News: 0185089670

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Apple Cuts Jobs In Siri, Vision Pro Immersive Video and Gaming Teams

(Friday August 21, 2026 @11:30PM (BeauHD) from the job-cuts dept.)


Apple is [1]cutting more than 200 jobs as it shifts resources toward a rebuilt, AI-powered Siri and other future products. Roughly 100 positions are being eliminated from the Vision Pro organization, including much of its gaming team and some immersive-video staff. Another 100 cuts are hitting the Siri and software teams. Bloomberg reports:

> In a statement, Apple acknowledged that it was realigning some teams "to evolve our business to deliver the best experiences for our users." "While we will create new roles as part of this change, it will also impact a limited number of existing roles," the company said. "We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple."

>

> The Siri reshuffling is tied to an upcoming AI-infused version of the assistant, which is built on a new technical architecture. That shift requires a change in the necessary expertise, prompting the company to eliminate a small number of existing roles, reallocate resources and create new positions supporting the updated Siri.

>

> The changes to the Intelligent Systems Experience team reflect an effort to reorganize work on AI-powered capabilities. As more groups bring AI functions to apps, features and services, Apple is realigning teams to match priorities and accelerate development. The restructuring will eliminate some existing positions while creating new roles.



[1] https://finance.yahoo.com/technology/ai/articles/apple-cuts-jobs-siri-vision-184532829.html



Re: Apple doesn't have any games (Score:2)

by beelsebob ( 529313 )

You have no clue if you think they dont. The M5 max GPU is roughly as fast as a laptop 5080. If you want either pro apps, or AI ability, the M5 isnâ(TM)t beaten by anything at all.

If they're cutting jobs... (Score:2)

by greytree ( 7124971 )

How many senior staff approved investing $33 billion in the Vision Pro disaster, and how many have been sacked for their gross stupidity ?

Re: If they're cutting jobs... (Score:1)

by ArmoredDragon ( 3450605 )

If everybody was sacked for making a bad prediction, nobody would ever have a job.

Re: (Score:2)

by Mspangler ( 770054 )

I wouldn't go that far. It was a technological research project. The failure was not recognizing it wasn't ready for commercial release.

Re: (Score:2)

by 93 Escort Wagon ( 326346 )

> I wouldn't go that far. It was a technological research project. The failure was not recognizing it wasn't ready for commercial release.

Since obviously at least a few people have bought into that retcon, it's obvious Apple's PR team is doing an effective job!

Re: (Score:2)

by drinkypoo ( 153816 )

That was a failure, but the first failure was not recognizing it wasn't ready for a research project either. When they realized it was going to have to be heavy and bulky, they should have stopped and either iterated the design again, or smarter IMO, waited for tech to improve (or push it) and then done another design. OTOH Apple can afford to lose the money...

I applied for the new AI-Siri role (Score:2)

by dknj ( 441802 )

I did not make the cut. At least now I will not be alone

So what? (Score:3)

by Petersko ( 564140 )

If it were a larger, less targeted set of folks I would have questions. But it sounds like they are niche folks with special skills. They're probably paid in the higher range. Apple could probably find places in the company for them, but probably not roles as well compensated. So overpay them or package them out. Overpaying has consequences, including upsetting peers. Packaging is cleaner.

Lot of assumptions in that... but when your employee base is something like 165,000 this isn't exactly a cull.

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