Disney Forms Dedicated AI, XR Group To Coordinate Company-Wide Adoption
(Friday November 01, 2024 @06:50PM (BeauHD)
from the investing-in-the-future dept.)
- Reference: 0175377105
- News link: https://slashdot.org/story/24/11/01/219243/disney-forms-dedicated-ai-xr-group-to-coordinate-company-wide-adoption
- Source link:
Disney's recently formed Office of Technology Enablement will [1]coordinate the company's exploration, adoption and use of artificial intelligence, AR and VR tech . Engadget reports:
> It has tapped Jamie Voris, previously the CTO of its Studios Technology division, to oversee the effort. Before joining Disney in 2010, Voris was the chief technology officer at the National Football League. More recently, he led the development of the company's Apple Vision Pro app. Voris will report to Alan Bergman, the co-chairman of Disney Entertainment. Reuters reports the company eventually plans to grow the group to about 100 employees.
>
> "The pace and scope of advances in AI and XR are profound and will continue to impact consumer experiences, creative endeavors, and our business for years to come -- making it critical that Disney explore the exciting opportunities and navigate the potential risks," Bergman wrote in an email Disney shared with Engadget. "The creation of this new group underscores our dedication to doing that and to being a positive force in shaping responsible use and best practices."
>
> A Disney spokesperson told Engadget the Office of Technology Enablement won't take over any existing AI and XR projects at the company. Instead, it will support Disney's other teams, many of which are already working on products that involve those technologies, to ensure their work fits into the company's broader strategic goals. "It is about bringing added focus, alignment, and velocity to those efforts, and about reinforcing our commitment being a positive force in shaping responsible use and best practices," the spokesperson said.
[1] https://www.engadget.com/entertainment/disney-forms-dedicated-ai-and-xr-group-to-coordinate-company-wide-use-and-adoption-205011787.html
> It has tapped Jamie Voris, previously the CTO of its Studios Technology division, to oversee the effort. Before joining Disney in 2010, Voris was the chief technology officer at the National Football League. More recently, he led the development of the company's Apple Vision Pro app. Voris will report to Alan Bergman, the co-chairman of Disney Entertainment. Reuters reports the company eventually plans to grow the group to about 100 employees.
>
> "The pace and scope of advances in AI and XR are profound and will continue to impact consumer experiences, creative endeavors, and our business for years to come -- making it critical that Disney explore the exciting opportunities and navigate the potential risks," Bergman wrote in an email Disney shared with Engadget. "The creation of this new group underscores our dedication to doing that and to being a positive force in shaping responsible use and best practices."
>
> A Disney spokesperson told Engadget the Office of Technology Enablement won't take over any existing AI and XR projects at the company. Instead, it will support Disney's other teams, many of which are already working on products that involve those technologies, to ensure their work fits into the company's broader strategic goals. "It is about bringing added focus, alignment, and velocity to those efforts, and about reinforcing our commitment being a positive force in shaping responsible use and best practices," the spokesperson said.
[1] https://www.engadget.com/entertainment/disney-forms-dedicated-ai-and-xr-group-to-coordinate-company-wide-use-and-adoption-205011787.html
Can you blame them? (Score:2)
I hate Disney as much as the person next to me, but CEOs are afraid of missing a gold rush, and I can't say I blame them. It's like tossing a torn net in the sea and seeing what you can catch. Buying a torn net for hundreds of millions of dollars is a drop in the bucket for Disney, so why not? The problem is that they're not clearly seeing the net they're buying and acting on instinct.
Re: (Score:2)
> I hate Disney as much as the person next to me, but CEOs are afraid of missing a gold rush, and I can't say I blame them.
I can. Most people didn't get rich on the gold rush, something like 90% [Citation Needed] of people didn't even turn a profit. If I'm a shareholder, those are not odds I want the CEO chasing.