According to [1]Bloomberg (paywalled), Meta reportedly [2]explored acquiring Perplexity AI but the deal fell through, with conflicting accounts on whether it was mutual or Perplexity backed out. Instead, Meta [3]invested $14.3 billion in Scale AI, taking a 49% stake as part of its broader push to catch up with OpenAI and Google in the AI race.

"Meta's attempt to purchase Perplexity serves as the latest example of Mark Zuckerberg's aggressive push to bolster his company's AI efforts amid fierce competition from OpenAI and Google parent Alphabet," reports CNBC. "Zuckerberg has grown agitated that rivals like OpenAI appear to be ahead in both underlying AI models and consumer-facing apps, and he is going to extreme lengths to hire top AI talent."



[1] https://www.bloomberg.com/news/articles/2025-06-20/meta-discussed-buying-perplexity-before-investing-in-scale-ai?srnd=homepage-americas

[2] https://www.cnbc.com/2025/06/20/meta-perplexity-scale-ai-deal.html

[3] https://tech.slashdot.org/story/25/06/13/0146238/meta-invests-143-billion-in-scale-ai