IDC gets even more pessimistic about PC sales
- Reference: 1678176132
- News link: https://www.theregister.co.uk/2023/03/07/pc_sales_worse_idc/
- Source link:
IDC now predicts 403.1 million units will be shipped this year instead of the 429.5 million it forecast at the end of 2022. Tablets are expected to make up 142.3 million of these shipments and traditional form factors will account for the rest.
The numbers represent a decline of 11.2 percent year-on-year for 2023 – 12 percent decline for tablets and 10.7 percent for traditional PCs.
[1]
IDC cites declining demand and challenging macroeconomic conditions – like the impact of a strong US dollar on global buying power.
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"With consumers no longer bound by COVID restrictions and commercial backorders for PCs largely completed, the second half of 2022 sent a strong signal that endpoint devices are no longer the focal point and that 2023 will be a time for inventory clearing and shifting priorities," [3]reported the firm.
But not all is doom and gloom. Research manager Jitesh Ubrani said "hybrid work and 1:1 deployments in schools have permanently increased the size of the total addressable market" and "will remain a bright spot."
[4]Wait, what? Workstation sales set new record in 2022?
[5]Globo PC sales up for first time in 7 straight years – but market still 25% down on 2011
[6]As Apple sales slide, Tim Cook says fanbois will tolerate higher iPhone prices
[7]HP's consumer PC biz shrinks by a fifth as inflation bites
The new forecast falls below pre-pandemic 2019 sales of 410.8 million units, when 144.1 million tablets and 266.7 million PCs shipped. A [8]rewind to that year reveals 2019 was the first time in seven years the global PC market had experienced growth. Businesses needing to upgrade to Windows 10 drove the sales spike.
IDC expects the "sunsetting" of Windows 10 will once again help boost industry recovery in 2024 and 2025. Microsoft is slated to retire support for the operating system in October 2025. Educational entities needing refreshes will drive Chromebooks and Android tablets in 2024 and 2025 but, according to IDC, Apple will likely get left behind. ®
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[1] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2ZAcZV7poQPLPMZ3rA5cMhgAAAIs&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
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[3] https://www.idc.com/getdoc.jsp?containerId=prUS50456823&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication
[4] https://www.theregister.com/2023/03/06/workstation_sales_grow/
[5] https://www.theregister.com/2020/01/14/pc_sales_up_for_first_time/
[6] https://www.theregister.com/2023/02/03/apple_q1_2023/
[7] https://www.theregister.com/2022/08/31/hp/
[8] https://www.theregister.com/2020/01/14/pc_sales_up_for_first_time/
[9] https://whitepapers.theregister.com/
re: Apple will get left behind
It seems to me that there is nothing new in that statement. When was the last time that IDC gave a thumbs up to Apple (or this site for that matter)?
Apple has set the bar pretty high with their M series devices. Low power consumption means that the mobile warrior can go all day and not have to find a place to plug in. No fan noise also helps.
IMHO, if IDC is still hoping that WInTel will be ruling the roost in 2025 then they might have a bit of a shock.
Yes, Mac's are more expensive than PC's but there are a good number of studies out there that show that their TCO over a 3-5 year period is lower.
Perhaps this is IDC's last throw of the dice before sliding into obscurity?
Re: re: Apple will get left behind
Yes, Mac's are more expensive than PC's
Is it though? Sure you may have to pay more money upfront, but then you need to take into account how much time it will save you in the long run, how many more tasks you'll be able to complete with ease, how it will improve your mental health (you can't believe how frustrating the fan noise can be and how it affects your work) and many more benefits.
Also the lower end Macs are not that more expensive, some models actually are cheaper and more performant than their PC counterparts.
Innovation
The PC market has stagnated thanks to lack of innovation.
Everyone I know (including myself) bought M1 / M2 Macs rather than upgrading their PCs. This hardware is next level and nothing from AMD or Intel can come close.
They think that when they shutdown Windows 10 that will somehow force people to buy a "new" PC? I think they'll rather buy a Mac.
Windows 11 will drive sales
Of Macs, maybe.