ByteDance Is Shutting Down TikTok Music Globally (techcrunch.com)
(Tuesday September 24, 2024 @11:30PM (BeauHD)
from the end-of-the-line dept.)
- Reference: 0175126269
- News link: https://entertainment.slashdot.org/story/24/09/25/0012224/bytedance-is-shutting-down-tiktok-music-globally
- Source link: https://techcrunch.com/2024/09/24/bytedance-is-shutting-down-tiktok-music-globally/
In November, ByteDance's TikTok Music [1]will be shut down in all the countries it currently operates in, including Indonesia, Brazil, Australia, Singapore, and Mexico. A [2]notice on the service's website reads: "We are sorry to inform you that TikTok Music will be closing on 28 November 2024." TechCrunch reports:
> Subscribers can continue to use the service until November 28, after which renewals will be automatically canceled, the notice said. Users who want to transfer their playlists to other streaming services will need to do so by October 28, and refund requests need to be submitted by November 28. TikTok said that it will continue partnering with music streaming services rather than competing with them. In February, the company launched the "Add to Music" feature on TikTok that lets users add tracks directly to a playlist on Apple Music, Amazon Music, or Spotify.
>
> TikTok Music was rooted in a ByteDance product called Resso, which was first launched in India and Indonesia in 2019 and later expanded to Brazil. In 2023, ByteDance rebranded Resso to TikTok Music in Brazil and Indonesia, and soon after expanded it to Singapore, Australia, and Mexico. Resso was banned early this year in India.
"Our Add to Music App feature has already enabled hundreds of millions of track saves to playlists on partner music streaming services. We will be closing TikTok Music at the end of November in order to focus on our goal of furthering TikTok's role in driving even greater music listening and value on music streaming services, for the benefit of artists, songwriters, and the industry," Ole Obermann, global head of Music Business Development, TikTok, said in a statement.
[1] https://techcrunch.com/2024/09/24/bytedance-is-shutting-down-tiktok-music-globally/
[2] https://music.tiktok.com/
> Subscribers can continue to use the service until November 28, after which renewals will be automatically canceled, the notice said. Users who want to transfer their playlists to other streaming services will need to do so by October 28, and refund requests need to be submitted by November 28. TikTok said that it will continue partnering with music streaming services rather than competing with them. In February, the company launched the "Add to Music" feature on TikTok that lets users add tracks directly to a playlist on Apple Music, Amazon Music, or Spotify.
>
> TikTok Music was rooted in a ByteDance product called Resso, which was first launched in India and Indonesia in 2019 and later expanded to Brazil. In 2023, ByteDance rebranded Resso to TikTok Music in Brazil and Indonesia, and soon after expanded it to Singapore, Australia, and Mexico. Resso was banned early this year in India.
"Our Add to Music App feature has already enabled hundreds of millions of track saves to playlists on partner music streaming services. We will be closing TikTok Music at the end of November in order to focus on our goal of furthering TikTok's role in driving even greater music listening and value on music streaming services, for the benefit of artists, songwriters, and the industry," Ole Obermann, global head of Music Business Development, TikTok, said in a statement.
[1] https://techcrunch.com/2024/09/24/bytedance-is-shutting-down-tiktok-music-globally/
[2] https://music.tiktok.com/
Never made it to the US... (Score:2)
Never made it to the US and from what I can tell they capitulated to music licensing groups.
They opted to go the way of revenue through referrals to existing music streaming services rather than fight (pay) for their own.