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Amazon Is Launching Its Own Shark Tank Where Winners Get To Be Amazon Sellers (theverge.com)

(Monday September 30, 2024 @11:30PM (BeauHD) from the late-stage-capitalism dept.)


Amazon Prime is [1]launching a new Shark Tank-style competition show where contestants pitch products to a panel of celebrity investors and a live audience called "The 100." If a product wins audience approval, it gets featured in Amazon's Buy It Now Store, accessible via QR codes during episodes. The show, called [2]Buy It Now and hosted by JB Smoove, premieres on October 30, 2024. You can watch a trailer for it [3]on YouTube . The Verge reports:

> The company announced the show earlier this year but has now released a trailer showing what it will look like. Contestants pitch their ideas to the audience. If the crowd votes for them, then the panelists pick which ones will show up on Amazon's Buy It Now Store: a new storefront launching alongside the show that viewers can reach using a QR code that shows up during episodes. One presenter per episode will get a $20,000 prize, too.

>

> Apart from Smoove -- who you may remember from Curb Your Enthusiasm and Harley -- the show will feature "a star-studded rotating panel of celebrity panelists," including Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. It will also include three Amazon executives, and Ring founder and current CEO of Door.com (formerly Latch) Jamie Siminoff will serve as the "resident judge and entrepreneurial panelist." Oh, and those panelists will be selling their own products on that Buy It Now Store.



[1] https://www.theverge.com/2024/9/30/24258276/amazon-buy-it-now-show-trailer-shark-tank-jb-smoove

[2] https://press.amazonmgmstudios.com/us/en/original-series/buy-it-now/1

[3] https://www.youtube.com/watch?v=8xV-ogRIi1Q



Circle jerk (Score:3)

by BeaverCleaver ( 673164 )

> the show will feature "a star-studded rotating panel of celebrity panelists," including Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. It will also include three Amazon executives, and Ring founder and current CEO of Door.com (formerly Latch) Jamie Siminoff will serve as the "resident judge and entrepreneurial panelist." Oh, and those panelists will be selling their own products on that Buy It Now Store.

Sounds like a total circle jerk on many levels. Are real humans actually going to watch this? And are real people going to pitch their products on the show? It doesn't seem much of a "prize" to have your innovative product listed on a site that is renowned for ripping off independent sellers with Amazon-branded knockoffs of popular products.

Sigh. The show will probably be wildly popular and spawn many seasons and several spinoff series.

Re: (Score:2)

by phantomfive ( 622387 )

The contest isn't real. It's a marketing scheme. It's like Survivor with an attached gift shop.

Will people watch it? Why not, they watched Survivor. It really depends on the production quality. They have the personalities to make it, so now success depends on the writers.

Sorry Amazon (Score:2)

by RitchCraft ( 6454710 )

You suck and I want nothing to do with you. Now be gone.

Anyone can be an Amazon seller (Score:2)

by Hey_Jude_Jesus ( 3442653 )

Just open an account and then start selling.

Dumbest idea I've seen in a long time... (Score:2)

by King_TJ ( 85913 )

So, you come up with a great idea and Amazon gives you a "prize" of allowing you to sell it on their service? The SAME service that allows millions of other people to sell their products? And what terms and conditions are tied to this prize? Not allowed to sell anyplace else, possibly? Or "Amazon only waives seller and listing fees for the first 6 months."?

I tried to sell a few of my things on Amazon years ago and it was a miserable experience. They've gotten so focused on metrics and a "customer is always

I'm confused (Score:2)

by BytePusher ( 209961 )

Can't anyone sell something on Amazon? How is this an opportunity, except for Amazon?

a game where the prize is a punishment (Score:1)

by elcor ( 4519045 )

active who knows anyone selling on amazon knows it's hell

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