Not even LinkedIn is that keen on Microsoft's cloud: Shift to Azure abandoned
(2023/12/14)
- Reference: 1702583889
- News link: https://www.theregister.co.uk/2023/12/14/linkedin_abandons_migration_to_microsoft/
- Source link:
LinkedIn has abandoned its efforts to migrate its datacenter infrastructure to Microsoft Azure four years after announcing the planned move.
Citing sources familiar with the matter, CNBC [1]reports the effort, codenamed "Blueshift," had run up against numerous challenges in the years since Microsoft acquired the professional networking site in 2016 for $27 billion.
In a statement to The Register , LinkedIn confirmed its plans to invest in its own datacenters while using Azure services where appropriate.
[2]
"This includes our running 100 employee-facing applications on Azure, leveraging Azure FrontDoor and ongoing work to consolidate our datacenter locations that are currently spread across multiple buildings under a single roof," the spokesperson said. "Azure has been crucial to support and scale collaboration and productivity for our teams to deliver value to our members."
[3]
[4]
The decision marks a reversal of LinkedIn's plans, [5]announced in a 2019 blog post, to migrate its workloads to a public cloud. At the time Mohak Shroff, the social network's SVP of engineering, touted the move as an opportunity to better support the site's growing membership.
"With the incredible member and business growth we're seeing, we've decided to begin a multi-year migration of all LinkedIn workloads to the public cloud," he wrote. "Moving to Azure will give us access to a wide array of hardware and software innovations, and unprecedented global scale."
[6]In just one year, UK.gov's direct spend on AWS rises 76 percent
[7]Like Microsoft, Google can't stop its cloud from pouring AI all over your heads
[8]AWS accuses Microsoft of clipping customers' cloud freedoms
[9]Microsoft partners with labor unions to shape and regulate AI
Over the past few years LinkedIn has deployed some services in Azure. In early 2022, the social network [10]tapped up Azure FrontDoor, Microsoft's content delivery network, which caches commonly accessed content across a global network of edge datacenters reducing the bandwidth and access latencies required to serve users.
However, by mid-2022, CNBC reports, the cracks in LinkedIn's migration strategy were beginning to show. In a memo last summer, LinkedIn CTO Raghu Hiremagalur reportedly told employees LinkedIn was moving to a hybrid-cloud model with some services running in the cloud and others in the company's dedicated datacenters.
[11]
As it turned out, while Azure's scale may have presented a tantalizing opportunity at first blush, LinkedIn was having a hard time taking advantage of the cloud provider's software. Sources told CNBC that issues arose when LinkedIn attempted to lift and shift its existing software tools to Azure rather than refactor them to run on the cloud provider's ready made tools. ®
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[1] https://www.cnbc.com/2023/12/14/linkedin-shelved-plan-to-migrate-to-microsoft-azure-cloud.html
[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/systems&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZXuJFmW47fMNOW@9pnSIPgAAABM&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/systems&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZXuJFmW47fMNOW@9pnSIPgAAABM&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
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[5] https://engineering.linkedin.com/blog/2019/building-next-infra
[6] https://www.theregister.com/2023/12/13/aws_sees_direct_uk_government/
[7] https://www.theregister.com/2023/12/13/google_gemini_duet_ai/
[8] https://www.theregister.com/2023/12/07/aws_says_only_microsoft_has/
[9] https://www.theregister.com/2023/12/11/microsoft_union_ai_partnership/
[10] https://engineering.linkedin.com/blog/2022/accelerating-the-linkedin-experience-with-azure-front-door
[11] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/systems&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZXuJFmW47fMNOW@9pnSIPgAAABM&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[12] https://whitepapers.theregister.com/
Citing sources familiar with the matter, CNBC [1]reports the effort, codenamed "Blueshift," had run up against numerous challenges in the years since Microsoft acquired the professional networking site in 2016 for $27 billion.
In a statement to The Register , LinkedIn confirmed its plans to invest in its own datacenters while using Azure services where appropriate.
[2]
"This includes our running 100 employee-facing applications on Azure, leveraging Azure FrontDoor and ongoing work to consolidate our datacenter locations that are currently spread across multiple buildings under a single roof," the spokesperson said. "Azure has been crucial to support and scale collaboration and productivity for our teams to deliver value to our members."
[3]
[4]
The decision marks a reversal of LinkedIn's plans, [5]announced in a 2019 blog post, to migrate its workloads to a public cloud. At the time Mohak Shroff, the social network's SVP of engineering, touted the move as an opportunity to better support the site's growing membership.
"With the incredible member and business growth we're seeing, we've decided to begin a multi-year migration of all LinkedIn workloads to the public cloud," he wrote. "Moving to Azure will give us access to a wide array of hardware and software innovations, and unprecedented global scale."
[6]In just one year, UK.gov's direct spend on AWS rises 76 percent
[7]Like Microsoft, Google can't stop its cloud from pouring AI all over your heads
[8]AWS accuses Microsoft of clipping customers' cloud freedoms
[9]Microsoft partners with labor unions to shape and regulate AI
Over the past few years LinkedIn has deployed some services in Azure. In early 2022, the social network [10]tapped up Azure FrontDoor, Microsoft's content delivery network, which caches commonly accessed content across a global network of edge datacenters reducing the bandwidth and access latencies required to serve users.
However, by mid-2022, CNBC reports, the cracks in LinkedIn's migration strategy were beginning to show. In a memo last summer, LinkedIn CTO Raghu Hiremagalur reportedly told employees LinkedIn was moving to a hybrid-cloud model with some services running in the cloud and others in the company's dedicated datacenters.
[11]
As it turned out, while Azure's scale may have presented a tantalizing opportunity at first blush, LinkedIn was having a hard time taking advantage of the cloud provider's software. Sources told CNBC that issues arose when LinkedIn attempted to lift and shift its existing software tools to Azure rather than refactor them to run on the cloud provider's ready made tools. ®
Get our [12]Tech Resources
[1] https://www.cnbc.com/2023/12/14/linkedin-shelved-plan-to-migrate-to-microsoft-azure-cloud.html
[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/systems&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZXuJFmW47fMNOW@9pnSIPgAAABM&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/systems&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZXuJFmW47fMNOW@9pnSIPgAAABM&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/systems&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZXuJFmW47fMNOW@9pnSIPgAAABM&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[5] https://engineering.linkedin.com/blog/2019/building-next-infra
[6] https://www.theregister.com/2023/12/13/aws_sees_direct_uk_government/
[7] https://www.theregister.com/2023/12/13/google_gemini_duet_ai/
[8] https://www.theregister.com/2023/12/07/aws_says_only_microsoft_has/
[9] https://www.theregister.com/2023/12/11/microsoft_union_ai_partnership/
[10] https://engineering.linkedin.com/blog/2022/accelerating-the-linkedin-experience-with-azure-front-door
[11] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/systems&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZXuJFmW47fMNOW@9pnSIPgAAABM&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[12] https://whitepapers.theregister.com/
Re: Bullfinch
Paul Herber
Something serindipitous?
train_wreck
Hmm, not a great look when the cloud provider’s own services have trouble running on the cloud provider’s own cloud. The dogfooding process ended up failing the digestion phase, one could say.
Michael Hoffmann
Would have been fun if someone in that meeting had said "it would work if we went to AWS/GCP/... instead of Azure".
Fun, in a "there isn't enough popcorn for everybody else to enjoy that show" kind of way.
That said, it is a bit weird: lift'n'shit generally always works, but it's the one where you absolutely bankrupt yourself, as it's like buying a new data centre every year without depreciation. Makes you wonder what an utter shitshow the LinkedIn codebase is.
BristolBachelor
How many times did they try to move Hotmail to Exchange before giving up?
Internal budgets
MatthewSt
Saw this on a Microsoft video a while back, but MS services supposedly have to pay list price for any Azure resources that they use. No mates rates to be found. If LinkedIn already have their own infrastructure it may well be cheaper for them to stick with it!
mikus
Well if they won't let us go to AWS, we'll keep our Data Centers.
Bullfinch
I bet I know what the operation was called unofficially by anyone involved in it.