Reddit's content became AI training data last year when Google [1]signed a $60 million-per-year licensing agreement . But now Reddit is "in early talks" about a new deal seeking "deeper integration with Google's AI products," [2]reports Bloomberg (citing executives familiar with the discussions).

And Reddit also wants "a deal structure that could allow for dynamic pricing, where the social platform can be paid more" — with both Google and OpenAI — to "adequately reflect how valuable their data has been to these platforms..."

> Such licensing agreements are becoming more common as AI companies seek legal ways to train their models. OpenAI has also struck a series of partnership agreements with major media publishers such as Axel Springer SE, Time and Conde Nast to use their content in ChatGPT...

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> Reddit remains among the most cited sources across AI platforms, according to analytics company Profound AI. However, Reddit executives have noticed that traffic coming from Google has limited value, as users seeking answers to a specific question often don't convert into becoming active Redditors, the people said. Now, Reddit is engaging with product teams at Google in hopes of finding ways to send more of its users deeper into its ecosystem of community forums, according to the executives. In return, Reddit is looking for ways to provide more high-quality data to its AI partners. Discussions between Reddit and Google have been productive, the people said. "We're midflight in our data licensing deals and still learning, but what we have seen is that Reddit data is highly cited and valued," Reddit Chief Operating Officer Jen Wong said on July 31 during a call with investors. "We'll continue to evaluate as we go."



[1] https://tech.slashdot.org/story/24/02/22/1757233/reddit-in-ai-content-licensing-deal-with-google

[2] https://www.msn.com/en-in/money/news/reddit-seeks-to-strike-next-ai-content-pact-with-google-openai/ar-AA1MKuKW