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  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Time to end the 'uncontrolled experiment' of social media on kids, scientists say

(2026/03/19)


There is enough evidence going back far enough that it's reasonable to conclude social media platforms are responsible for population-level mental health harms.

Social psychologists and social media analysts Jonathan Haidt and Zachary Rausch from New York University's Stern School of Business drew that conclusion in [1]chapter three of the UN, Oxford University, and Gallup 2026 World Happiness Report.

The pair didn't do their own research for their WHR contribution, mind you. Their report is instead a metastudy of prior research into the mental health effects of social media on adolescents, defined in their paper as those between age 10 and 19. They reviewed comments from kids, parents, teachers, and clinicians. They also perused public documents from social media companies and academic studies.

[2]

"The preponderance of the evidence points to this conclusion: social media is not safe for adolescents," the pair decided.

[3]

[4]

Haidt and Rausch pull on data from a variety of studies to show that, when asked, young people say social media is harmful and they regret their level of engagement with it, while Gen Z kids in particular describe the levels of harms they're exposed to on social media as "high." Parents, on the other hand, largely fear social media and feel it's going to harm their children, and those harms may be validated by educators who believe the same.

The evidence from social media firms that proves they know their products are harmful, meanwhile, is plentiful.

[5]

The pair cite internal reports from Meta showiing it knew Facebook and Instagram were harmful to kids' mental health but allegedly [6]buried the reports , quotations from TikTok executives and internal docs presented in court, as well as similar documentation from Snap.

As for academic studies, Haidt and Rausch say that academic reports back up anecdotal data from kids, parents, and teachers in suggesting real links between social media and mental health problems.

Cross-sectional studies indicate heavy users are at elevated risk for depression, they note, while longitudinal studies indicate that social media use when young predicts depressive symptoms later. Just as well, the pair said, experiments that reduce social media time for adolescents generally find that they report being happier.

[7]

All of that evidence, the pair said, suggests on preponderance that social media is harmful to adolescents. As for proving social media's harms reach the population level - well, that requires a bit more extrapolation.

To get there, Haidt and Rausch mostly estimate harm levels based on study results and population totals.

The pair assume that there are around 39 million adolescents in the US based on 2023 population demographics, and from there, reach the conclusion that the numbers from the studies they cite elsewhere in their writeup are indicative of the entire US population.

[8]US schools sue Meta, Google and friends over 'youth mental health crisis'

[9]Social media may harm kids. US Surgeon General says so

[10]Meta knows how bad its sites are for kids, say lawyers

[11]'I'm sorry for everything...' Facebook's Zuck apologizes to families at Senate hearing

Based on that, they assume that some four million adolescents are experiencing social media addiction issues, while 5.7 million adolescents receive unwanted sexual advances in a given week.

Even if that is a bit of an odd way to frame the argument, the pair said the point they're trying to make is valid.

"Our point is that the direct harms from social media are not just occasional events or freak accidents that are happening to a few hundred adolescents each year," they said.

Addressing this issue, the pair argue, requires more countries to go Australia's route and [12]ban kids from social media entirely until their young brains are mature enough to handle it, regulating the use of the platforms like tobacco and alcohol.

"Countries around the world ran a giant uncontrolled experiment on their own children in the 2010s by giving them smartphones and social media accounts," the pair charge. "The available evidence suggests that the experiment has harmed them. It is time to call it off." ®

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[1] https://www.worldhappiness.report/ed/2026/social-media-is-harming-adolescents-at-a-scale-large-enough-to-cause-changes-at-the-population-level/

[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2abyAEolDPRY-MbzqZTSYjwAAAcU&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44abyAEolDPRY-MbzqZTSYjwAAAcU&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33abyAEolDPRY-MbzqZTSYjwAAAcU&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44abyAEolDPRY-MbzqZTSYjwAAAcU&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[6] https://www.theregister.com/2025/11/24/meta_sites_kids/

[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33abyAEolDPRY-MbzqZTSYjwAAAcU&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[8] https://www.theregister.com/2023/01/10/schools_sue_meta_google/

[9] https://www.theregister.com/2023/05/23/us_surgeon_general_report_warns/

[10] https://www.theregister.com/2025/11/24/meta_sites_kids/

[11] https://www.theregister.com/2024/01/31/senate_social_media_zuckerberg/

[12] https://www.theregister.com/2025/12/09/australian_social_media_ban/

[13] https://whitepapers.theregister.com/



Aaiieeee

I'm nearly 40 and a significant number of my peers' anecdoes are based on what they have seen on social media. Not only that, but everyone has seen the same stuff so the anecdote misses because I already saw the reel/post/whatever ...

The adults are fucked* so I cannot imagine what the teens are going through but it must be harrowing.

*Social media to self soothe, while driving, while waiting, while eating, to fall asleep to, to wake to, to socialise on, to expore on, to learn with, to laugh along to...

Anonymous Coward

I'm glad I'm old enough to have missed out on social media.

On kids?

Anonymous Coward

How about the boomers who pickled their brains on Facebook conspiracies and grievances, then elected Trump?

Re: On kids?

Yet Another Anonymous coward

That's ok - the 18 year old kids they are sending to be "boots on the ground" won't have learned about bone spurs online

Why stop at kids?

Neil Maybin

Do Social Media’s harms suddenly disappear when children reach 16? I sense an attempt here to grasp at a solution just to demonstrate that something is being done, rather than a meaningful programme to address a crucial problem that impacts all ages.

Re: Why stop at kids?

Red Ted

Do Social Media’s harms suddenly disappear when children reach 16?

Obviously not, but it's often the point in society and the law when you start being a grown-up (it's the UK's age of consent, for example) and so if you are going to set a limit, it's as good as any.

Re: Why stop at kids?

retiredFool

I think this. I have a dog and am a good dad to it. He gets a walk every day, usually 2. He is a hound so needs the mental gymnastics of smelling everything. Amazing how he can linger over a single branch near the ground for a minute sniffing for something that brushed against it. Back on topic, when we walk on sidewalks nearly every adult is either glued to their phone screen or listening to something and not present. Why do people go for a walk if they are not going to bother taking in the world around them? The worst are fellow dog owners that are NOT paying attention to their surroundings. The dog could be run over for all they know as it strays into the street. Or even worse, they have an aggressive dog and are ignorant of other dogs that their dog wants to go after.

The algorithms are

Boris the Cockroach

fairly simple

Did the user click on this? if so, offer them more of the same.

Did the user comment? offer them 10 of the same

Did the user stare at the video for more than 5 seconds? offer them videos lasting 20 secs of the same.

Now ramp up the extremism in order to keep them clicking.

Only real way to shutdown social media is to make advertisers aware of what their ads are being posted among so they pull the ads

Better by far you should forget and smile than that you should remember
and be sad.
-- Christina Rossetti