Amazon Ads Launches a New AI Video Generator (aboutamazon.com)
- Reference: 0175107313
- News link: https://slashdot.org/story/24/09/22/2023205/amazon-ads-launches-a-new-ai-video-generator
- Source link: https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-generative-ai-video-generator-advertisers
> On Thursday, [2]Amazon Ads announced Video Generator and Live Image , "our first generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance."
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> Amazon's blog post calls it "a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life."
>
> An accompanying video demonstrates how Amazon's AI-powered tech can be used to animate still images, making it appear that steam is rising from a coffee mug, flowers are being blown in the wind, the night sky is changing breathtakingly behind a telescope, and that waves are breaking behind a smart speaker at the beach.
[1] https://www.slashdot.org/~theodp
[2] https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-generative-ai-video-generator-advertisers
More dilution via pollution (Score:2)
Videos of products for sale were sometimes useful to better understand a products features and operation before purchase. The catch was most videos were a waste of time. With this new 'service' it will further dilute the number of useful video by polluting them 'fluff' market video that tell absolutely nothing about the product.
The enshittification continues.
success=telling more convincing lies (Score:1)
Up next: automatic redrawing based on click rate leads to AIs that outright lie in the picture, for example showing a more popular product or brand name or writing a lower price in the ad text.
Unlikely to be compliant (Score:2)
With various truth in advertising laws, but Google and Microsoft run so many scam ads these days it probably won't even be noticed.
Not Any Good? (Score:2)
If the tech was any good, then why didn't Amazon dog food and use their own AI Ad Generator to generate the Ad for their AI Ad Generator? HHMMM I wonder.
How long until (Score:2)
our entire economy is nothing but advertising?
Re: (Score:2)
always_has_been.jpg