DON'T GET ME WRONG, AI has useful purposes. This isn't one of them.

AI creates banal stuff that has no continuity. Things look great at first then you start looking closer and it's just nuts & confusing.

AI also can't do emotion. It's just homogenizing a bunch of other works trying to figure out what's a commonality based on what you've asked for.

Only non-creative people have any delusions that AI will replace creative people. And it won't. Instead you'll just get a bunch of drivel, and that dept will lose money and eventually get cut.

Netflix was smart enough to help kickstart their game division by licensing something like Into the Breach https://store.steampowered.com/app/590380/Into_the_Breach/, probably on the back of the fact that not only is it a very tight and excellently designed but came from the team that also developed FTL, a game so good it is still popular today. Also both games were developed by mainly just two people.

Which C-Suite dumbfuck looked at what they had, games that even the most ardent of AI boosters would have to say we are years and years and years from a computer being to just "make it up" and nowhere near being able to balance in the ineterst of player enjoyment and say "this is good".

It's just so transparent these places see AI as nothing more than "if we replace the people we can keep the profits and fire the labor and noone will notice!". Delusional to the point it's almost criminal.

When AI can produce just the concept art for something like FTL (without training on what's already been made) then maybe we are 5% of the way to it making an actual complete, playable and actually enjoyable game. Games are made by people for people to play, it's art. We shouldn't have such boners to eliminate that for some VC margins.

"Vice President of Games"

What a title, what a guy!

"once in a generation inflection point"

You go Mike! - get those buzz words spewing out of your perma-tan pearly white toothed gob, ya filthy animal!

"planned transition"

See, Mike, I reckon this is a "planned transition" from your brain direct to the garbage can.

News Flash, Mr. Verdoooo, it's real hard to make good games and "Gen AI" is currently probably about good enough to make a clone of "flappy bird"

In one fell swoop, Netflix has written itself out of the serious business of games production until such time as one Mikey Verdoo'ski is given a two finger salute by the Netflix CEO when it is finally realised the guy is one giant douche bag.

Because AI generative tools aren't good enough they are in for some challenges.

Youtube is flooded with AI generated stuff now that ranges from voice actors reading human written texts (some of them are decent) to AI generated texts read by an AI bot. (They can start decently for a few minutes and then they are like listening to a person reading last years stock market)

AI pictures are varying too much and can give a lot of more or less malformed limbs randomly.

This won't work. I call boondoggle.

Humans used to be creative and fun, now we will be 100% predictable.

They're lying to investors.

This isn't specifically about this Netflix initiative, more about the broader AI scheme.

"AI" requires an absurd amount of power, and we keep reading about new power plants being needed, old plants being restarted, etc. That in itself is very expensive, and we already see the AI companies pitching their supposed benefits to government officials at various levels - and probably promising the usual "lots of jobs will be created" in order to get massively subsidized. Given this and other related news stories, though, it seems obvious (in the short term, at a minimum) the outlook is that far more jobs will be lost to this "AI" than the few that'll actually be created by building and/or spinning up the power plants. It seems so bloody obvious that I have to think that even an upper-level government official would see through it... but am I giving them too much credit?

If you make games with "AI", then any game you make will be the sort of game which anyone with "AI" can make. You'll have a thousand equal competitors.

If you want to succeed, (unfair or anticompetitive trade practices or dumb luck aside,) you need to make games which are good in a way which it's difficult to do. That means you need something your competitors lack. Uncommon human talents, and otherwise in game concept, management structure etc, the kind of situation which allows them to make a game good in a

Their game development team is getting *nowhere* so they are trying to appease investors / shareholders by saying they're going to use AI instead. They are hoping to buy time. I wish them luck.

They have no competency there, and no reason to offer them to an audience that came to watch movies. It was a dumb idea, and oddly enough, this dumb idea about AI making games will reduce the penalty of the first dumb idea, and lead to a quicker failure as they discover that AI is completely unable to create the most complex software in existence. Gamers will be totally unaffected, as nobody played Netflix games to begin with.