Intel NUCs find fresh life in Asus, but rights are 'non-exclusive'
- Reference: 1693998069
- News link: https://www.theregister.co.uk/2023/09/06/asus_nuc_brand/
- Source link:
"Starting September 1st, NUC becomes a proud member of the Asus product lineup, setting off on an exhilarating journey ahead," the Taiwanese electronics vendor wrote in a [1]tweet – or is it xeet?
The announcement comes after Intel [2]announced it was phasing out the systems as part of sweeping cost-cutting measures across the x86-giant's portfolio. At the time, Chipzilla said it was handing the reins of NUC development over to its ecosystem partners.
[3]
Not long after, Asus [4]emerged as the likely new shepherd of the NUC flock. In July, Intel revealed it was entertaining a "term sheet" with Asus for an agreement to manufacture, sell, and support 10th- through 13th-gen NUC hardware and develop future NUC system designs.
[5]Tinker Tailor Soldier Pi? Asus's 'NUC-sized' SBC aims to out-Pi the Raspberry
[6]Get 'em while you can: Intel begins purging NUCs from inventory
[7]Opportunity NUCs for Asus to continue Intel's mini PC line
[8]Intel pulls plug on mini-PC NUCs
Intel's NUC portfolio got its start in 2013 with a compact 4-inch by 4-inch system sporting laptop chips and a couple of unpopulated SODIMMs. In the decade since, the line frequently took on odd form factors and feature sets that catered to everything from pushing PDFs to gaming, edge, and IoT applications.
And from the looks of it, they're all still there – just sold and supported by Asus. The PC-maker's NUC [9]product page displays a spread of familiar designs, which makes sense given the agreement disclosed in July stipulated supporting older NUC hardware.
Welcome to the free market
However, Asus doesn't have a monopoly on mini-PCs and certainly not over the NUC brand. The "proposed agreement" from July is non-exclusive, and the footnotes on Asus's NUC product page indicate this is still the case. According to Intel, the chipmaker "retains ownership of the technology and may license to others."
Asrock Industrial, for instance, [10]offers NUC-branded PCs. And, as you might expect, none of these systems are sporting AMD or Arm processors.
[11]
[12]
Asrock also supplies non-Intel, not-NUCs, which it calls "4x4 BOX". However, Intel told The Reg the NUC brand isn't trademarked – so anyone is free to use it. Most likely Asrock's choices are down to customers identifying the NUC brand with Intel.
For those more interested in the form factor than what it's called, Asrock this week demoed a tiny mini-PC powered by AMD's 7040-series mobile processors.
[13]
The 4"x4" square motherboard houses an AMD Ryzen 7040U-series mobile processor with up to 8 cores and 16 threads – Click to enlarge
The ever-so-creatively named [14]4x4 BOX 7040U can be specced with either a 6-core/12-thread Ryzen 5 7640U or an 8-core/16 thread Ryzen 7 7840U. The APUs – what AMD likes to call its CPUs with onboard GPUs – come equipped with Radeon 760M or 780M graphics, respectively. Meanwhile, both configurations can be kitted out with up to 64GB of DDR5 5600MT/sec SODIMM memory, and feature AMD's Ryzen AI accelerator.
The latter delivers 10 TOPS of inferencing performance to speed up things like web-cam framing, background effects, or to make it look like you're actually looking at the camera when you're really doom scrolling social media during a Zoom call.
[15]
While the system can be had in a familiar NUC-inspired chassis, those looking to deploy the system in an industrial or embedded environment can opt for a bare bones motherboard. Unfortunately, prices for either of the two configs weren't listed at the time of publication, but from what we've seen in [16]other industrial boards and PCs, they probably won't come cheap. ®
Get our [17]Tech Resources
[1] https://twitter.com/ASUSUSA/status/1697731070593228828
[2] https://www.theregister.com/2023/07/11/intel_nuc_shutdown/
[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZPiiJesgD62FgKj@g2KI5gAAAlc&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[4] https://www.theregister.com/2023/07/19/intel_asus_nuc_deal/
[5] https://www.theregister.com/2023/08/11/asus_nuc_tinker_3n/
[6] https://www.theregister.com/2023/08/14/intel_nuc_purge/
[7] https://www.theregister.com/2023/07/19/intel_asus_nuc_deal/
[8] https://www.theregister.com/2023/07/11/intel_nuc_shutdown/
[9] https://www.asus.com/us/content/nuc-overview/
[10] https://www.asrockind.com/en-gb/product-category/146
[11] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZPiiJesgD62FgKj@g2KI5gAAAlc&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[12] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZPiiJesgD62FgKj@g2KI5gAAAlc&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[13] https://regmedia.co.uk/2023/09/05/asrocky_4x4_7040u.jpg
[14] https://www.asrockind.com/en-gb/article/170
[15] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZPiiJesgD62FgKj@g2KI5gAAAlc&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[16] https://www.theregister.com/2022/12/08/asus_sbc_i7/
[17] https://whitepapers.theregister.com/
Re: Noisy fans
you can get a fanless Akasa case for most NUCs, or really just pick a fanless mini PC like the ASUS PN42 with a N100 (6W TDP) which will blow your Pi out of the water...
Re: Noisy fans
Unnecessary and unpleasant militaristic analogy, particularly since I keep my Pis well away from water.
Re: Noisy fans
I can understand keeping your Pi away from water, but... does nobody cool their PC with liquid? Is it really that hard?
I'm picturing a Pi (or NUC) that's a 4" x 4" square box... but poking out of the top of it is an aluminium rod of a standardised diameter. This is the heat sink. All you need to do is dip it in cold water. A glass would do, a nicely designed tray with a good strong lid with a hole for the heat sink to poke through would be better. Chuck in a few ice cubes and you're getting way better heat transfer than you'd get from ambient air. Is this done?
(as in, is this done simply and cheaply in rigs costing less than thousands? I know top end gaming rigs get liquid cooled, I meant something simpler.)
Re: Noisy fans
Well I'm guessing here, but if the water is not circulating then you will probably need to replace it periodically. With the right workload you might get a cup of tea out of it ;)
pushing PDFs
am i missing something here? is this a legit IT industry use case or just Vulture derision for regular office dronery?
Noisy fans
These things are great in principle, but are massively let down by the need for fans. I have an i5 NUC that is about 10 years old now, but if I play YT videos it turns into a hairdryer. Same with browsing many sites (BBC), javascript easily sets the fans off. It gets up to 80 degrees C easily.
I do all that stuff on a Raspberry Pi 4 nowadays, it handles it all, and never goes above 60 degrees C (heatsink case). Smaller than an NUC, power consumption < (5V x 3.1A), easily swappable storage. And it is still made in the UK for the time being.
No real point in the NUC any more from my perspective, but I might consider a fanless one at the right price (unlikely!).