News: 0177367001

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AI Chatbots Are 'Juicing Engagement' Instead of Being Useful, Instagram Co-founder Warns (techcrunch.com)

(Wednesday May 07, 2025 @11:22AM (msmash) from the how-about-that dept.)


Instagram co-founder Kevin Systrom says AI companies are [1]trying too hard to "juice engagement" by pestering their users with follow-up questions, instead of providing actually useful insights. From a report:

> Systrom said the tactics represent "a force that's hurting us," comparing them to those used by social media companies to expand aggressively.

>

> "You can see some of these companies going down the rabbit hole that all the consumer companies have gone down in trying to juice engagement," he said at StartupGrind this week. "Every time I ask a question, at the end it asks another little question to see if it can get yet another question out of me."



[1] https://techcrunch.com/2025/05/02/ai-chatbots-are-juicing-engagement-instead-of-being-useful-instagram-co-founder-warns/



And they insist on doing so (Score:3)

by Lemmeoutada Collecti ( 588075 )

The worst part of all this is that they will insist on doing it no matter what prompt is used. Even direct clear instructions to not do so don't work. If a person started doing things like that, I would very quickly stop interacting with someone that annoying. And before anyone asks, yes, I do stop interacting with the "AI" LLMs that do that. Strangely, I don't have the same issue with models I run locally.

that's that c word again (Score:1)

by invisiblefireball ( 10371234 )

to a man with a hammer everything looks like a nail

whaddya got when everything looks like greed?

no fucks given

You'd think they wouldn't (Score:2)

by wakeboarder ( 2695839 )

Every prompt has an energy cost via tokens

"Useful insights"? (Score:2)

by Mr. Dollar Ton ( 5495648 )

LOL, stop anthropomorphizing this crap already. It has way less basis than anthropomorphizing your cat or your pet tarantula.

ChatGPt became infuriating... (Score:1)

by geekbelief ( 2039836 )

ChatGPT-4o became *infuriating* because of this over the last month. No amount of saving instruction not to do it to GPT's long term memory makes any difference. Every time it closes a response with an 'engagement' question it's wasting tokens and driving me nuts. Only one time in 20 is the question meaningful and intended to foster progress on the current task.

Only a matter of time... (Score:2)

by nwaack ( 3482871 )

...before targeted ads are smashed into the middle of all AI responses. Corporate greed almost guarantees it.

Alternative (Score:2)

by Visarga ( 1071662 )

An alternative would be - instead of adding that followup question, to realign to users. It can check if the user is properly understood, if they are talking past each other or not, and align to the user better. As a conversation gets longer the model should introspect its performance so far, and adapt.

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safeguard the interests and promote the unity of the human race, and to foster
the spirit of love and fellowship amongst men. Suffer it not to become a source
of dissension and discord, of hate and enmity."

"Religion is verily the chief instrument for the establishment of order in the
world and of tranquillity amongst it's peoples...The greater the decline of
religion, the more grievous the waywardness of the ungodly. This cannot but
lead in the end to chaos and confusion."
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