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Sold on Walmart, Sent by Amazon: The Weird New World of Online Retail (geekwire.com)

(Friday September 19, 2025 @10:56PM (msmash) from the long-live-logistics dept.)


Amazon's logistics network will [1]now fulfill orders placed on Walmart.com , the company announced at its Accelerate seller conference, creating a surreal arrangement where the e-commerce giant directly supports its biggest retail rival's online operations. Third-party sellers can now use Amazon's Multichannel Fulfillment service to automatically process Walmart orders through direct integration. The packages arrive in unbranded boxes since Walmart prohibits Amazon-branded deliveries to its customers.

Amazon VP Dharmesh Mehta told GeekWire the system automatically routes any Walmart order through Amazon's fulfillment network. The service expansion includes upcoming Shein integration and existing support for eBay, Etsy, and Temu. Amazon's third-party seller services generated $156 billion in 2024 revenue. The company now competes directly against ShipBob, FedEx, UPS, and ironically Walmart's own fulfillment services while positioning itself as an end-to-end logistics provider regardless of where the sale originates.



[1] https://www.geekwire.com/2025/sold-on-walmart-sent-by-amazon-the-weird-new-world-of-online-retail/



Here it comes (Score:4, Interesting)

by cusco ( 717999 )

Here's the first sign that Walmart is on the way down the drain, when they're contracting out part one of their core competencies for the sake of better short-term returns. That seems to be the beginning of the end for pretty much any large American company, on their way to being managed to death.

Re: (Score:2)

by ndsurvivor ( 891239 )

In Texas, I suggest that you look at HEB. I live here, and Walmart is a failure compared to HEB. There are stories about how Walmart fails in Texas. That may be a clue to a downfall of a "dynasty".

Re: (Score:2)

by sound+vision ( 884283 )

HEB isn't really comparable to Wal-Mart. They don't offer much but groceries. HEB is more comparable to Kroger.

They do have the grocery thing down, though. Nowhere else that isn't a dedicated (and large) liquor store has a better beer selection.

Re: (Score:2)

by Jeremi ( 14640 )

I'm not sure online sales were ever part of Walmart's core competencies; I suspect they contracted all that stuff out to third parties.

The reason I suspect that is that one of my relatives bought a product from Walmart.com and needed to return it, so she called the number listed on the front page of the Walmart.com web site (and dialled it correctly; I later double-checked the call record on her phone against the walmart.com web page), and the representative who answered put her on hold, then forwarded her

I seem to remember the days.. (Score:2)

by ndsurvivor ( 891239 )

when Amazon was "insecure" about transporting things. This seems like a monopoly turned upside down.. I'm saying this is wrong.. Walmart was a Monopoly, and now Amazon is a .. I am speechless, one thing that I did say today that I believe.. is that.. unfettered capitalism does not work. The focus of the middle class should NOT be on Immigrants, nor the poor, but should be on these Billionaire Companies, else..we will lose democracy, and the middle class.

Someone Else (Score:2)

by sound+vision ( 884283 )

If they apply the same level of care to their logistic services as they do to their so-called "marketplace", I'll pay extra just to avoid it.

Thankfully I've yet to see anything I really need on Wal-Mart.com that isn't readily available in-store or from someone else. "Someone else" is always going to be the preference when considering doing business with either Amazon or Wal-Mart.

Good/Bad? (Score:2)

by markdavis ( 642305 )

I don't know what to think about this. Does it indicate less monopolistic behavior from Amazon or more? Is this better or worse for the Walmart? For the consumer? Does this mean Walmart is faltering in this space?

I have ordered a lot from Amazon and some from Walmart and really haven't had a problem with either. But there really aren't other solid choices in this now narrow space. Target as a very distant third? I would hate to see it just be one.

Re: (Score:2)

by Baron_Yam ( 643147 )

The online stuff all comes from the same Chinese manufacturers. Order it direct instead of paying more to an American billionaire. You'll pay the tariffs either way, I assure the billionaires aren't covering them out of their markup.

If a man slept by day, he had little time to work. That was a
satisfying notion to Escargot.
-- "The Stone Giant", James P. Blaylock