"Meta has axed a controversial feature that allowed users [1]to modify photos from public Instagram accounts using AI," [2]reports TechCrunch :

> The feature, which wasn't designed to alert a user if their photos were used in this way, prompted immediate backlash... The company issued a [3]blog post Friday announcing that it was removing the feature. Puck News founding partner Dylan Byers was the first to share the [4]company's decision ... Byers notes that the decision to do away with the feature came "amid scrutiny from users and talent agencies, including CAA."



[1] https://tech.slashdot.org/story/26/07/07/2239255/meta-now-lets-anyone-use-your-instagram-photos-in-ai-images

[2] https://techcrunch.com/2026/07/10/meta-removes-controversial-ai-feature-on-instagram-after-backlash/

[3] https://about.instagram.com/blog/announcements/new-ai-effects-in-instagram-stories

[4] https://x.com/DylanByers/status/2075707685547421750?s=20