

As always, nothing of value was lost.

Unless you are in the television business, or 60+ years old, who the hell is watching these televised self-congratulatory industry-wide group masturbation events anyway?

Executive decision. (Score:1)

by twinirondrives ( 10502753 )

I'm sure they once a year cut in to the regular local and national news that almost every other channel is showing at the same time. Something had to be done.

That's as bad as ... (Score:1)

by davidwr ( 791652 )

... the Oscars not being shown live in theaters.

Industries Celebrating Their Own Mediocrity (Score:2)

by nightflameauto ( 6607976 )

The Emmys kind of epitomize the whole award show thing, an industry that sometimes displays something brilliant ignores all that brilliance to come together for one night and pat themselves on the back for ignoring anything new, or challenging, or different, or actually entertaining. Emmys, Oscars, Grammy's, the twenty-seven different Country Music Award shows we get every years, I swear there's one less than every two weeks, all of them celebrating the bland, tasteless paste of sameness they churn out.

Mayb

I never cared... (Score:2)

by MpVpRb ( 1423381 )

...about award shows.

But my wife does.

She argues that they are a good way to find stuff to watch.

I respond that they don't actually reward excellence and are highly political.

She likes them more than I dislike them so we watch them.

It looks like it's up to me to save our skins. Get into that garbage chute,
flyboy!
-- Princess Leia Organa