IDC: AI is a solution for a PC industry with a sales problem
(2023/10/10)
- Reference: 1696929313
- News link: https://www.theregister.co.uk/2023/10/10/idc_pc_shipments_sink_q3_2023_ai_to_rescue/
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Business interest in AI PCs is fizzing, at least according to IDC, even though the analyst admits “use cases have yet to be fully articulated.”
Intel slaps forehead, says I got it: AI PCs. Sell them AI PCs [1]READ MORE
Such is the hype around generative AI since ChatGPT was made publicly available that big [2]software and [3]hardware brands are looking to shoe horn the tech into every nook and cranny.
Just last week HP boss Enrique Lores and Lenovo exec Luca Rossi joined in by confirming both companies are working on a range of [4]AI PCs for general availability between July next year and early 2025. Neither went into fine technical detail on what those machines will have inside because they aren’t close to release.
IDC research veep for Devices & Displays, Linn Huang, didn’t pour any cold water on the hype this week when he [5]said : “Generative AI could be a watershed moment for the PC industry.”
“While uses cases have yet to be fully articulated, interest in the category is already strong. AI PCs promise organizations the ability to personalize the user experience at a deeper level all while being able to preserve data privacy and sovereignty.”
[6]
That’s quite a billing. HP and Lenovo certainly seem to think there’s margin potential. Huang agreed. “As more of these devices launch next year, we expect a significant boost to overall selling prices.”
[7]Lenovo to offer Android PCs, starting with an all-in-one that can pack a Core i9
[8]Google promises eternity of updates for Chromebooks – that's a decade for everyone else
[9]European Commission hits Intel with new fine over antitrust findings
[10]Desktop AI isn't happening, says AMD, and might not for quite a while
[11]Lenovo PC boss: 4 in 5 of our devices will be repairable by 2025
After nine straight quarters of declining shipments, PC makers are waiting for something positive. The best they got in calendar Q3 was a year-on-year drop of 7.6 percent to 68.2 million units, IDC stats indicate.
HP was the only top five player to grow, up more than 6 percent to 13.5 million PC shipments. Apple performed the worst, down more than 23 percent to 7.2 million Macs, largely because it did so well a year ago, which made for a tough comparison period. Dell slipped 14.3 percent to 10.3 million, which given the mix of its portfolio, signals leaner demand from businesses.
[12]
IDC says the PC industry will “experience more pain” before things pick up, but it is pinning forecasts on a [13]Windows 11 migration , a more general refresh cycle for devices bought early in the pandemic, and of course the aforementioned generative AI component.
According to Gartner, the PC market shrank 9 percent in Q3 to 64.2 million units. Mikako Kitagawa, director analyst, said: ”There is evidence that the PC market’s decline has finally bottomed out.”
[14]
She added: “Seasonal demand from the education market boosted shipments in the third quarter, although enterprise PC demand remained weak, offsetting some growth."
She said PC inventories in the supply chain are on track to be in the normal range – four to six weeks – by the end of the year “as long as holiday sales do not collapse.” ®
Get our [15]Tech Resources
[1] https://www.theregister.com/2023/09/19/intel_pcs_nvidia/
[2] https://www.theregister.com/2023/10/04/microsoft_openai_bing_dalle3/
[3] https://www.theregister.com/2023/10/04/dell_expands_genai_offerings/
[4] https://forums.theregister.com/forum/all/2023/10/05/ai_pc_canalys_forum/
[5] https://www.idc.com/getdoc.jsp?containerId=prUS51295423
[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZSUgwa01oI2j3EisgoReOQAAABE&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[7] https://www.theregister.com/2023/10/06/lenovo_esper_android_pcs/
[8] https://www.theregister.com/2023/09/14/google_chromebook_10_years_updates/
[9] https://www.theregister.com/2023/09/22/european_commission_hits_intel_with/
[10] https://www.theregister.com/2023/09/19/amd_desktop_ai_futures/
[11] https://www.theregister.com/2023/10/05/lenovo_pc_boss_4_in/
[12] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZSUgwa01oI2j3EisgoReOQAAABE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[13] https://www.theregister.com/2023/10/05/win_11_penetration_still_low/
[14] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZSUgwa01oI2j3EisgoReOQAAABE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[15] https://whitepapers.theregister.com/
Intel slaps forehead, says I got it: AI PCs. Sell them AI PCs [1]READ MORE
Such is the hype around generative AI since ChatGPT was made publicly available that big [2]software and [3]hardware brands are looking to shoe horn the tech into every nook and cranny.
Just last week HP boss Enrique Lores and Lenovo exec Luca Rossi joined in by confirming both companies are working on a range of [4]AI PCs for general availability between July next year and early 2025. Neither went into fine technical detail on what those machines will have inside because they aren’t close to release.
IDC research veep for Devices & Displays, Linn Huang, didn’t pour any cold water on the hype this week when he [5]said : “Generative AI could be a watershed moment for the PC industry.”
“While uses cases have yet to be fully articulated, interest in the category is already strong. AI PCs promise organizations the ability to personalize the user experience at a deeper level all while being able to preserve data privacy and sovereignty.”
[6]
That’s quite a billing. HP and Lenovo certainly seem to think there’s margin potential. Huang agreed. “As more of these devices launch next year, we expect a significant boost to overall selling prices.”
[7]Lenovo to offer Android PCs, starting with an all-in-one that can pack a Core i9
[8]Google promises eternity of updates for Chromebooks – that's a decade for everyone else
[9]European Commission hits Intel with new fine over antitrust findings
[10]Desktop AI isn't happening, says AMD, and might not for quite a while
[11]Lenovo PC boss: 4 in 5 of our devices will be repairable by 2025
After nine straight quarters of declining shipments, PC makers are waiting for something positive. The best they got in calendar Q3 was a year-on-year drop of 7.6 percent to 68.2 million units, IDC stats indicate.
HP was the only top five player to grow, up more than 6 percent to 13.5 million PC shipments. Apple performed the worst, down more than 23 percent to 7.2 million Macs, largely because it did so well a year ago, which made for a tough comparison period. Dell slipped 14.3 percent to 10.3 million, which given the mix of its portfolio, signals leaner demand from businesses.
[12]
IDC says the PC industry will “experience more pain” before things pick up, but it is pinning forecasts on a [13]Windows 11 migration , a more general refresh cycle for devices bought early in the pandemic, and of course the aforementioned generative AI component.
According to Gartner, the PC market shrank 9 percent in Q3 to 64.2 million units. Mikako Kitagawa, director analyst, said: ”There is evidence that the PC market’s decline has finally bottomed out.”
[14]
She added: “Seasonal demand from the education market boosted shipments in the third quarter, although enterprise PC demand remained weak, offsetting some growth."
She said PC inventories in the supply chain are on track to be in the normal range – four to six weeks – by the end of the year “as long as holiday sales do not collapse.” ®
Get our [15]Tech Resources
[1] https://www.theregister.com/2023/09/19/intel_pcs_nvidia/
[2] https://www.theregister.com/2023/10/04/microsoft_openai_bing_dalle3/
[3] https://www.theregister.com/2023/10/04/dell_expands_genai_offerings/
[4] https://forums.theregister.com/forum/all/2023/10/05/ai_pc_canalys_forum/
[5] https://www.idc.com/getdoc.jsp?containerId=prUS51295423
[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZSUgwa01oI2j3EisgoReOQAAABE&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[7] https://www.theregister.com/2023/10/06/lenovo_esper_android_pcs/
[8] https://www.theregister.com/2023/09/14/google_chromebook_10_years_updates/
[9] https://www.theregister.com/2023/09/22/european_commission_hits_intel_with/
[10] https://www.theregister.com/2023/09/19/amd_desktop_ai_futures/
[11] https://www.theregister.com/2023/10/05/lenovo_pc_boss_4_in/
[12] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZSUgwa01oI2j3EisgoReOQAAABE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[13] https://www.theregister.com/2023/10/05/win_11_penetration_still_low/
[14] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZSUgwa01oI2j3EisgoReOQAAABE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[15] https://whitepapers.theregister.com/
Doctor Syntax
An alternative meaning might be "it could go either way".
Doctor Syntax
"uses cases have yet to be fully articulated"
Does this indicate peak generative AI may already be near?
Next fad, please!
Anonymous Coward
In Windows, the use of AI is currently limited to camera effects. Copilot, a promising new AI-powered assistant, does not run locally. And generative AI models like Stable Diffusion are too demanding for average PCs. As such, it is difficult to see how AI demand will drive PC upgrades.
" Generative AI could be a watershed moment for the PC industry. "
Should I point out that the only way from a watershed is downhill?
Of course, I'm just a grumpy old git that finds marketing and management speak profoundly irritating.