AI 'Crashes the Party' at This Year's Cannes Film Festival - Including Multi-Year Meta Partnership (hollywoodreporter.com)
(Sunday May 24, 2026 @09:34PM (EditorDavid)
from the double-features dept.)
- Reference: 0183379538
- News link: https://entertainment.slashdot.org/story/26/05/24/173224/ai-crashes-the-party-at-this-years-cannes-film-festival---including-multi-year-meta-partnership
- Source link: https://www.hollywoodreporter.com/lists/cannes-film-festival-takeaways-ai-queer-cinema/hollywood-stayed-home-and-everyone-noticed/
AI "crashed the party" at this year's Cannes Film Festival, [1]writes The Hollywood Reporter . The festival exposed "the fault lines reshaping cinema," their article argues, including how "AI is here — and the industry has stopped pretending otherwise."
> A humanoid robot spotted marching up and down the Croisette seemed to sum up the worst AI fears of the film industry — the machines have arrived and they are taking your place. But inside the Palais and the market tents, the conversation over artificial intelligence had moved beyond fear into something more like uneasy acceptance. Fighting AI "is a battle we will lose," said Demi Moore, a Cannes jury member this year, at the festival's opening press conference, suggesting the film industry needs to "find ways in which we can work with it."
>
> That's not the official Cannes line. The festival has banned films using generative artificial intelligence from its competition lineup. But at the Cannes film market, and in discussions at industry events over the past two weeks, the tone has shifted. AI-friendly tech giant Meta signed on as an official partner to the festival in a multiyear deal. Its AI tools were used to help produce an [out of competition] festival entry: Steven Soderbergh's documentary [2] John Lennon: The Last Interview . [Meta's [3]press release announcing the partnership touts "our creator partnerships," their Meta AI assistant, and "our latest AI and wearable technologies" including Ray-Ban Meta AI features for smartglasses like "AI-powered translations that break down language barriers in real-time".] At the Marché du Film [film market], there was an "AI for Talent Summit" that took the AI revolution as given, focusing instead on ethical AI use, data sovereignty and on the ways the technology can be used to enhance, rather than replace, creativity.
>
> For the indie film industry, it felt like a turning point.
[1] https://www.hollywoodreporter.com/lists/cannes-film-festival-takeaways-ai-queer-cinema/hollywood-stayed-home-and-everyone-noticed/
[2] https://www.hollywoodreporter.com/movies/movie-reviews/john-lennon-the-last-interview-review-steven-soderbergh-1236589603/
[3] https://about.fb.com/news/2026/05/meta-at-the-cannes-film-festival-2026/
> A humanoid robot spotted marching up and down the Croisette seemed to sum up the worst AI fears of the film industry — the machines have arrived and they are taking your place. But inside the Palais and the market tents, the conversation over artificial intelligence had moved beyond fear into something more like uneasy acceptance. Fighting AI "is a battle we will lose," said Demi Moore, a Cannes jury member this year, at the festival's opening press conference, suggesting the film industry needs to "find ways in which we can work with it."
>
> That's not the official Cannes line. The festival has banned films using generative artificial intelligence from its competition lineup. But at the Cannes film market, and in discussions at industry events over the past two weeks, the tone has shifted. AI-friendly tech giant Meta signed on as an official partner to the festival in a multiyear deal. Its AI tools were used to help produce an [out of competition] festival entry: Steven Soderbergh's documentary [2] John Lennon: The Last Interview . [Meta's [3]press release announcing the partnership touts "our creator partnerships," their Meta AI assistant, and "our latest AI and wearable technologies" including Ray-Ban Meta AI features for smartglasses like "AI-powered translations that break down language barriers in real-time".] At the Marché du Film [film market], there was an "AI for Talent Summit" that took the AI revolution as given, focusing instead on ethical AI use, data sovereignty and on the ways the technology can be used to enhance, rather than replace, creativity.
>
> For the indie film industry, it felt like a turning point.
[1] https://www.hollywoodreporter.com/lists/cannes-film-festival-takeaways-ai-queer-cinema/hollywood-stayed-home-and-everyone-noticed/
[2] https://www.hollywoodreporter.com/movies/movie-reviews/john-lennon-the-last-interview-review-steven-soderbergh-1236589603/
[3] https://about.fb.com/news/2026/05/meta-at-the-cannes-film-festival-2026/
The Oscar for Least Extra Fingers goes to... (Score:2)
by Pseudonymous Powers ( 4097097 )
Demi Moore came out as an AI booster? Has anybody asked the Double-Dose-of-the-Substance Monster what she thinks? I honestly think she's more qualified to opine on people throwing away the old ways and unthinkingly embracing ugly new fads.
AI shoehorn (Score:2)
by jhoegl ( 638955 )
Everything must be AI, shows how desperate they want to make AI a thing.
its not... and its sad to see. Its like watching someone who likes you force themselves into your life. They dont allow for capitalism to naturally gain momentum, they force it on people to try and give something to investors.
Sad.
AI films are just animated films (Score:1)
AI films are just animated films. We moved away from hand drawn and painted a long time ago. CGI in animated is the norm. It seems to me we are moving away from human 3D modeling and animation to AI driven 3D modeling an animation. That's it. The rendering is already CGI.
Just classify AI as animated film. That's what it really is. Live action remains something different. Live theatre remains something different.
Re: (Score:1)
It may eventually occur to people that art which no one ever cared about is as valuable as a random screenshot of World of Warcraft.
Re: (Score:2)
> you clearly haven't seen the video AI can already do.
If you are referring to photorealism that changes nothing. The film remains animated.
If you are referring to the uncanny valley, that will be a matter of experience with the new tools, better algorithms, greater processing power, etc.