Trademark fight: Brit biz Threads has a teeny tiny problem with Meta's Threads
(2023/10/31)
- Reference: 1698778691
- News link: https://www.theregister.co.uk/2023/10/31/uk_meta_threads_trademark/
- Source link:
Meta's Threads app is facing a trademark challenge from a software biz that says it owns the rights to the name in the UK, and has given Zuck's crew 30 days to change its branding in Blighty or face an injunction.
Threads has been a trademarked software service in the UK since 2012, [1]according to Threads Software Limited (TSL), which was [2]founded in 2018 after being spun off from founder John Paul Yardley's larger [3]JPY Ltd software development firm.
TSL's Threads is a cloud-based service for businesses to centralize digital messages from different sources – like emails and phone calls – into a searchable database.
[4]
TSL's Threads is available globally, and was first marketed in the US in 2014, the British biz said. Meanwhile, Meta's Twitter-like Threads app [5]arrived in the UK in July this year.
[6]
[7]
"We want them to stop using the Threads name with immediate effect. If they do not, we will seek an injunction from the UK courts," Yardley, who serves as TSL's managing director, said in a statement.
These allegations of infringement didn't just now materialize out of thin air. Interaction between TSL and Meta began in April 2023, just a few months prior to the launch of Meta's Threads. Zuckercorp tried to buy TSL's threads.app domain for £6,000 ($7,273), Yardley told The Register , and made an additional three purchase offers that topped out at £145,000 ($176,000), but TSL declined each one.
[8]
"It was made clear to Meta's Instagram [Threads' parent inside Meta] that the domain was not for sale," TSL said.
Meta's Threads later [9]launched on July 5 , and on July 7 TSL's Facebook page was removed for what we're told were allegations of community standards violations. The British software shop alleges it hadn't received a single warning of any violations since creating a Facebook page in 2021.
According to Yardley, there hasn't been any communication between TSL and Meta aside from the domain purchase requests, and the social networking biz has yet to respond to TSL's letter, we're told. We asked Meta if it plans to respond to the injunction threat, but didn't hear back at time of publication.
Watch out for that sling, Mark
As a service dealing with digital messaging, it's understandable that there could be some trademark confusion, TSL [10]noted , and the lawyers seem to agree.
In an email to The Register, Yardley told us that his patent and trademark lawyers at Venner Shipley advised the company to speak to a barrister specializing in trademark law, which TSL did.
[11]
"It took us four months to get the necessary legal advice to establish that our case for an injunction was winnable," Yardley told us.
[12]Oh, great. Yet another tech billionaire thinks he can get microblogging right
[13]Meta's data-hungry Threads skips over EU but lands in Britain
[14]X Social Media sues Twitter 2.0 over alphabet soup branding
[15]Norway wants Facebook behavioral advertising banned across Europe
This isn't the first time Meta's Threads has drawn the ire of competitors, for example Elon Musk and his Twitter successor, X. Musk [16]challenged Zuckerberg to a cage match over claims the Zuckerbot purloined ex-X employees and used them to build a social media clone.
The fight, which Musk's mom [17]objected to, [18]never ended up happening , and since then Musk's social media firm has threatened to sue Meta for stealing trade secrets. Like the cage fight, [19]the lawsuit hasn't materialized either.
Unlike the billionaire vs billionaire showdown between Musk and Zuck, TSL is considerably smaller. Its Threads product is being used by nearly 1,000 organizations worldwide. But with the proliferation of disparate digital messaging systems, and the need to catalog countless missives, TSL's Threads is growing at a rate of 200 percent annually, the company said.
"Taking on a $150 billion company is not an easy decision for us to make," Yardley said. Nonetheless, "our business now faces a serious threat from one of the largest technology companies in the world.
"We recognize that this is a classic 'David and Goliath' battle with Meta. And whilst they may think they can use whatever name they want, that does not give them the right to use the Threads brand name." ®
Get our [20]Tech Resources
[1] https://www.businesswire.com/news/home/20231030082004/en/Threads-Software-Limited-Gives-Meta%E2%80%99s-Instagram-30-Days-to-Desist-from-Using-the-Service-Name-Threads
[2] https://find-and-update.company-information.service.gov.uk/company/11201996
[3] https://find-and-update.company-information.service.gov.uk/company/02638305
[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[5] https://www.theregister.com/2023/07/05/threads_comes_to_uk/
[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[8] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[9] https://www.theregister.com/2023/07/06/twitter_threatens_to_sue_meta/
[10] https://threads.cloud/press-release-threads-software-limited-gives-metas-instagram-30-days-to-desist-from-using-the-service-name-threads/
[11] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[12] https://www.theregister.com/2023/07/05/instagram_threads_debuts_twitter_competition/
[13] https://www.theregister.com/2023/07/05/threads_comes_to_uk/
[14] https://www.theregister.com/2023/10/03/x_sues_x/
[15] https://www.theregister.com/2023/09/29/norway_facebook_behavioral_ads/
[16] https://www.theregister.com/2023/06/22/mark_zuckerberg_vs_elon_musk/
[17] https://twitter.com/mayemusk/status/1671998408771379201?lang=en
[18] https://www.theregister.com/2023/08/14/zuck_elon_cage_fight/
[19] https://www.theregister.com/2023/07/06/twitter_threatens_to_sue_meta/
[20] https://whitepapers.theregister.com/
Threads has been a trademarked software service in the UK since 2012, [1]according to Threads Software Limited (TSL), which was [2]founded in 2018 after being spun off from founder John Paul Yardley's larger [3]JPY Ltd software development firm.
TSL's Threads is a cloud-based service for businesses to centralize digital messages from different sources – like emails and phone calls – into a searchable database.
[4]
TSL's Threads is available globally, and was first marketed in the US in 2014, the British biz said. Meanwhile, Meta's Twitter-like Threads app [5]arrived in the UK in July this year.
[6]
[7]
"We want them to stop using the Threads name with immediate effect. If they do not, we will seek an injunction from the UK courts," Yardley, who serves as TSL's managing director, said in a statement.
These allegations of infringement didn't just now materialize out of thin air. Interaction between TSL and Meta began in April 2023, just a few months prior to the launch of Meta's Threads. Zuckercorp tried to buy TSL's threads.app domain for £6,000 ($7,273), Yardley told The Register , and made an additional three purchase offers that topped out at £145,000 ($176,000), but TSL declined each one.
[8]
"It was made clear to Meta's Instagram [Threads' parent inside Meta] that the domain was not for sale," TSL said.
Meta's Threads later [9]launched on July 5 , and on July 7 TSL's Facebook page was removed for what we're told were allegations of community standards violations. The British software shop alleges it hadn't received a single warning of any violations since creating a Facebook page in 2021.
According to Yardley, there hasn't been any communication between TSL and Meta aside from the domain purchase requests, and the social networking biz has yet to respond to TSL's letter, we're told. We asked Meta if it plans to respond to the injunction threat, but didn't hear back at time of publication.
Watch out for that sling, Mark
As a service dealing with digital messaging, it's understandable that there could be some trademark confusion, TSL [10]noted , and the lawyers seem to agree.
In an email to The Register, Yardley told us that his patent and trademark lawyers at Venner Shipley advised the company to speak to a barrister specializing in trademark law, which TSL did.
[11]
"It took us four months to get the necessary legal advice to establish that our case for an injunction was winnable," Yardley told us.
[12]Oh, great. Yet another tech billionaire thinks he can get microblogging right
[13]Meta's data-hungry Threads skips over EU but lands in Britain
[14]X Social Media sues Twitter 2.0 over alphabet soup branding
[15]Norway wants Facebook behavioral advertising banned across Europe
This isn't the first time Meta's Threads has drawn the ire of competitors, for example Elon Musk and his Twitter successor, X. Musk [16]challenged Zuckerberg to a cage match over claims the Zuckerbot purloined ex-X employees and used them to build a social media clone.
The fight, which Musk's mom [17]objected to, [18]never ended up happening , and since then Musk's social media firm has threatened to sue Meta for stealing trade secrets. Like the cage fight, [19]the lawsuit hasn't materialized either.
Unlike the billionaire vs billionaire showdown between Musk and Zuck, TSL is considerably smaller. Its Threads product is being used by nearly 1,000 organizations worldwide. But with the proliferation of disparate digital messaging systems, and the need to catalog countless missives, TSL's Threads is growing at a rate of 200 percent annually, the company said.
"Taking on a $150 billion company is not an easy decision for us to make," Yardley said. Nonetheless, "our business now faces a serious threat from one of the largest technology companies in the world.
"We recognize that this is a classic 'David and Goliath' battle with Meta. And whilst they may think they can use whatever name they want, that does not give them the right to use the Threads brand name." ®
Get our [20]Tech Resources
[1] https://www.businesswire.com/news/home/20231030082004/en/Threads-Software-Limited-Gives-Meta%E2%80%99s-Instagram-30-Days-to-Desist-from-Using-the-Service-Name-Threads
[2] https://find-and-update.company-information.service.gov.uk/company/11201996
[3] https://find-and-update.company-information.service.gov.uk/company/02638305
[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[5] https://www.theregister.com/2023/07/05/threads_comes_to_uk/
[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[8] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[9] https://www.theregister.com/2023/07/06/twitter_threatens_to_sue_meta/
[10] https://threads.cloud/press-release-threads-software-limited-gives-metas-instagram-30-days-to-desist-from-using-the-service-name-threads/
[11] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZUGHE@jkqqBCo6XHvICEdAAAAMc&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[12] https://www.theregister.com/2023/07/05/instagram_threads_debuts_twitter_competition/
[13] https://www.theregister.com/2023/07/05/threads_comes_to_uk/
[14] https://www.theregister.com/2023/10/03/x_sues_x/
[15] https://www.theregister.com/2023/09/29/norway_facebook_behavioral_ads/
[16] https://www.theregister.com/2023/06/22/mark_zuckerberg_vs_elon_musk/
[17] https://twitter.com/mayemusk/status/1671998408771379201?lang=en
[18] https://www.theregister.com/2023/08/14/zuck_elon_cage_fight/
[19] https://www.theregister.com/2023/07/06/twitter_threatens_to_sue_meta/
[20] https://whitepapers.theregister.com/
Re: Threads
F. Frederick Skitty
I actually rewatched that film last week (we were first shown it at school, which resulted in complaints from the parents of some of my classmates). It seems sadly too relevant again, what with that swivel eyed loon in charge of Russia.
Brewster's Angle Grinder
Good luck, you'll need it!
John Brown (no body)
Remember Microsoft SkyDrive? They renamed to OneDrive after Sky Television/Sky Internet kicked up a fuss. Sky, as part of the Murdoch empire was big, but still nowhere near as big as MS. Not that either of them deserve any love, but someone had to win in that case.
Yet Another Anonymous coward
Ironically OneDrive is a far better name than SkyDrive - which sounds like an in-flight golf magazine
mark l 2
I didn't even know that Metas Threads app had even launched in the UK, I thought it was only available in the US due to it not being GDPR compatible? Show how much attention people paid to their UK launch as I don't remember El Reg covering it on here or on any other big news sites
If i were Threads UK id have said to Meta give us £100M and you can buy our entire company domain name, trademark and all or else see you in court.
Threads
Couldn't Facebook also be confused with the 1984 movie in which Sheffield is radically urban redeveloped by a nuclear attack ?
Of course one was a disaster in which people are subjected to the most terrifying ordeal, and the other happened in Sheffield.