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Hasbro CEO Claims All His Friends Use AI For D&D, Signal To Embrace It

(Thursday September 12, 2024 @11:30PM (BeauHD) from the communication-contradictions dept.)


Hasbro CEO Chris Cocks [1]revealed at a Goldman Sachs conference that the company has [2]been using AI in game development , including for "Dungeons & Dragons" and "Magic: The Gathering," and plans to integrate AI further into gameplay, despite [3]previously banning AI-generated content . "Inside of development, we've already been using AI," Cocks said. "It's mostly machine-learning-based AI or proprietary AI as opposed to a ChatGPT approach. We will deploy it significantly and liberally internally as both a knowledge worker aid and as a development aid." Futurism reports:

> While the logistical aspects of the technology seem fairly par for the course in the world of out-of-touch CEOs over-relying on it, Cocks then suggested that it will become a part of D&D gameplay. "I'm probably more excited though about the playful elements of AI," he said. "I play with probably 30 or 40 people regularly. There's not a single person who doesn't use AI somehow for either campaign development or character development or story ideas. That's a clear signal that we need to be embracing it."

>

> After paying lip service to using AI "responsibly" and "paying creators for their work," Cocks then doubled down on his point. "The themes around using AI to enable user-generated content, using AI to streamline new player introduction, using AI for emergent storytelling -- I think you're going to see that not just our hardcore brands like D&D but also multiple of our brands," the Hasbro CEO said.

Further reading: [4]Magic: The Gathering Community Fears Generative AI Will Replace Talented Artists



[1] https://event.webcasts.com/viewer/event.jsp?ei=1682928&tp_key=55e016a583

[2] https://futurism.com/hasbro-ceo-ai-dungeons-dragons

[3] https://games.slashdot.org/story/23/08/06/197228/ai-generated-art-banned-from-future-dungeons-dragons-books-after-fan-uproar

[4] https://games.slashdot.org/story/24/08/15/0154257/magic-the-gathering-community-fears-generative-ai-will-replace-talented-artists



As a shareholder (Score:1)

by Anonymous Coward

I do not care about his personal anecdotes. I want to know how much they can reduce headcount by.

Re: (Score:2)

by zeiche ( 81782 )

is it possible to use the existing headcount to make a better quality product that could possibly increase sales and make the brand more valuable? or is your sole focus on reducing head count? if so, why?

It is a Toy (Score:3)

by bartle ( 447377 )

I mean, AI is toy, so it makes sense for a toy company to embrace it.

I would certainly prefer for an AI hallucinate an encounter in a dwarven tavern over when giving medical advice.

No wonder the 2024 rules are so blah (Score:1)

by Botched ( 1314867 )

2024 rules, just enough changes to screw up existing characters, and nothing interesting or creative. Yup, sounds like AI generated crap.

Re: (Score:2)

by sg_oneill ( 159032 )

Right. 5th edition was fine. Its where it needs to be, its streamlined and easy for newbies to pick up (goddam 2nd edition did my head in as a teenager trying RP for the first tie) , it doesnt need to be "fixed" by AI.

People love D&D for its human touches and hand crafted nature. By all mean put out expanded monster manuals and new adventures, created by *humans*, but leave the existing stuff as is. And

Higher profit margins... (Score:2)

by Marful ( 861873 )

All the Hasbro CEO cares about is higher profit margins. He gets a lot of pushback against AI from the WotC crew who refuse to allow any of it in D&D or MTG.

Ironically, they're being ripped off by AI (Score:3)

by ShadowRangerRIT ( 1301549 )

My very first test of any of the modern LLMs was asking Bing's Copilot to write me a D&D adventure, just to see what it came up with. What it came up with was a summary of the Light of Xaryxis, the published adventure from the 5E Spelljammer Box Set. No creativity at all, it just regurgitated an outline of the exact adventure that had been published a year or so ago. Not exactly a great source of ideas if it mostly just paraphrases stuff you already wrote.

Re: (Score:2)

by evanh ( 627108 )

Which is exactly why a CEO would be excited. He gets to be the one doing the ripping and he can brag about it.

Re: (Score:2)

by PsychoSlashDot ( 207849 )

> My very first test of any of the modern LLMs was asking Bing's Copilot to write me a D&D adventure, just to see what it came up with. What it came up with was a summary of the Light of Xaryxis, the published adventure from the 5E Spelljammer Box Set. No creativity at all, it just regurgitated an outline of the exact adventure that had been published a year or so ago. Not exactly a great source of ideas if it mostly just paraphrases stuff you already wrote.

I thought about this for a bit after my emotional instinct to throw up in my mouth a little bit died down.

There might be a good use for LLM in RPG development. Throw your rulebooks at it. Then ask it to explain or summarize things. "Can someone with invisibility push a shelf onto an enemy without breaking the spell?" Or "if my character is on fire and gets attacked with cone of ice does it extinguish the fire?" "Explain dispel magic to me."

Basically, see if your rules are clear enough that a traine

Re: (Score:2)

by sg_oneill ( 159032 )

Right, I dont have a problem with hobbyist uses of AI, or even artists using it to create little concept arts to test out ideas before putting brush to canvas. Thats all good and fine.

I just resent the idea of this stuff being used to put people out of work. I've known some fine artists and musicians. The best ones, often its *all* they are good at and would be utterly useless in other jobs. God knows we dont need more graphic designers becoming javascript devs. Look at the mess we are in already. :/

(And ke

Reduced headcount (Score:2)

by Digital Avatar ( 752673 )

So they want us to pay money for something they used to reduce headcount? How about we just use those same tools ourselves and reduce their headcount to zero? Sounds fair to me.

Soon you won't even have to play it yourself (Score:2)

by Required Snark ( 1702878 )

Just log in, type in some text to the AI/LLM (or use the convenient GUI) and switch over to the deepfake porn stream. That, along with home delivery of pizza, beer and dope means you can live a perfect consumer life, just like the CEOs of big companies want you to do. All your troubles will vanish, as long as you pay the bills and don't keel over from a heart attack. You will fulfill Chris Cocks wildest dream as you rot in peace.

cliche content just repeated (Score:2)

by will4 ( 7250692 )

D&D will lose quality when AI is used.

I'm more interested in how formula TV Shows, like lego Ninjago, Chima, Kingdoms will 'rewrite' the same stories over and over for each new series. Kids won't notice.

Anyone can chime in if Marvel or other commercial serial entertainment are using AI for comic books?

Well, that certainly did it! (Score:2)

by SodaStream ( 6820788 )

Magic has been a hobby of mine for decades. I love the game, I like playing it with friends, and treat it like an occasional beer night. But if they're going to start blasting it with AI, then they've killed the charm.

My spark went out. Just like that.

Yes, I've now got this nice little apartment in New York, one of those
L-shaped ones. Unfortunately, it's a lower case l.
-- Rita Rudner