Adobe Adds Its AI Assistant To Premiere, Illustrator and InDesign
- Reference: 0183970844
- News link: https://tech.slashdot.org/story/26/06/18/2044250/adobe-adds-its-ai-assistant-to-premiere-illustrator-and-indesign
- Source link:
> Adobe is slowly transforming Firefly to increasingly resemble Canva, at least when it comes to AI features, loading up the app with AI tools that can generate images, videos and storyboards. The company is now adding a new feature called Elements that can save AI-generated characters, objects and locations for later use.
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> Firefly is also getting a Projects feature that can store existing assets in one place, and share context. This could be useful for teams creating a video series or brand campaigns. Both of these features are currently available in a private beta.
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> The company said users can now describe a brand and its style, or upload existing collateral, in Firefly to have it generate a brand kit, complete with logos, brand identity and color palettes, or even generate product videos from photos. Users can also create storyboards to create videos.
[1] https://techcrunch.com/2026/06/18/adobe-adds-its-ai-assistant-to-premiere-illustrator-and-indesign/
[2] https://news.adobe.com/news/2026/06/adobe-unveils-major-expansion
Adobe's stock has tanked (Score:3)
Adobe's stock has tanked over the last year, so it's AI to the rescue! That will fix everything. AI has been a big hit with Microsoft's user base.
Oh great! (Score:2)
Now Adobe can leverage AI to more effectively steal IP from customers who were pretty much forced into their shitty and scandalous SaaS extortion scheme.
From what I've been hearing lately, I think there's a decent chance that Adobe will soon be an (admittedly lengthy) footnote in the publishing field. People who have used it for years or even decades are finding alternatives. And Adobe paid a billion bucks to Figma after their failed acquisition attempt - thereby hugely expanding the war chest of a company
Re: (Score:2)
I just hope someone good gets InDesign if Adobe explodes. It's my favorite DTP software by a wide margin. I also hope Acrobat just ceases to exist. It's trash.
Re: (Score:2)
You'll have plenty of time to save your pennies for that bottle, I think. It's true that some of the entry-level market is being threatened by small competitors – Pixelmator, acquired by Apple a while ago, was really starting to look like a credible threat to Photoshop. And the various Affinity apps are certainly competent at what they do in the various graphics arts niches they serve.
However, the reason I'm skeptical is that these alternatives have a long way to go in terms of the proven track record
They need to stop sucking before they add features (Score:1)
All of our Acrobat Pro installations are broken because they introduced a bug that caused the tools to disappear when you hit edit. Whoâ(TM)d have guessed you would want to edit a pdf if you paid for a pro license!
Adobe stock is tanking (Score:2)
Adobe stock is down 48%+ over the past year.
They're absolutely scrambling for anything. So they're jumping on the AI meme.
[1]https://www.nasdaq.com/market-... [nasdaq.com]
[1] https://www.nasdaq.com/market-activity/stocks/adbe/advanced-charting?timeframe=1y
And (Score:1)
Nobody asked for any of this.
Re: (Score:3)
No. But if it works – and I realize that's a big "if" – they will.
Re: (Score:2)
This is hilarious! Everybody's trying so hard to push AI on the consumer, and nobody actually wants it.