Max Is Getting Ready For Its Own Password-Sharing Crackdown (theverge.com)
(Thursday November 07, 2024 @10:30PM (BeauHD)
from the profit-maximization dept.)
- Reference: 0175428139
- News link: https://news.slashdot.org/story/24/11/08/008206/max-is-getting-ready-for-its-own-password-sharing-crackdown
- Source link: https://www.theverge.com/2024/11/7/24290326/max-password-sharing-crackdown-messaging-q3-2024-earnings
Max will [1]begin a gradual password-sharing crackdown with "soft messaging" over the next few months, with a potential price increase to follow. The Verge reports:
> During Warner Bros. Discovery's Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout would be followed by more progress in 2025 and 2026. Wiedenfels called password sharing "a form of price rises," as the company is "asking members who have not signed up, or multi-household members to pay a little bit more." This isn't the first time we've heard about Max's interest in password sharing, but now we have more details about when -- and how -- it will all begin. [...]
>
> Wiedenfels didn't rule out the possibility of a Max price increase, either. He said that the "premium nature" of the service leaves "a fair amount of room to continue to push a price we've been judicious about." Max last raised prices across its ad-free plans in June.
[1] https://www.theverge.com/2024/11/7/24290326/max-password-sharing-crackdown-messaging-q3-2024-earnings
> During Warner Bros. Discovery's Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout would be followed by more progress in 2025 and 2026. Wiedenfels called password sharing "a form of price rises," as the company is "asking members who have not signed up, or multi-household members to pay a little bit more." This isn't the first time we've heard about Max's interest in password sharing, but now we have more details about when -- and how -- it will all begin. [...]
>
> Wiedenfels didn't rule out the possibility of a Max price increase, either. He said that the "premium nature" of the service leaves "a fair amount of room to continue to push a price we've been judicious about." Max last raised prices across its ad-free plans in June.
[1] https://www.theverge.com/2024/11/7/24290326/max-password-sharing-crackdown-messaging-q3-2024-earnings
Max? (Score:2)
by haxor.dk ( 463614 )
Never heard of the guy.
Re: (Score:2)
by DrMrLordX ( 559371 )
[1]https://m.youtube.com/watch?v=... [youtube.com]
[1] https://m.youtube.com/watch?v=-9Lbpfx0ZAQ
we taking about the same Max? (Score:2)
by mr.dreadful ( 758768 )
Because the one I see looks more and more like deep cable every day.
Premium (Score:2)
by Petersko ( 564140 )
"Well of course it must be premium. We did the Sopranos, right?"
Its name recognition is low enough that I had to query who it was associated with... but sure. Go ahead and raise the price. That will tell you what you need to know about the perceived value of your service.
Max who? (Score:2)
by rossdee ( 243626 )
I am guessing its not Max Verstappen (current Formula 1 champion) He only needs a few points in the next 3 races to keep his title.
Re: (Score:2)
You are clearly not the target demographic if you are not already familiar with such a premium video service as Max. /s
Pay no attention, this is just more of David Zaslav enshittifying what was one of the better streaming services.