Disney Creates Its Own IMAX for 'Avengers: Doomsday' After Losing Screens to 'Dune: Part 3' (kotaku.com)
- Reference: 0181752192
- News link: https://entertainment.slashdot.org/story/26/04/19/0236210/disney-creates-its-own-imax-for-avengers-doomsday-after-losing-screens-to-dune-part-3
- Source link: https://kotaku.com/disney-creates-their-own-imax-to-charge-more-for-avengers-doomsday-tickets-2000688803
[2]Disney's announcement calls it "a new certification for premium large format (PLF) theaters," helping ticket-buyers find "a huge screen with the sharpest, clearest color and sound," including laser projection "for superior brightness and clarity ") and "premium audio formats for fully immersive sound".
> Light on specifics, Disney says they will be certifying premium large format theaters for the Infinity Vision experience, highlighting laser projection and immersive audio quality. The new program will begin in the summer for a theater run of 2019's Avengers: Endgame ahead of Doomsday 's holiday release.
>
> Now you might be thinking: Giant screen? Booming audio? That sounds an awful lot like IMAX. The most consumer-recognized premium movie-going screen is the coveted throne for big blockbuster events, from Avatar to One Battle After Another . Unfortunately for Doomsday , IMAX screens are [3]already booked for the holiday season by Dune: Part Three , the anticipated return to Arrakis, where Timothée Chalamet's Muad'Dib will begin to go worm-mode. Locked out of the popular choice for doubling your ticket price, Disney appears to have made up a new one...
>
> Disney says they aim to certify 75 theaters in the United States and 300 internationally for the Infinity Vision program.
[1] https://kotaku.com/disney-creates-their-own-imax-to-charge-more-for-avengers-doomsday-tickets-2000688803
[2] https://thewaltdisneycompany.com/news/infinity-vision-movie-theaters/
[3] https://deadline.com/2026/04/dune-part-three-imax-70mm-1236782986/
I'll Happily Wait for the Torrent (Score:2)
A year from now I might pirate a torrent of this POS and then never watch it. Better that than swapping respiratory infections with complete strangers while sitting through 30 minutes of laser-sharp booming advertisements for the low-low price of $43.
Re: (Score:2)
And you can die alone too.
Ugh. The Movies. (Score:2)
Will they be showing that kind of stuff they churn out?
Will there be other people there?
Yes?
We'll pass.
This is exactly why (Score:3)
I don't go to the theaters, these movie execs are trying to pick my pocket when they should be trying to entertain me. They put out commercialized uncreative garbage. Most Disney movies contain a large percentage of content that is essentially a in movie advertisement. I could go on and on, I'm not paying 40$ for a movie
Alternate news (Score:2)
Ahead of December's release of Avengers: Doomsday, Unpopular Opinions has unveiled "Infinity Wisdom," reports himself, which they describe as "a new theater skipping experience that will be certain to transform corporate greed night out into a realistic better investment for your future." (Though those claims appear to be estimates...)
Start with Disney+ for Brightness and Clarity (Score:2)
Given the horrible HDR on Disney+, hearing Disney talk about brightness and clarity is like hearing Elon Musk lament about drug abuse. Disney+ is largely unwatchable, your screen will be black...unless you turn the brightness all the way up and watch it on a giant TV in a pitch black room. I can't see fucking shit on Disney+. They ruin the movies. At first I thought it was because I had an inexpensive mainstream TV. I tried disabling HDR, changing the brightness, backlight, all the common sense stuff.
This is to entice iMAX franchisees to jump ship (Score:2)
If you are a theater owner, you have to pay iMax periodicaly for naming rights, and other stuff. The equipment (that you also had to pay) is sunk cost already.
If Disney can Provide "A Name/Brand" 90% as strong as iMax at 60% of recurring costs, and convince theater owners that is really the case, be certain that many a theater owner will jump ship in a heartbeat.
Competition is good, and a Duopoly is better than a monopoly any day.
On a personal note, there are no iMaxs in my country (Venezuela), and I almost
The theater experience (Score:2)
80"+ TVs are cheap. Films get released to streaming a few months. For a lot of people, the theater experience has lost its luster. There is nothing wrong with Disney trying to improve the experience and get buts in seats. Personally, I find the theater experience fun now and then, but I don't especially want the imax, 3d, 4d, or whatever experience. I like the recliner seats in the smaller rooms, with some salty popcorn.
Fix the commercials problem first (Score:2)
I avoid going to the movies these days purely because of the insane amount of commercials shown beforehand. I paid money to get in. And you are showing me commercials on top of that. I don't do commercials. They are not something I want to waste my life watching. I am not your target market. If I can't pay for a commercial-free experience I'm not doing it.
There are precious few theaters out there that don't show commercials. And none near us. I am down to 1 - 2 visits to a theater per year for films
Uninmpressed (Score:2)
My friends and I saw Project Hail Mary in one of these types of theaters. The image was great and the screen was big, so that was nice. But theaters seem to be cheaping-out on sound systems now, relying on volume and bass to make up for a lack of speaker numbers and quality. I was not impressed in that regard.
Alternative (Score:3)
Disney could have moved the release back a week (some industry pundits suggested they might do so) to at least gotten a fair number of those who absolutely positively needed to see the movie at the IMAX pricing and experience on that first weekend.