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Starlink was offered for free to those hit by Hurricane Helene. It is not actually free

(2024/10/08)


Updated The free Starlink service Elon Musk and SpaceX so graciously promised for communities devastated by Hurricane Helene in the US is not actually entirely free, according to those living in the aftermath - and the satellite operator's own signup page.

There is a significant caveat: You are still expected to foot the bill for the hardware.

Starlink's Twitter account [1]declared last week, in a post with tens of millions of views, that "Starlink is now free for 30 days." The world's richest man, with a net worth of approximately $260 billion, followed up by [2]saying , in quite the PR coup, that all Starlink terminals would now work automatically "without [the] need for payment in the areas affected by Hurricane Helene."

[3]

But try to sign up for the ostensibly "free" service in an area Starlink has designated as a Helene disaster zone, and surprise: You still have to pay for the terminal (normally $350, but [4]reportedly discounted to $299 for disaster relief, though that's not reflected in Starlink's signup page), plus shipping and tax, bringing the grand total to just shy of $400.

[5]

[6]

You can see for yourself in the video below; putting in the address of city hall in Boone, North Carolina, one of the areas wrecked by the [7]lethal super storm , shows folks recovering from the [8]disaster are still expected to pay hundreds for that that free, month-long Starlink service. Though better than nothing at all, it is not quite the humanitarian aid it was promoted and heralded as.

[9]Youtube Video

[10]

Read further into the details on Starlink's [11]help page for Hurricane Helene, and one might think it's a ploy to bag new customers in far-flung places.

According to the Starlink Helene page, new customers who qualify for free access will be automatically moved to a paid $120-a-month residential subscription tied to the location the terminal was set up for after 30 days.

Existing customers who already have a dish and want to have their fees waived as a result of the disaster, meanwhile, have to create a support ticket that Starlink will evaluate for a waiver later. Not quite as clear cut as Musk's promise that all terminals in affected areas will get service "without the need for payment."

[12]

In [13]the words of Boone resident Kinney Baughman, the offer appears more "a crafty, bait and switch ... meant to take advantage of people instead of helping them."

The Register interviewed [14]Baughman – a philosophy professor and IT pro, whose power had just been restored in the wake of Helene – about what he's seen on the ground from SpaceX's Starlink. Spoiler alert: He's not impressed.

Baughman told us that after Musk made the free service offer, the North Carolinian started getting calls from friends asking whether it was worth signing up, and he said, yes, it is – in limited cases.

"There may be isolated scenarios when what [Musk] is offering will be a service," Baughman said. "But we're talking about cases where someone's way up a [15]holler , doesn't have access to cell service, and where the flooding has broken their fiber. You're looking at months before you get service. In that case you might want to think about [Starlink]."

But that's an isolated case, Baughman noted. By the time Starlink arrives for others, general internet service may already be working, and thus someone is roped into paying for a satellite service they don't actually need.

"If UPS can drive a truck to your house [to deliver the Starlink receiver], you're not in that bad of shape," Baughman told us, so if you can get that terminal, you might not really need it by the time it gets there in Starlink's 2-3 week delivery window.

And that's not even including the need to power the thing.

"Assuming someone can get over the one or two, if not more, bridges that are down and physically get their hands on the device, you still need electricity to run the thing," Baughman noted. "Thousands of people are out of power still and hundreds if not thousands of those don't have a generator."

"He's pitching it to a broad audience that, hey, I'll give you free internet," Baughman concluded of Musk's offer. But it's not free at all, he said, making it nothing but "a play on the desperation" of North Carolinians still trying to recover, and a PR drive over little.

"When someone comes along and says I'm going to give you free internet, people start going nuts," Baughman said. "Starlink is pulling on the heart strings of people overwhelmed by disaster."

Fine print, and reality, get in the way

It's also tricky to sign up for a broadband internet service with no internet. And if you can get enough cellular signal to sign up now, you might wonder why you would wait weeks to be pulled into a paid-for satellite service.

Register editor Nicole Hemsoth Prickett took the "free" service for a spin on a wrecked, closed section of the Blue Ridge Parkway deep in Helene damage territory, clicked on the $0 offer, and ended up with a cart totaling nearly $400.

"Like everyone else using what little phone battery was left, I navigated with SOS bars and no connectivity to starlink.com/activate only to see that it wasn't actually free," she said. "I could connect to an active webpage in the middle of nowhere, which really says hey, data connectivity could actually be working again, but not for you with Starlink unless you pony up. It was insult to injury for many here who thought Free Internet Space Magic was real."

[16]US lawmakers dig into FCC's $900M Starlink snub in wake of Hurricane Helene

[17]Starlink's new satellites emit 30x more radio interference than before, drowning cosmic signals

[18]Elon Musk's assassination 'joke' bombs, internet calls for his deportation

[19]Starlink-branded hardware reportedly found amid wreckage of downed Russian drone

Musk [20]said Starlink terminals were being deployed in public buildings, such as city halls, fire departments, and the like, and there's [21]evidence terminals have been deployed in those locations.

That said, "there are a lot of people who still can't get [to those places]," Baughman told us.

Musk seemed to acknowledge the shortcomings in his earlier plan to ship Starlink terminals directly to some locations, [22]telling conservative pundit Tucker Carlson that, when Starlink first wanted to distribute dishes in North Carolina, it wasn't allowed to land any of its helicopters to deliver the hardware because of temporary rules in place requiring any aircraft landing in the disaster area to know who it was meeting with.

"It's obviously impossible for people without internet communications to let us know who they are because they don't have the internet," Musk said, while giving [23]credit to US transportation secretary Pete Buttigieg for fixing the situation, and presumably allowing Musk's helicopters in, after a phone conversation.

"No one is shutting down the airspace and FAA doesn't block legitimate rescue and recovery flights," Buttigieg said on X. "If you're encountering a problem give me a call."

The White House has described its efforts to help those affected by the hurricane [24]here .

Sales drive

Interestingly enough, as Baughman pointed out, the Helene Starlink offer seems pretty close to [25]the 30-day trial the SpaceX subsidiary offers new residential customers. But there are differences. That 30-day trial offer allows users to return the hardware for a full refund after that period. The $120 service charge for the trial is not returned. The marketing around that has [26]led some [27]to believe , wrongly, it's 30 days of free service with the option to back out entirely, fully refunded, if unhappy with the connectivity.

The Helene offer, meanwhile, is 30 days of free service, provided one already has a dish or is willing to buy it knowing they'll be moved to a paid-for plan straight after.

"[Musk is] just building a customer base," Baughman concluded.

We note SpaceX is also [28]working with the FCC to get its [29]direct-to-cellular satellite service available to those in North Carolina, though it's not yet known whether the service will be practically usable for anything beyond getting emergency push alerts.

"The satellites have already been enabled and started broadcasting emergency alerts to cellphones on all networks in North Carolina," SpaceX [30]said on X. "In addition, we may test basic texting (SMS) capabilities for most cell phones on the T-Mobile network in North Carolina."

However, "SpaceX's direct-to-cell constellation has not been fully deployed, so all services will be delivered on a best-effort basis," the aerospace giant added.

We've reached out to SpaceX and Musk to get their sides of the story, and we haven't heard back from either despite numerous emails.

"If [Musk] was really interested in helping us up here he'd be giving the devices, letting folks use them for 30 days, collecting them, and sending them to Florida," Baughman said, referring to [31]Hurricane Milton , currently gathering its strength in the Gulf of Mexico and [32]predicted to be one of the most devastating storms to ever hit the state of Florida.

Floridians, take notice: Beware geeks bearing gifts in the coming days. ®

Updated to add at 1830 UTC

It appears since we published this article, the Starlink [33]help page for Helene communities has been updated with the following caveat:

Please note: A Starlink kit is required to access this free service. If you do not already have a Starlink kit, you will need to purchase one from starlink.com/residential or an authorized retailer such as Best Buy or Home Depot.

Yesterday, that notice was not on that page, as [34]captured by the Internet Archive. We've also clarified in our coverage the terms of the residential trial offer. We're happy to help.

Get our [35]Tech Resources



[1] https://x.com/Starlink/status/1841503492445176151

[2] https://x.com/elonmusk/status/1841532500054532526

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/networks&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZwWrgReb0I4Tip_FruDGYQAAABg&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[4] https://www.satelliteinternet.com/resources/free-starlink-hurricane-helene-relief/

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/networks&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZwWrgReb0I4Tip_FruDGYQAAABg&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/networks&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZwWrgReb0I4Tip_FruDGYQAAABg&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[7] https://apnews.com/article/hurricane-helene-death-toll-asheville-north-carolina-34d1226bb31f79dfb2ff6827e40587fc

[8] https://www.theatlantic.com/photo/2024/09/photos-aftermath-hurricane-helene/680080/

[9] https://www.youtube.com/watch?v=x6GX4ea71Fs

[10] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/networks&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZwWrgReb0I4Tip_FruDGYQAAABg&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[11] https://www.starlink.com/support/article/58126733-e4d2-db62-b919-9da261a4e096

[12] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/networks&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZwWrgReb0I4Tip_FruDGYQAAABg&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[13] https://www.facebook.com/groups/1089840069811620/permalink/1097584859037141/?rdid=b3r3JvjCh8MPfHPl&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2Fp%2F9SgWav9QxWNJAYpg%2F

[14] https://www.blowingrockmuseum.org/athome/to-go-kinney

[15] https://www.wowktv.com/news/local/what-is-an-appalachian-holler/

[16] https://www.theregister.com/2024/10/08/fcc_starlink_subsidies_probe/

[17] https://www.theregister.com/2024/09/19/starlinks_spacex_satellites_radio_interference/

[18] https://www.theregister.com/2024/09/16/calls_to_deport_elon_musk/

[19] https://www.theregister.com/2024/09/27/starlink_drone_russia_ukraine/

[20] https://x.com/elonmusk/status/1840987806388179258

[21] https://www.reddit.com/r/NorthCarolina/comments/1fujctn/public_starlink_sites_ashe_and_avery_county/

[22] https://twitter.com/TuckerCarlson/status/1843375397024485778?t=395

[23] https://www.businessinsider.com/pete-buttigieg-elon-musk-hurricane-helene-call-best-thing-2024-10

[24] https://www.whitehouse.gov/briefing-room/statements-releases/2024/10/06/fact-sheet-update-biden-harris-administration-sparing-no-resource-to-support-communities-impacted-by-hurricane-helene/

[25] https://www.starlink.com/residential#:~:text=30%20DAY%20TRIAL,a%20full%20refund.

[26] https://www.reddit.com/r/Starlink/comments/1bcxczz/starlink_30_day_trial/

[27] https://www.reddit.com/r/Starlink/comments/13tnsqq/how_does_the_30_day_free_trial_work/

[28] https://x.com/SpaceX/status/1842988427777605683

[29] https://www.theregister.com/2024/01/12/starlinks_satellite_cellular/

[30] https://x.com/SpaceX/status/1842988427777605683

[31] https://www.nytimes.com/2024/10/07/weather/hurricane-milton-forecast-path.html

[32] https://weather.com/storms/hurricane/news/2024-10-08-hurricane-milton-florida-forecast-storm-surge-wind-damage-rainfall

[33] https://www.starlink.com/support/article/58126733-e4d2-db62-b919-9da261a4e096

[34] https://web.archive.org/web/20241007144121/https://www.starlink.com/support/article/58126733-e4d2-db62-b919-9da261a4e096

[35] https://whitepapers.theregister.com/



"a crafty, bait and switch ... meant to take advantage of people instead of helping them"

Dan 55

Are we honestly surprised given that full autonomy for Autopilot/FSD/FSD (Supervised)/whatever it's called this week [1]has been announced as just around the corner now for the past 10 years and customers can pay now to ensure they get a discount compared to the release price.

[1] https://en.wikipedia.org/wiki/Criticism_of_Tesla,_Inc.#FSD_Predictions

Re: "a crafty, bait and switch ... meant to take advantage of people instead of helping them"

Kevin McMurtrie

He needs a distraction after analysts have calculated that Tesla's October 10th event can only be bad news for Tesla owners. It's either new unfulfilled promises or breaking old unfulfilled promises.

Re: "a crafty, bait and switch ... meant to take advantage of people instead of helping them"

Anonymous Coward

The article is very misleading.

Starlink doesn't offer one free month with sign-ups unless you're returning the hardware.

Re: "a crafty, bait and switch ... meant to take advantage of people instead of helping them"

Dan 55

The article does make that clear.

Re: "a crafty, bait and switch ... meant to take advantage of people instead of helping them"

awomanmanhasaname

Make what clear exactly?

Trials and tribulations

diodesign

The residential trial section explains the differences.

C.

Re: Trials and tribulations

awomanmanhasaname

I have a headache from this.

The 30 day offer you're getting here isn't the 30 day offer other people get elsewhere

Headaches

diodesign

Because you're trying to find holes in the piece but it's pretty simple. Starlink boasted it was offering free service in the area. Everyone got excited. It was a PR coup. That was nice of SpaceX.

When people on the ground, struggling to recover from the storm, looked at the offer in hope of using it, though, they found they had to shell out $400 to get going with it.

And then they got mad, and then they told us, and then we told you.

C.

Re: Headaches

awomanmanhasaname

Only people who heard it l filtered through someone else would have thought otherwise. The offer I saw was very clear about service only.

It's like being surprised your free service offer from a mobile provider doesn't come with a free phone

Service

diodesign

So why didn't Starlink say right from the start 'dish required'. It didn't because, or so people suspect, it was a way to bag some extra subs.

C.

Re: Service

Anonymous Coward

Because of the origin of the offer. Several first responders were having issues activating hundreds of dishes and the activations were essentially waived for 30 days and extended to others.

You're making Mount Everest out of a pimple

You're making Mount Everest out of a pimple

diodesign

You're allowed to have an opinion on the news. That's fine. That doesn't make it wrong.

C.

Re: "a crafty, bait and switch ... meant to take advantage of people instead of helping them"

MachDiamond

"and customers can pay now to ensure they get a discount compared to the release price."

Similar to those that wanted a Founder Edition Roadster so paid full price in advance to get one?

you'd never know there is an election soon....

CountCadaver

One where he will do anything to help to his pal Donald and by extension making the current administration or Kamala Harris look bad

Re: you'd never know there is an election soon....

gecho

Part of what will be the biggest quid pro quo in history should Trump win cementing Musk as Trump's first oligarch.

First hit is always free.

mikus

Same as it's always been.

Anonymous Coward

and where would people be getting these retail dishes in the middle of a disaster?

Anonymous Coward

Authorized resellers of which they are many.

Household names like Walmart, Best Buy, Costco and Home Depot. etc

That's where people got the equipment before they asked SpaceX to help with their activation issues leading to this offer

30 days free service without activation

Misleading article

Anonymous Coward

Note the offers for free service only days ago?

https://x.com/Starlink/status/1841567233417576497

https://x.com/Starlink/status/1841503492445176151

Re: Misleading article

diodesign

Yes, and? Only now is Starlink sheepishly saying you need to already have a dish before you get this free service.

It's cool to offer 30 days free. Just be upfront that this applies primarily to those already with Starlink. Otherwise it's just seemingly a sly way to draw people into a subscription.

C.

Re: Misleading article

awomanmanhasaname

I'm sorry but it was there on Twitter and very clear to me from the start because people asked for this because of activation issues.

If you have a dish it will work without activation

Clear for you maybe

diodesign

We have staff in the affected area. We've been out to talk to people. We've heard a lot of disappointment from them when they found out they had to shell out $400 for the dish and then get enrolled in a $120/mo plan.

We wanted to help make that frustration public.

C.

Re: Clear for you maybe

Anonymous Coward

Oh that's fine. Just pointing out it was clear to me that it was service only because I read the offer from day0

Re: Misleading article

awomanmanhasaname

This was created for people with activation issues.

If you have a dish activation isn't required

Re: Re: Misleading article

diodesign

No, the tweets are about Starlink offering 'free' service - we're helping clarify what 'free' means. Simple as that.

C.

Fair's Fair

martinusher

If I'm up a mountain in NC with the way things are at the moment there's no way that I'm going to be able to make it to my nearest Best Buy to buy a Starlink terminal, even if it was free. People are having a lot of problems with just the basics at the moment. There are a lot of terminals around but they tend to be in peoples' RVs and the like (around here, anyway) so being able to just turn it on and use it without having a current subscription is really useful. Being able to share the link with a community -- acting as a communications hub for that community -- would be invaluable.*

Post-disaster communications can be a problem. VHF and HF radio (amateur, CB and even FRS) are useful but have limited bandwidth. (In our county emergency communications is well organized using the resources of both the county and the local radio amateurs.)

(*I'd guess that buried in the terms of service somewhere is a prohibition against sharing the terminal's bandwidth which would obviously be waived during this type of emergency.)

Re: Fair's Fair

Anonymous Coward

That's understandable. But if you can't get somewhere it's unlikely the hardwire companies can get you service either

Free service, but expensive hardware, delivered by van to a disaster zone?

Zola

About as useful as a submarine in a cave.

Re: Free service, but expensive hardware, delivered by van to a disaster zone?

ecofeco

Well played. Well played.

Re: Free service, but expensive hardware, delivered by van to a disaster zone?

awomanmanhasaname

There's people moving them on mules

Anonymous Coward

SpaceX isn't just saying now, sheepishly or otherwise that you'll need to get a dish. This is an offer meant to help people who have activation issues.

They were always clear it's service only.

If you buy a dish at retail just put it on at you'll have Internet for 30 days.

There's no need to pretend something underhanded is going on. You don't need to sign up and many of these retailers offer longer than 30 day returns.

'SpaceX isn't just saying now ... you'll need to get a dish'

diodesign

It literally now says, following this article, on the Starlink Helene page that you need a dish. It didn't before. That they had to add that caveat speaks volumes.

C.

Re: 'SpaceX isn't just saying now ... you'll need to get a dish'

awomanmanhasaname

I saw it on Twitter and it was very clear to me.

There's more than one source of truth..and sometimes they aren't in sync

Re: 'SpaceX isn't just saying now ... you'll need to get a dish'

Dan 55

So now people have to wade through Twitter replies to find the truth? Because @Starlink didn't start a new thread stating the conditions.

No, I think the website should clearly state what's on offer.

Cell phone service is down

Howard Sway

Sell phone service is up and running. Not the first time Musk has tried to profit from a disaster, although unlike the decline of Twitter he didn't cause this one.

Free, just provide credit card info

MachDiamond

I have no use for anything that's "free" for a period of time if I cancel before the trial period has expired otherwise my credit card will be billed. Since I changed cell phone service providers, I have nothing on auto-pay and plan to keep it that way. Just like taxes, once permission is given, revoking said permission will be very difficult. That sort of thing isn't unknown so the the first step in avoiding a *trap* - is knowing of its existence. Hmmm, where have I heard that before?

Don't buy a boat

MachDiamond

The better tactic is to get a friend that has a boat and work on getting invited to go out with them with bribes made from beer and pizza. In this case, find somebody that has Starlink or another sat internet service and pay them to use some when you need it (obviously, don't suck it all up watching movies on Netflix).

UK Phone Operators often provide free calls to areas affected by disasters but you need a phone

tip pc

There is a significant caveat: You are still expected to foot the bill for the hardware.

when I heard of the offer I assumed the hardware was not gratis, just 1 months sub.

UK phone operators often provide free calls to areas affected by disasters, but you need to obviously have a phone and sim with them & likely be in the UK when making the call.

I suspect phone operators in the US are offering free calls to & within affected areas too, but I don't suspect they are handing out free handsets even cheap ones.

Not sure why people would expect to get free Starlink terminals.

I do agree the process of obtaining free service seems cack handed, but perhaps publicly making the offer and then honouring it later is quicker than rolling out updates to billing systems that could take weeks.

As I understand things, there may be people who have dormant star link terminals that could be encouraged to use, share or donate via this offer of free service.

with lots of infrastructure & power down, it can take weeks or likely many months to restore 'cell' and fixed broadband when starlink could be being used now.

I fully expect journalists to hold Starlink to account on the offer, and look forward to follow up articles about how they make good on their offer or not. I'm sure there will be many who will face billing issues etc.

Q: How many WASPs does it take to change a light bulb?
A: One.