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Meta Argues Enshittification Isn't Real (arstechnica.com)

(Friday May 16, 2025 @05:30PM (BeauHD) from the plead-thy-case dept.)


An anonymous reader quotes a report from Ars Technica:

> Meta thinks there's no reason to carry on with its defense after the Federal Trade Commission closed its monopoly case, and the company has moved to end the trial early by claiming that the FTC utterly failed to prove its case. "The FTC has no proof that Meta has monopoly power," Meta's [1]motion for judgment (PDF) filed Thursday said, "and therefore the court should rule in favor of Meta." According to Meta, the FTC [2]failed to show evidence that "the overall quality of Meta's apps has declined " or that the company shows too many ads to users. Meta says that's "fatal" to the FTC's case that the company wielded monopoly power to pursue more ad revenue while degrading user experience over time (an Internet trend known as " [3]enshittification "). And on top of allegedly showing no evidence of "ad load, privacy, integrity, and features" degradation on Meta apps, Meta argued there's no precedent for an antitrust claim rooted in this alleged harm.

>

> "Meta knows of no case finding monopoly power based solely on a claimed degradation in product quality, and the FTC has cited none," Meta argued. Meta has maintained throughout the trial that its users actually like seeing ads. In the company's recent motion, Meta argued that the FTC provided no insights into what "the right number of ads" should be, "let alone" provide proof that "Meta showed more ads" than it would in a competitive market where users could easily switch services if ad load became overwhelming. Further, Meta argued that the FTC did not show evidence that users sharing friends-and-family content were shown more ads. Meta noted that it "does not profit by showing more ads to users who do not click on them," so it only shows more ads to users who click ads.

>

> Meta also insisted that there's "nothing but speculation" showing that Instagram or WhatsApp would have been better off or grown into rivals had Meta not acquired them. The company claimed that without Meta's resources, Instagram may have died off. Meta noted that Instagram co-founder Kevin Systrom testified that his app was "pretty broken and duct-taped" together, making it "vulnerable to spam" before Meta bought it. Rather than enshittification, what Meta did to Instagram could be considered "a consumer-welfare bonanza," Meta argued, while dismissing "smoking gun" emails from Mark Zuckerberg discussing buying Instagram to bury it as "legally irrelevant." Dismissing these as "a few dated emails," Meta argued that "efforts to litigate Mr. Zuckerberg's state of mind before the acquisition in 2012 are pointless."

>

> "What matters is what Meta did," Meta argued, which was pump Instagram with resources that allowed it "to 'thrive' -- adding many new features, attracting hundreds of millions and then billions of users, and monetizing with great success." In the case of WhatsApp, Meta argued that nobody thinks WhatsApp had any intention to pivot to social media when the founders testified that their goal was to never add social features, preferring to offer a simple, clean messaging app. And Meta disputed any claim that it feared Google might buy WhatsApp as the basis for creating a Facebook rival, arguing that "the sole Meta witness to (supposedly) learn of Google's acquisition efforts testified that he did not have that worry."

In sum: A ruling in Meta's favor could prevent a breakup of its apps, while a denial would push the trial toward a possible order to divest Instagram and WhatsApp.



[1] https://cdn.arstechnica.net/wp-content/uploads/2025/05/FTC-v-Meta-Motion-for-Judgment-5-15-25.pdf

[2] https://arstechnica.com/tech-policy/2025/05/meta-says-no-proof-of-monopoly-power-wants-ftc-case-dismissed-mid-trial/

[3] https://tech.slashdot.org/story/24/11/27/0159221/enshittification-is-officially-the-biggest-word-of-the-year



Re: (Score:2)

by taustin ( 171655 )

In fact, I believe he does.

Hate to say it, but Meta is right (Score:2)

by ihadafivedigituid ( 8391795 )

It's ludicrous to call Facebook etc. a monopoly. There are tons of alternatives (Reddit, TikTok, and even good ole Slashdot) and the barrier to entry is low.

Re: (Score:3)

by taustin ( 171655 )

It's not in the social media business that Meta is a damaging monopoly, it's in the ad business. It's not for shitting on the end user - who is, remember not the customer, they're the product - that they're being called a harmful monopoly, it's for using their monopoly to cause harm to competitors - and again, social media like Reddit, Tik Tok, and Slashdot aren't their competitors, other ad networks are.

That Meta is trying to distract from that by talking about social media, which is, again, not their busi

Re: (Score:2)

by PsychoSlashDot ( 207849 )

> It's ludicrous to call Facebook etc. a monopoly. There are tons of alternatives (Reddit, TikTok, and even good ole Slashdot) and the barrier to entry is low.

Going to disagree on a couple bases:

One - TikTok didn't exist at the time this case is all about. Also, TikTok isn't remotely Facebook in terms of feature-set.

Two - Reddit... also doesn't remotely have the feature set of Facebook.

Three - Slashdot... is so distant from what Facebook is that it's not even funny.

If FaceBook shut the servers off tomorrow, sure, people would still be able to communicate with each other but not quite in the same network manner.

I'm not saying the case should be found in ei

Re: (Score:2)

by Kisai ( 213879 )

I think you misunderstand the problem.

Meta is wrong because it has a MONOPOLY on the AD market for it's OWN SITE/APPS. If it was forced to divest Instagram, instagram users could potentially be making more money than being locked in to facebook. Same with Whatsapp. These apps have basically gone down hill in the same way Twitter has, where there is an ad every second or third thing.

Likewise youtube is falling down this inshittification cliff when every 3rd or 4th thumbnail is a sponsored ad, and >50% of

Re: (Score:2)

by geekmux ( 1040042 )

> It's ludicrous to call Facebook etc. a monopoly. There are tons of alternatives (Reddit, TikTok, and even good ole Slashdot) and the barrier to entry is low.

I know it’s a “cheap” hosting move to use Facebook to run a business (as opposed to procuring standard hosting and your own domain), but there certainly is more than just cost that drives tens of millions there.

Tons of alternatives? Move an established business off Facebook and onto one of them and prove it then. See if subsequent sales can’t perhaps at least suggest a monopoly within a fiscal quarter.

Re: (Score:2)

by Randseed ( 132501 )

Then there are those of us who don't consider your business to have a web presence at all if one has to log onto Facecrack to find it. If I look for information on your business and the only thing I can find sits under some pile of shit like Meta, I guess that could be considered you having willingly enshittified your own business.

Better, more accurate title: (Score:2)

by Sebby ( 238625 )

" Privacy Rapist Claims Privacy Raping Isn't a Thing ", also:

" Arsonist Claims to be Hero After Calling Fire Department ", also:

....

There FTFY.

Normal legal procedure (Score:2)

by CommunityMember ( 6662188 )

The only surprise would be if Facebook did not request the case to be ended early.

Re: (Score:2)

by taustin ( 171655 )

Sadly, you are correct. The biggest surprise should be if the court falls for it, but that wouldn't surprise me at all.

Gaslighting.. (Score:2)

by BytePusher ( 209961 )

This is just gaslighting

Just came back to Slashdot from Reddit... (Score:2)

by bit trollent ( 824666 )

After wasting entirely too much time while learning almost nothing I'm back to Slashdot...

Might still be wasting my time but I should at least learn something more frequently than every 1.5 days.

Oh well... serves me right for clicking on all those violent car accident videos..

Re: (Score:2)

by nightflameauto ( 6607976 )

> After wasting entirely too much time while learning almost nothing I'm back to Slashdot...

> Might still be wasting my time but I should at least learn something more frequently than every 1.5 days.

> Oh well... serves me right for clicking on all those violent car accident videos..

You learned something every 1.5 days? You're gonna be sorely disappointed coming back here.

Zuckerberg (Score:2)

by Retired Chemist ( 5039029 )

He would claim blue is pink and up is down, if it favored his position. Why would anybody believe anything he says?

Look in the Mirror (Score:2)

by LondoMollari ( 172563 )

The company that has enshittified the internet argues that enshittification isn't real. How cute.

Wasps are not responsible for beestings. (Score:1)

by Flamecation21 ( 9180069 )

If they had chosen a less swear-heavy description it would be in wider use. And the discontent of users does not mean that Meta or other sites are what is wrong, only that there are people willing to lash out as whatever's unprotected. It should be said though that lack of quality and lack of proper design is a real problem.

Why am I reminded... (Score:2)

by Chris Mattern ( 191822 )

..of an alcoholic insisting he doesn't have a drinking problem?

Approaching enshittity (Score:2)

by Gravis Zero ( 934156 )

Enshittification is a designation made by observers which makes Meta intrinsically unqualified to say what is an is not. Business people call it different things, like a "return on investment ratio" but when a company decides to "optimize" profits they are trying to approach enshittity, the ideal point of maximum profit for the minimum investment.

Enshittification happens to everything made by a publicly traded company because once they are established they will optimize for profit.

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