News: 0177468353

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Nvidia Reportedly Raises GPU Prices by 10-15% (tomshardware.com)

(Monday May 12, 2025 @05:20PM (msmash) from the how-about-that dept.)


An anonymous reader shares a report:

> A new report claims that Nvidia has recently [1]raised the official prices of nearly all of its products to combat the impact of tariffs and surging manufacturing costs on its business, with gaming graphics cards receiving a 5 to 10% hike while AI GPUs see up to a 15% increase.

>

> As reported by Digitimes Taiwan, Nvidia is facing "multiple crises," including a $5.5 billion hit to its quarterly earnings over export restrictions on AI chips, including a ban on sales of its H20 chips to China.

>

> Digitimes reports that CEO Jensen Huang has been "shuttling back and forth" between the US and China to minimize the impact of tariffs, and that "in order to maintain stable profitability," Nvidia has reportedly recently raised official prices for almost all its products, allowing its partners to increase prices accordingly.



[1] https://www.tomshardware.com/pc-components/gpus/nvidia-reportedly-raises-gpu-prices-by-10-15-percent-as-manufacturing-costs-surge-tariffs-and-tsmc-price-hikes-filter-down-to-retailers



So still 20% below retail price? (Score:5, Informative)

by ranton ( 36917 )

The retail price of these cards appear to have little to do with their MSRP, so this is one area where the tariff taxes might not be felt by the consumer. I assume scalpers have already found the top of the market that people are willing to pay for the small amount of supply available.

Re: (Score:2)

by supremebob ( 574732 )

The selling prices for NVidia GPU's have been about 30% over the original MSRP already for any new 40X0 or 50X0 series cards since the 50X0 series cards launched.

Does this mean that the prices are going up AGAIN, or was that just a warning that the prices are staying there?

Re: (Score:1)

by brad0 ( 6833410 )

Going up.

Re: (Score:2)

by MachineShedFred ( 621896 )

Right, because the suppliers who are buying from Nvidia and paying the higher prices absolutely are just going to eat the delta and leave their inflated prices the same to the end purchaser, reducing their own margins.

You are high on something very potent.

Re: (Score:3)

by ranton ( 36917 )

> Right, because the suppliers who are buying from Nvidia and paying the higher prices absolutely are just going to eat the delta and leave their inflated prices the same to the end purchaser, reducing their own margins.

> You are high on something very potent.

I'm not some quack job that thinks tariffs are paid by China, and in almost all cases tariff taxes are passed on to consumers, but this is one rare area where I'm not so sure. I think most of these costs will be passed on to scalpers, and those scalpers will have a hard time raising their prices any more than they already have. There are some companies finding ways to get Nvidia cards to consumers at or near MSRP, and the tariffs will directly make these cards more expensive, but I don't think that is what

So the rest of the world... (Score:3)

by SuperDre ( 982372 )

So the rest of the world has to pay for the increased tariffs in the US? Why not only increase the price for the US where the tariffs are in effect?

Re: (Score:1)

by Anonymous Coward

Doing that will only invite smuggling and GPU arbitrage... just set the price where you need it to be to support operating costs and margins and be done with it.

Re: (Score:2)

by OrangeTide ( 124937 )

You set the price according to what the market will pay.

EU might take exception if a market leader uses their position in an anti-competitive way. So we'll see how this plays out there.

Re: (Score:2)

by organgtool ( 966989 )

I believe companies can set different MSRPs for different countries and I didn't see anything in the article that mentioned if these price hikes were specific to the U.S. or if they're worldwide.

Either way, an interesting side-effect of tariffs is that companies may choose to sell more inventory in other countries where they can make higher margin per unit. If they choose to do so, that would mean a reduction in U.S. supply, which means that retailers and scalpers could potentially justify even higher p

Re: (Score:1)

by caseih ( 160668 )

Yes of course. See, trump was right after all; other countries do pay the tariffs. But of course they aren't paying them to the US government. Nvidia is just padding their profits and enriching their already rich CEO. Cause you know that an obscene amount of profit isn't enough. It never is.

Re: (Score:2)

by smooth wombat ( 796938 )

See, trump was right after all; other countries do pay the tariffs. But of course they aren't paying them to the US government.

Tariffs are paid by the consumer. Companies pass along any tariff costs, not add them to their bottom line.

Re: (Score:1)

by JoshZK ( 9527547 )

Hey psss come here. It's not about the tariffs. It's about the money.

Re: (Score:2)

by Gleenie ( 412916 )

Because the USA is God's Country, and all the rest of us heathen savages who must pay tribute to appease their angry god.

Thanks a f'n lot, America.

Trump (Score:2)

by backslashdot ( 95548 )

Thank you!! It won't feel like winning if everything was cheap.

Re: (Score:3)

by OrangeTide ( 124937 )

Communists* promised us "You'll own nothing and be happy"

Trump is making it a reality. Sort of. Certain people will own everything. The rest of us will pay without ownership (rent).

* hyperbole - it was stated by a Social Democrat.

MAGA RULES (Score:5, Insightful)

by ihavesaxwithcollies ( 10441708 )

Thank you, king leader! We appreciate paying more for everything. You're way better than Joe Biden. Prices were lower when Biden was president, but that doesn't matter because dear leader raised all the prices!

Also, we love the whole riddled with dementia thing you have going on! We hope you enjoy your new 400 million dollar jet, it's totally not a bribe as you plan on keeping it after you get impeached again.

Re: (Score:2)

by Fons_de_spons ( 1311177 )

All hail our great leader! I am also happy to pay extra to support our glorious nation. This will truly make America great again!

My Rig Is All AMD Anyway (Score:1)

by zenlessyank ( 748553 )

Fuck Trump. Fuck Intel. And especially Fuck Nvidia.

Re: (Score:1)

by brad0 ( 6833410 )

100%.

Even if Trump stops the pointless trade war now (Score:1, Insightful)

by rsilvergun ( 571051 )

The damage done is overwhelming. The United States is never going to fully recover from Donald Trump. The only question now is will our entire fundamental economic system collapse because that idiot is trying to ram through some tax cuts for rich people.

Re: (Score:1)

by DamnOregonian ( 963763 )

The sky is falling! The sky is falling!

The US economy is stronger than Donald fucking Trump.

Yes, the US will recover just fine, and will continue to be both the largest economy on the planet, and the largest consumer market on the planet. The world will continue being our factory.

Everyone will take the steps necessary to protect themselves from the fuckery while they must, but as soon as the need is gone, that real power behind all Western nations and politics- businesses- will want that money to start

Re: (Score:2, Insightful)

by TheMiddleRoad ( 1153113 )

OK, Pollynna.

It's not stronger than the 77 million idiots (Score:1)

by rsilvergun ( 571051 )

Who couldn't be bothered to look up what a tariff was before voting for a guy with 34 felony convictions, 26 credible rape accusations, who hands out classified documents at his golf course like party favors.

If I had one wish to the Almighty I would ask for everyone on the planet to be given an extra 100 IQ points and for their kids to keep those IQ points. This thing where people cannot locate and process legitimate and real information is going to doom us all.

Re: (Score:2)

by DamnOregonian ( 963763 )

I don't even fucking disagree with you, there.

Obviously, we have a problem with political intelligence in this country.

What's really bizarre, is I don't think the official education metrics really explain the stupidity in voting.

But the fact is, this dumb fucker isn't going to somehow sink the most valuable ship in the world. The US is going to be just fine.

The world may become a better place, or go straight to shit, though. We'll see.

Re: (Score:3)

by Fly Swatter ( 30498 )

You think this is damage? The long term multi-decade damage of moving all manufacturing outside the country while everyone buys trinkets for pennies from China can never be undone.

-Forest and tree and all that.

Re: (Score:3)

by jacks smirking reven ( 909048 )

The United States is 10% manufacturing, nearly $3T/yr, 13 million people employed, we make more energy than we use and grow more food than we eat. What don't we make here or make enough of that we should?

Do note I am not saying that answer is nothing, I can think of quite a few things but you have to justify each of those and explain how a tariff helps it.

Also the premise that autarky is simply not possible, like at all must be accepted or we are just in different realities.

Everything you said is wrong (Score:2)

by rsilvergun ( 571051 )

First things first automation took 70% of the manufacturing jobs. Only 30% of them were lost overseas.

Next we took the national debt and our military strength and used that to artificially prop up the dollar making it the world's reserve currency.

This means an American dollar can buy a lot more imports than it really should be able to.

This means we get to bring in trillions of dollars worth of consumer goods and raw materials and heavy machinery for a fraction of the price and use those goods to

Re: (Score:2)

by test321 ( 8891681 )

> The long term multi-decade damage of moving all manufacturing outside the country while everyone buys trinkets for pennies from China can never be undone.

Which is exactly why it is pointless for someone to even try. Leave the factories in China, you won't change the situation now, you're just damaging yourself even more trying. And damaging everybody else as well.

GPU prices have been going up for a while (Score:3)

by akw0088 ( 7073305 )

So, the company that has raised GPU prices every year for the past 8 years is raising prices again but blaming tariffs? I'm sure they would have just raised the prices slightly less if it wasn't for this darn trade war

A bore is a man who talks so much about himself that you can't talk about
yourself.