News: 0175503791

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Bose Acquires Premium Audio Brand McIntosh

(Tuesday November 19, 2024 @05:40PM (BeauHD) from the industry-consolidation dept.)


Bose has [1]acquired the high-end audio brand McIntosh , a move the company says will "significantly" expand its product lineup and open "new opportunities in the automotive sector." The Verge reports:

> McIntosh has already [2]designed a sound system for some Jeep models, but Bose's audio setups are found within a [3]wider range of cars from automakers like Chevy, Honda, Nissan, Cadillac, and many others. It doesn't look like Bose or McIntosh will make any changes to their existing products. Bose says it will continue to launch its headphones, speakers, soundbars, and in-car audio, while McIntosh and Sonus faber will keep developing premium audio products, including amplifiers, loudspeakers, and turntables.

"Over the last six decades we've delivered the best premium audio experiences possible; now, with McIntosh Group in our portfolio, we can unlock even more ways to bring music to life in the home, on-the-go and in the car," Bose CEO Lila Snyder said in a [4]press release . "We look forward to honoring the heritage of these brands, investing in their future and pushing the boundaries of audio innovation to bring customers experiences they've never heard before."



[1] https://www.theverge.com/2024/11/19/24300618/bose-mcintosh-group-audio-acquisition

[2] https://www.mcintoshlabs.com/automotive/the-vehicles

[3] https://automotive.bose.com/

[4] https://www.bose.com/pressroom/bose-acquires-mcintosh-group-announcement?srsltid=AfmBOop1h5NxRbsHq5PLkJeN_MEDXw4UQd534_V42xjKxWRwMXs0mV1w


Sad News for Mcintosh (Score:2)

by BishopBerkeley ( 734647 )

I've always wanted one of their systems, but could never justify the expense within my budget. There is something to be said for makers of huge, massive, powerful and high quality audio components, but that sector is slowly dying as it is hard to imagine even billionaires wanting a whole lot more than the top offerings of Sonos. I wonder if high end audio has reached the end of the line, and this acquisition signals yes.

Re: (Score:2)

by nightflameauto ( 6607976 )

> I've always wanted one of their systems, but could never justify the expense within my budget. There is something to be said for makers of huge, massive, powerful and high quality audio components, but that sector is slowly dying as it is hard to imagine even billionaires wanting a whole lot more than the top offerings of Sonos. I wonder if high end audio has reached the end of the line, and this acquisition signals yes.

Also sad news for fans of quality audio. Bose is known among musician circles at least, as being really good at creating a pleasing, but not at all flat soundscape. And it can't be made flat if that's something you happen to be looking for, like mix engineers or mastering techs. McIntosh could do the pleasing soundscape thing, AND could be put into a very flat mode. Something that will now most likely be killed in pursuit of cost savings and consolidation. In a just world, Bose wouldn't be allowed to suck u

So Sue Me (Score:2)

by SodaStream ( 6820788 )

If they buy Apple Records, they could produce a line of record players called the Apple McIntosh.

Not good for the brand McIntosh (Score:2)

by Matt_Bennett ( 79107 )

I don't have much hope for McIntosh. The business model of Bose is to take cheap components and make something that sounds OK. They cost-reduce EVERYTHING.

If it smells it's chemistry, if it crawls it's biology, if it doesn't work
it's physics.