An anonymous reader quotes a report from Wired:

> Meta launched its inaugural AI image model from the Meta Superintelligence Labs on Tuesday, its effort to compete with the likes of OpenAI's GPT Images 2.0 and Google's Nano Banana 2 in the AI image generation race. The new model, called Muse Image, rolled out with deep integrations woven into the Instagram app. As part of this update, public Instagram profiles are [1]now automatically opted into being fodder for generative AI remixes . All someone has to do is tag your account's profile in a prompt -- if it's public -- and they can use Meta AI to generate an image using your likeness.

>

> Meta positions this feature as a cheeky way to personalize generations with images of real people. "Whether you want to design a custom event invitation, mock up a collaborative creative concept, or generate a personalized graphic, tagging a username lets Meta AI use public photos to build a visual that's ready to post," reads one of Meta's [2]announcement blogs about the new AI tool. [...] Instagram's help center site includes more details about how this feature will impact users, saying that "people may be able to create content with your Instagram content using AI features at Meta" if you leave your account public and on the default settings. (A previously archived version of this page from 2025 does not include similar, AI-focused language.)

Instagram users who want to stop others from using their public posts for AI images (without switching your account to private) must manually disable the options under the app's "Sharing and reuse" settings. However, turning off the setting only blocks future AI generations; any AI images already created from their content will remain.

Meta also says users will not be notified when others create AI-generated content using their posts.



[1] https://www.wired.com/story/meta-now-lets-anyone-use-your-instagram-photos-in-ai-images-unless-you-opt-out/

[2] https://about.fb.com/news/2026/07/introducing-muse-image-meta-ai/