Lionsgate Embraces AI in Movie Production To Cut Costs (msn.com)
- Reference: 0175023719
- News link: https://tech.slashdot.org/story/24/09/18/148213/lionsgate-embraces-ai-in-movie-production-to-cut-costs
- Source link: https://www.msn.com/en-us/money/other/lionsgate-studio-behind-john-wick-signs-deal-with-ai-startup-runway/ar-AA1qM9qk
> Lions Gate Entertainment has agreed to give Runway, one of several fast-evolving AI startups, access to its content library in exchange for a new, custom AI model that the studio can use in the editing and production process.
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> The deal -- the first of its kind for Runway and one that could become a blueprint in the entertainment industry -- comes as creatives, actors and studio executives debate whether to use the new technology and how to protect their copyright material. Advocates say generative AI can enhance creators' work and help a cash-strapped industry save time and money. Michael Burns, vice chairman of Lionsgate Studio, expects the company to be able to save "millions and millions of dollars" from using the new model. The studio behind the "John Wick" franchise and "Megalopolis" plans to initially use the new AI tool for internal purposes like storyboarding -- laying out a series of graphics to show how a story unfolds -- and eventually creating backgrounds and special effects, like explosions, for the big screen.
[1] https://www.msn.com/en-us/money/other/lionsgate-studio-behind-john-wick-signs-deal-with-ai-startup-runway/ar-AA1qM9qk
And SAG is okay with this? (Score:2)
I've never boycotted a media studio before - came close with Sony, they're animals; I think this is even worse than any of Sony's dirty deals. Not that my few dollars matters to them, at least, not by their lonesome selves, they don't. Somehow, I don't think my entertainment dollars will be alone for long.
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Why would the Screen Actors Guild care who (or what) draws the storyboards? These are production planning tools that don't even appear in the final film.
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Explains "Everything, Everywhere All At Once" though doesn't it...
Thank goodness (Score:2)
I was worried about the studios and their ability to turn a profit. [1]https://en.wikipedia.org/wiki/... [wikipedia.org]
[1] https://en.wikipedia.org/wiki/Hollywood_accounting
productivity (Score:2)
In order to enhance my productivity, I've created an AI proxy to watch Hollywood movies for me.
Can't wait (Score:2)
to watch will smith eat spaghetti
Perfect fit for Hollywood (Score:2)
All they want to do is rehash the same old stuff anyway. Might as well upgrade to a better blender to throw the scraps into.
Not good for consumers, but most Hollywood stuff is barely fit in the first place.
But even for a good movie, I think AI storyboarding might be more helpful than harmful.
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> All they want to do is rehash the same old stuff anyway. Might as well upgrade to a better blender to throw the scraps into.
> Not good for consumers, but most Hollywood stuff is barely fit in the first place.
> But even for a good movie, I think AI storyboarding might be more helpful than harmful.
Much like cars, businesses make what people buy. If folks bought small cars, industry would make them plentifully.
The entertainment industry puts out lots of different stories which we never hear about since they weren't popular. Thanks to easier & direct to consumer distribution via streaming, there is access to huge amounts of small and unusual content if you look for it...
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With previous productions of the hunger games and twilight, I don't think their audience cares too much about quality. Most viewers probably wouldn't notice a difference in LionsGate productions.
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ChatGPT, please generate a script for a Steve Martin-style movie, but with pickles...
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And just in case you think I'm joking, here's the start of what ChatGPT wrote. Think I'm ready for the big time now!
Title: Pickles on the Loose!
Genre: Comedy, Adventure
Tagline: “In a world of chaos, one jar of pickles holds the secret to happiness and a whole lot of trouble.”
INT. A COZY SUBURBAN KITCHEN – DAY
We see the polished floors, a spotless counter, and an organized pantry. The home belongs to LARRY DILL, an affable yet slightly neurotic middle-aged man (played by Steve Martin) who t
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> We see ...
Well that's going to trigger the shit out of some wannabe screenwriting gurus.