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Google Updating Its 'G' Icon For the First Time In 10 Years (9to5google.com)

(Monday May 12, 2025 @05:20PM (BeauHD) from the G-is-for-gradient dept.)


Google is [1]updating its iconic 'G' logo for the first time in 10 years, replacing the four solid color sections with a smooth gradient transition from red to yellow to green to blue. "This modernization feels inline with the Gemini gradient, while AI Mode in Search uses something similar for a shortcut," notes 9to5Google. The update has already rolled out to the Google Search app on iOS and is in beta for Android. From the report:

> It's a subtle change that you might not immediately notice, especially if the main place you see it is on your homescreen. It will be even less noticeable as a tiny browser favicon. It does not appear that Google is refreshing its main six-letter logo today, while it's unclear whether any other product logos are changing. In theory, some of the company's four-color logos, like Chrome or Maps, could pretty easily start bleeding in their sections.



[1] https://9to5google.com/2025/05/12/google-icon-update/


The fonts (Score:2)

by ArchieBunker ( 132337 )

Whatever font google is using for text keep getting worse and worse. Loopy and unbalanced, not aesthetically pleasing at all.

Re: (Score:1)

by JBlaze03 ( 663162 )

Its all part of the "be more evil" direction the company is taking.

So what? (Score:1)

by Auchmithie ( 7848440 )

This happens because designers get employed, then have to make work for themselves. Does this change matter? No. Does it change functionality? No Will most people notice? No. Will this improve the usefullness of anything - such as the worsening results from google search. No. So what if a logo hasn't changed in 10 years? Instead of spending money on trivia, spend the money on improving services.

Re: (Score:2)

by thegarbz ( 1787294 )

Indeed you may think so at first, and you'd actually be wrong. The subtle refreshing of logos actually has an impact on customer perception, which is precisely why companies do branding adjustments.

Re: (Score:2)

by PsychoSlashDot ( 207849 )

> This happens because designers get employed, then have to make work for themselves. Does this change matter? No. Does it change functionality? No Will most people notice? No. Will this improve the usefullness of anything - such as the worsening results from google search. No. So what if a logo hasn't changed in 10 years? Instead of spending money on trivia, spend the money on improving services.

I hear you.

If I was in a position of authority at a company like this and someone came up to me and said "if you give me some money, I'll change the shape of your logo", there's no way I'd agree.

I can understand if a company is rebranding due to merger or splitting or other major event, or if the logo ends up aligned with some future unfortunate urban slang. Otherwise... my answer is "or, I could just keep the money and leave the shape as it is. Sounds better to me, in fact."

All the frutiger aero videos on Youtube (Score:2)

by xack ( 5304745 )

Convinced the designers at Google to try and make a false nostalgia for an internet that no longer exists. Just like there is pre nuclear bomb steel at the bottom of oceans, people are looking for pre AI websites to preserve.

And.. This is what counts as news? (Score:2)

by xeos ( 174989 )

Gosh, remember when things of import actually happened in the tech world and not just graphical redesigns?

Now, let's SEND OUT for QUICHE!!