Social Media Platforms Need To Stop Never-Ending Scrolling, UK's Starmer Says (reuters.com)
- Reference: 0181700196
- News link: https://news.slashdot.org/story/26/04/14/0412227/social-media-platforms-need-to-stop-never-ending-scrolling-uks-starmer-says
- Source link: https://www.reuters.com/business/media-telecom/social-media-platforms-need-stop-never-ending-scrolling-uks-starmer-says-2026-04-13/
> Britain, like other countries, is considering restricting access to social media for children and it is testing bans, curfews and app time limits to see how they impact sleep, family life and schoolwork. Social media companies had designed algorithms that were intended to encourage addictive behavior, and parents were asking the government to intervene, Starmer said.
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> [...] More than 45,000 people had already responded to its consultation on children's online safety, the UK government said, adding that there was still time to contribute before a deadline of May 26. "We want to hear from mums and dads who are worried about the amount of time their children spend online and what they are viewing," Technology Secretary Liz Kendall said on Monday. "We want to hear from teenagers who know better than anyone what it is like to grow up in the age of social media. And we want to hear from families about their views on curfews, AI chatbots and addictive features."
[1] https://www.reuters.com/business/media-telecom/social-media-platforms-need-stop-never-ending-scrolling-uks-starmer-says-2026-04-13/
IG 'friend' scroll (Score:2)
It would be nice to have a feature where all the rolls sent by friends directly to me (or friend groups) could all be set up to view in one aggregated scroll. I find it exhausting to have to click on each conversation in Instagram, then having to 'like' either the video, or my friend(s) messages. I'm going to scroll thru videos anyways, may as well be the ones my friends send.
Wrong solution (Score:1)
The addictive nature of social media is a serious problem, but it is not the fault of social media companies. It is the fault of local and national governments in failure to maintain services and failure to actually meet the costs of having a society. In the end, the price will be paid, but it has been paid through mental health.
Enough is enough. The sheer incompetence of successive administrations is a disgrace and a dishonour to this nation. The government should pay the bill for having a functional socie
Re:Wrong solution (Score:4, Interesting)
> The addictive nature of social media is a serious problem, but it is not the fault of social media companies.
A lot of it really is the social media companies' fault. When I look at Facebook, my feed used to be 99% stuff posted by my friends and family. Now, it is only about 20% stuff posted by my friends and family. The rest is a combination of groups that I'm in (20%), random influencers and groups and pages that are being promoted (50%), and straight-up ads (10%). There is more garbage than content. And there's no good way to get the trash out, no matter how hard you try.
And yet, that steaming pile of garbage is being shown because for some subset of the population, seeing things that drive interactions, rather than things that genuinely deeply interest the user, causes those users to come to the site more and stay on the site more.
Meta, realizing that they have hit peak user count and can't realistically grow much bigger, have to find a way to keep the stock price from cratering because of zero growth potential, so they are abusing users to try to gain more eyeball time instead. They deliberately feed the addiction of those who have short attention spans and need continuous input to stimulate them.
The moment they started chasing engagement instead of users was the point when they became a net harm to society. And all of this social media addiction stems from that. Very nearly all of the harm that they cause stems from that. It stems from sites designed to continuously route you towards content that will be more engaging to keep you on the site longer. This is not to say that there is not room for some of that on a broad scale, but doing it too narrowly leads to rabbit holes, which are a net negative.
Fixing this requires keeping companies small, and requiring that big social media companies make their networks available to smaller companies (federation) so that there is actual competition in the marketplace. But the fact that governments should have intervened decades ago doesn't mean that it isn't still the fault of the companies. They had a choice. They could have continued to do business the way they did before, knowing that their stock price would never grow. They chose to seek revenue over user happiness.
Re: (Score:3)
> When I look at Facebook, my feed used to be 99% stuff posted by my friends and family. Now, it is only about 20% stuff posted by my friends and family.
It's dangerous to go alone, [1]take this [facebook.com].
Also, never use the app. Not only is it fucking stupid in general to trust Facebook to run code on your phone directly (it's not great in the browser either) but a prior version of their app copied everyone's contacts and then DELETED THEM FROM THEIR PHONES so we know conclusively that using the app is a shit plan.
> The moment they started chasing engagement instead of users was the point when they became a net harm to society.
The original goal of Facebook was for Zuckerfuck to make engagement with women by tricking them into trusting him with misuse of their PII.
[1] https://www.facebook.com/?filter=friends&sk=h_chr
Re: (Score:2)
I have ZERO social media apps on any devices I own.
If I can not use a web browser with my ad blocking etc extensions running then I will NEVER use that service.
My facebook engagement is about 1 minute a day, longer if I am blocking advertisers (no reasons given), block "follow" BS accounts, etc and kill all the "you may know these people", so 70% of the time I get a "Something went wrong" notification from facebook...so I KNOW I have done everything right... F them.
The Apps are the way social media st
Wrong Problem (Score:5, Insightful)
Can we quit trying to attack UIs?
I understand that an infinite scroll can be addictive. It's also an incredibly simple UI feature that has plenty of viable use-cases.
As long as we look at these companies in terms of what they *do*, rather than what they *are*, we're never going to actually solve any problems.
If you ban this or that feature, they'll use their teams of psychologists to find something else that isn't specifically regulated and use that feature. Or they'll have a litigation of lawyers come in and argue that the thing they're doing doesn't fit the particular legislation. But we need to come to the point where we all agree that artificially trying to force someone to engage beyond the point they normally would is not "making a better product", it's just sleazy.
I get the argument that people can make choices to do what they want. I support that. But we also shouldn't collectively turn a blind eye to companies going out of their way to milk psychology and exploit people. Just because I accept responsibility for the fact that I spend more time on YouTube than I should doesn't mean that YouTube gets a pass in the matter.
I 100% agree that parents need to be way more engaged, and that teens shouldn't get unfettered access to social media. But just because some parents are less engaged than they should be doesn't excuse bad behavior by Instagram / Tiktok.
Personal freedoms doesn't have to be diametrically opposed to companies being responsible. I'm all for a smaller government with less stupid crap, but if a multinational conglomerate isn't going to make right choices on its own, then oversight ends up as the only viable option.
I completely went off course with my argument, but as a curmudgeon, I stand by it.
Re: (Score:3, Interesting)
> Can we quit trying to attack UIs?
> I understand that an infinite scroll can be addictive. It's also an incredibly simple UI feature that has plenty of viable use-cases.
No, it really doesn't. What it does is:
makes it impossible to click the links at the bottom of the page (e.g. terms of service)
forces the company to ensure that there will always be more to see by cramming in more and more padding to stretch out the limited useful data
hides the fact that there's nothing left to see, making you waste more time on the site
There is literally never a situation where this is inherently the right thing to do (except for the company's ad-driven bottom line), because the quanti
Re: (Score:2)
> It's also an incredibly simple UI feature that has plenty of viable use-cases.
Name some. As you do think about how that use case is impacted by an ever changing content display, inability to search, being temporarily unstable and being generally uncountable, unprintable, unsavable, having no clearly defined count to the end showing no indication of progress within the content. etc.
I'm genuinely curious as to what you think is a good use-case for this, because I'm struggling to name even one.
Re: (Score:2)
Historical data lookup is the first one that comes to mind.
I want to pull back data, and keep pulling back more data as I go down further. This is a context where the data has value - it's not trying to keep me on the site. I'd *love* it if my bank would do this for me.
From a purely social media perspective, you're right, there aren't really any good places for it. But I'm just saying that the concept of a UI element that grabs more data when you get to the end isn't fundamentally bad.
My initial argument
Re: (Score:2)
>> It's also an incredibly simple UI feature that has plenty of viable use-cases.
> Name some.
You can't think of example uses for lazy loading of new content?
Re: (Score:2)
> I understand that an infinite scroll can be addictive. It's also an incredibly simple UI feature that has plenty of viable use-cases.
> As long as we look at these companies in terms of what they *do*, rather than what they *are*, we're never going to actually solve any problems.
That's likely exactly how it will work. Infinite scroll itself won't be banned, just infinite scroll intended to be addictive. If a social media company wants to argue it in court, they can try to convince a judge that their implemented it for some reason other than to keep people on the site.
Re: (Score:2)
I think my argument there is that we shouldn't be saying that what they did wrong was to "use infinite scrolling maliciously" as much as the broader concept of "creating addictive content".
Please forgive the poor comparison, but it's against the law for me to cause bodily harm to you. There might be additional laws that indicate that my reasons modify the nature of the crime, or the implements I use change sentencing, but the underlying law is about my actions and how they cause harm.
Similarly, I don't bel
Re: (Score:2)
That makes sense. It should be a general law about harmful/addictive behaviour.
Typical / Infinite pagination next? (Score:2)
Stating the problem without offering a solution.
Infinite scrolling is not a problem here. It's infinite content. Ban infinite scrolling and you'll end up having infinte pagination.
Re: (Score:2)
> Euro-Socialism
Words detected. Useful signal missing.
Refresh button, or will they ban that too (Score:2)
It will be a case of scroll for the legal limit of pages (say 4), and then there'll be a "due to UK legislation you need to refresh to see more content" as a clickable link, so they click that and, yay, 4 more pages to scroll.
Re: (Score:2)
There's no need for a refresh button. If the page wasn't correct the first time around, that's on you.
Re: (Score:2)
Four pages is often what it takes to get through the sponsored links.
Re: (Score:2)
Sponsored = annoying advertiser these days.
I used to be "sponsor" paid the money for a concert, play, art show, etc etc and there was a some but not overwhelming advertising, but the adverts did not interfere with what they had sponsored.
Re: (Score:2)
Because the government looks after the everyone by setting minimum obligations , you life is surrounded by it, unit standards so you know how much a lb/kg actually is vs some random measurement that you have to take responsibility and work out yourself.
In better countries the price you see on the shelf is what you pay, not just a figure that looks low that you can then add on a whole pile of taxes etc on top of knowing the majority will never be able to work out the real price.
AND, the US does NOT set th
Its not infinite (Score:2)
Infinity is longer than you think.
(Social media companies should limit scrolling to googol - 1 pages)
Meh (Score:2)
All the drug dealers err social media companies will do is put at an opt out option at the bottom of the list.
Ban everything (Score:4, Interesting)
The UK's first response always seems to ban things. I'm reminded of the David Firth cartoon where a group of individual ban everything, to the point where they have no idea about what's going on in the outside world and are left to sit in a room and wonder if they've fixed anything.
Re: (Score:3)
Sometimes it is the right and appropriate thing to do, but I'd hardly call it "first response". The Snowdrop Petition circulated after Dunblane, but not Hungerford. It took the repeated failure of government to actually do anything useful that caused society to demand a ban.
After the Traveller threre-day festival in a farmer's field, the UK government tried to ban going places for a common purpose. A man claiming to be the reincarnation of King Arthur sued on the grounds that he couldn't join up with his kn
Re: (Score:1, Troll)
Modern UK subjects (not citizens) just bend over and take it up the ass whenever the government wants to ban or restrict something. So do the people of the politically Blue parts of America. Covid was a great example of this.
Re: (Score:2)
> So do the people of the politically Blue parts of America. Covid was a great example of this.
You're talking out your ass.
Re: (Score:1, Informative)
You don't remember this?
[1]https://www.politico.com/state... [politico.com]
[1] https://www.politico.com/states/california/story/2020/10/07/newsom-pushes-back-on-gop-criticism-of-his-mask-tweet-1322262
Re: (Score:1)
If you get near a point, make it. It's clear from your frothing that you lack one.
No more solutions. I prefer my alcohol straight. (Score:2)
You're just feeding an obvious troll. Or is it some kind of personal thing? You enjoy pointing out what an idiot the identity is?
On the story, my new Subject is another failed joke attempt from the other meaning of solution. However I really have given up on personally contributing to solutions, even in cases where the solutions seem pretty obvious. I dare say even in cases where the obvious solutions appear to have natural paths to Step 4: PROFIT.
So now I'm just looking for an existing implementation of a
Re: (Score:2)
> You're just feeding an obvious troll. Or is it some kind of personal thing? You enjoy pointing out what an idiot the identity is?
Gotta get some kicks somewhere.
So you're looking for a site that presents news from specific curated sources? If you can find any that still do RSS, use a RSS reader :)
Re: (Score:2)
> The UK's first response always seems to ban things.
In what way? The UK has thousands of pages of law regulating addictive behaviour, especially when its directed at under 16s. Additionally the UK has enacted and threatened to expand regulations on social media platforms to such an extent that Zuckerberg has repeatedly and publicly complained.
It very much seems like this is the *last* response from the UK, not the first.