News: 1690820834

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Twitter's giant throbbing X erected 'without a permit'

(2023/07/31)


Updated A huge super-bright flashing X logo appeared atop the HQ of the company formerly known as Twitter on Friday, spurring complaints from neighbors and visits from San Francisco building inspectors that Elon Musk's underlings rebuffed twice over the weekend.

According to the US West Coast city's Department of Building Inspection (DBI), a complaint over the sign was received on Friday, the same day it went up, alleging the structure atop 1355 Market Street was set up without the company [1]getting a permit ( [2]screenshot if you're unable to access) to do so.

The giant X was erected just five days after Musk announced that he wanted Twitter's old branding " [3]blowtorched " from the company's assets, and five days after San Francisco police [4]stopped workers from removing Twitter's existing sign because the company apparently failed to get permits for that work, too.

[5]

But when SF inspectors visited X HQ on Friday to take a look at the glowing logo, they were turned away, according to the city. A city inspector was denied access by a "Tweeter

sic

representative," who told the inspector the sign was temporary. Nevertheless, the inspector noted, the sign had to come down if X didn't get the proper authorization.

[6]

[7]

The same inspector returned to X HQ on Saturday, but "access was denied again by [the] tenant," they said in their report. We asked the SF DBI about what recourse it may have to gain access to the roof and the sign, but didn't immediately hear back.

Talk about an eyesore

A [8]video published by a user of Musk's X on Saturday shows the bright, pulsating sign bathing the area in intense light. "I would be … livid," the poster said. "Imagine this … X sign right across from your bedroom."

Christopher Beale, a San Francisco-based journalist, was quick to respond with [9]videos of his own that he claimed show the sign from his apartment window, directly across the street from X HQ, where workers in a cherry picker [10]appeared to be blocking traffic and removing the rest of the Twitter sign.

Another X neighbor who spoke to CBS Bay Area said he initially had no idea where the light was coming from on Friday, thinking it was lightning or a police siren. "This building, it's largely rent controlled; there are a lot of seniors who live there, I'm sure, I'm absolutely sure that this is a danger especially to them," Patricial Wallinga [11]told the local CBS affiliate.

[12]Musk's X tries to win advertisers back with discounts

[13]What does Twitter's new logo really represent?

[14]Tokkers can Tok like Tweeters can Tweet – for now

[15]Twitter name and blue bird logo to be 'blowtorched' off company branding

Several San Francisco residents who live near X HQ said they received no warning that the sign, and its accompanying bright lights, was going to be installed. And yes, at least some of our staff in the city can see parts of the sign flashing away at night when active. It's not on constantly, and if it's in your line of sight, you definitely notice the blinking.

X didn't respond to questions from The Register . ®

Updated to add

Today, workers were seen [16]taking down the light-up logo. We guess you could say it is possible for Elon Musk to get over his X.

Get our [17]Tech Resources



[1] https://dbiweb02.sfgov.org/dbipts/Default2.aspx?page=AddressComplaint&ComplaintNo=202311248

[2] https://regmedia.co.uk/2023/07/31/sf_complaint.jpg

[3] https://www.theregister.com/2023/07/24/twitter_brand/

[4] https://www.nbcnews.com/tech/tech-news/police-halt-removal-twitter-sign-company-hq-elon-musk-rebrands-x-rcna96166

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offbeat/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZMgvBbGGH111dap-7RCWgwAAA8U&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offbeat/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44ZMgvBbGGH111dap-7RCWgwAAA8U&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offbeat/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33ZMgvBbGGH111dap-7RCWgwAAA8U&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[8] https://twitter.com/itsmefrenchy123/status/1685177000913502209

[9] https://twitter.com/realchrisjbeale/status/1685353135236403200

[10] https://twitter.com/realchrisjbeale/status/1685399749166551040

[11] https://www.cbsnews.com/sanfrancisco/news/latest-move-in-twitter-rebrand-causing-some-concern-among-nearby-residents/

[12] https://www.theregister.com/2023/07/26/musks_x_tries_again_to/

[13] https://www.theregister.com/2023/07/26/twitters_new_logo_meaning/

[14] https://www.theregister.com/2023/07/25/tweetlike_capability_now_available_on/

[15] https://www.theregister.com/2023/07/24/twitter_brand/

[16] https://twitter.com/SFGate/status/1686097700356317184

[17] https://whitepapers.theregister.com/



Morning wood

TaabuTheCat

Another damned erection without authorization.

Holy X signal Batman!

Winkypop

I imagine Musk’s lair to be on a severe tilt, like all villain lairs should be!

nematoad

"...the bright, flashing sign bathing the area in intense light. "

That's real classy Elon.

What must it be like to crave this much attention, all of the time?

I hear that they have guns in the US.

What's the betting someone indulges in a little target practice?

That's a mighty nice sign you have there.

HereIAmJH

It would be a shame if something happened to it....

Agamemnon

I actually just posted to Masto:

I'm not an advocate for throwing .308 rounds around San Francisco, but a few well placed .308 rounds would fix that.

And there's plenty of taller buildings around.

I think it'd be more fun to parachute in and just heave-ho.

Jim Mitchell

"Move fast and break things." Building codes and neighbors eyeballs, apparently.

What recourse

aerogems

Why can’t they go to the nearest police precinct and get an escort to make sure there are no barriers to the inspector getting to the roof? Call up the building owner and get them to give permission for the inspector to do their job. And of course if that means the police have to get out the battering ram and knock in a few doors… so be it.

They’re an authorized government official conducting authorized government business so there should be no legitimate reason they can be turned away. If the building tenant(s) don’t want to comply then whoever’s name is on the lease should be tossed in jail until they give permission or access is gained despite their obstruction. In the latter case they should be issued some kind of citation and put on a shitlist.

Re: What recourse

Anonymous Coward

Shut down the power to their floor and cut their Internet connection to get their attention.

I give it 5 minutes, tops.

Re: What recourse

Anonymous Coward

Depending on the local regulations and policies, the fire marshal can definitely enter and shut down a building for certain violations. "These are my burly 25 year old gentlemen with implements of door destruction, let us in or else...."

Re: What recourse

MachDiamond

"Why can’t they go to the nearest police precinct and get an escort to make sure there are no barriers to the inspector getting to the roof?"

They may need to see a judge first to get a warrant although that's usually not required for visible code violations. Even if that's so, the city will want to dot their t's and cross their i's since Elon will turn any action into a circus.

I don't see any issue with the city condemning the building for permit violations and securing the doors. If the city also provides power, they could have that off as well as a preventative measure.

Re: What recourse

aerogems

Why should they need a warrant to perform the actual inspection? They aren’t there to look into any of twitter’s business operations, they aren’t there to seize records or property, just to get access to the roof to do an inspection of the work that was done.

Re: What recourse

whoseyourdaddy

Most signage in muni areas are required to have an official city license sticker.

Had a beverage distributor across my alleyway in San Diego install the brightest security light fixture they could find above their loading dock so they could unload semi-trailers of food stuffs at 11pm to 3am and avoid traffic jams.

City took care of it within three days.

Anonymous Coward

[1]The Guardian reports that it had gone dark on Sunday (end of article).

No information if that was because someone realised that in a country with such a high gun-to-population ration it would soon be used for target practice (and an 'x'' tends to be used to mark a target) or if the electricity company had shut it down because Musk is not in the habit of paying bills.

The option that someone sane had shut it down to be a bit friendlier to the neighbours or because it was placed without a permit can be safely ignored IMHO. That's not how this man interacts with the world.

[1] https://www.theguardian.com/technology/2023/jul/31/twitter-x-new-logo-complaints-san-francisco-hq

MachDiamond

"No information if that was because someone realised that in a country with such a high gun-to-population ration it would soon be used for target practice (and an 'x'' tends to be used to mark a target)"

There's strong anti-gun laws in SF so there won't be any guns in the city. /s

SFPD SWAT Team

Fruit and Nutcase

Could they do with a bit of practice entering a building down town SF?

May get an opportunity to throw some stun granades

I'm just curious...

lglethal

... but is this SF Headquarters where Musk keeps making changes (sleeping rooms, taking signs down, putting idiotic code breaking lights on top, etc.) the same Headquarters where he stopped paying rent and is being taken to court to pay back the arrears?

Surely if you're the owner, at some point you have to bite the bullet, lock the doors, and stop the idiot, before you end up with a building so messed up it has to be condemned???

Re: I'm just curious...

DS999

Most likely the owner is some REIT corporation which has a lot of other commercial real estate all over the country that's unoccupied so they might figure at least having someone occupying it is better than evicting them as it will allow them to get paid eventually, via lawsuit or lien.

Or the owner is some nonagenarian who has lived in the Bay Area since the Depression who hasn't paid attention to the details of their real estate empire for years, employs a building manager who isn't empowered to file lawsuits on their behalf, and has family waiting on him/her to die so they can sell it for whatever they can get to cash out and live a life of luxury.

Re: I'm just curious...

Agamemnon

I think I know them!

Frankly I don't give a X X X X

Mike_T.

Feel sympathy for the neighbours but I don't care much about what happens to Twitter - just another antisocial media organisation.

Eclectic Man

Still, at least he hasn't put the thing in low Earth orbit and upset astronomers with the brightness of its reflection of sunlight. Only a very inconsiderate person would do something like that.

Oh.

https://www.space.com/spacex-starlink-satellites.html

The joy of X

trevorde

Until the power goes off

Yow!