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Google unleashes fightback against ChatGPT, a Bard by any other name

(2023/02/07)


On Monday, Google unveiled an AI chatbot, Bard, that will be integrated into its search engine soon in the face of rising competition from Microsoft's Bing and OpenAI's ChatGPT.

Talk of Microsoft [1]revamping its search engine Bing with a [2]massive investment in OpenAI's upcoming large language model GPT-4 has kicked Google into building its own rival service.

Large language models have rapidly improved and are better at generating text, summarizing knowledge, and answering questions. They aren't perfect, however, and can still produce toxic and false information. But folks are fascinated and drawn to the new technology and a recent report from analysts at UBS [3]claimed ChatGPT had reached 100 million monthly users to become the fastest-growing internet app in history.

[4]

Will users suddenly turn their backs on Google and flock to Bing if Microsoft juices up web search with an even more powerful language model? This remains to be seen, but it's clear the times they are a-changin' in AI and search.

[5]

[6]

Google dominates in the search market, and uses its power to reap billions in online advertising - Alphabet's largest source of revenue. As Microsoft threatens to eat into these profits, Google has had to come up with its own answer for AI-powered search, and quickly.

"Two years ago we unveiled next-generation language and conversation capabilities powered by our Language Model for Dialogue Applications (or LaMDA for short)," CEO Sundar Pichai [7]said in a blog post. "We've been working on an experimental conversational AI service, powered by LaMDA, that we're calling Bard."

[8]

Pichai said Bard processes information from the internet to generate output responses for input user queries. Bard can, for example, do things like explain new discoveries from NASA's James Webb Space Telescope to children, provide up-to-date information on the best strikers in football and come up with training exercises to help people improve their health.

[9]Google to present AI-powered search features next week in live event

[10]Microsoft boffins contemplate equipping Excel with AI

[11]ChatGPT (sigh) the fastest-growing web app in history (sigh) claim analysts

[12]GPT-4 could pop up in Bing, as Google races to build chatbot search products

Bard looks like it rivals ChatGPT's ability to be conversational but appears to be more focused on search and explainability rather than being a general language model capable of writing poems or essays. A preview snippet of Bard in action shows the model generates responses in bullet points.

Google believes language models can extract information more efficiently from the internet, making it easier for people to find what they are looking for directly without having to scan through multiple websites.

"When people think of Google, they often think of turning to us for quick factual answers, like 'how many keys does a piano have?' But increasingly, people are turning to Google for deeper insights and understanding — like, "is the piano or guitar easier to learn, and how much practice does each need?" Learning about a topic like this can take a lot of effort to figure out what you really need to know, and people often want to explore a diverse range of opinions or perspectives," Pichai explained.

Bard will be launched to the public in the coming weeks, and will initially be powered with a smaller model version of LaMDA. Google has released it to a select group of users for testing, and will be assessing the model's safety and quality of responses.

[13]

Google also said it is going to start getting developers and businesses onboard to start using Generative Language API, which will consist of a range of language models based on its LaMDA system like OpenAI's GPT-3 based models.

Meanwhile, Microsoft is expected to reveal more about how Bing hopes to make a search comeback with AI in an upcoming private in-person event tomorrow, [14]according to The Verge. Google, however, will [15]reportedly unveil new AI-powered products and features in a public livestream presentation on Wednesday. ®

Get our [16]Tech Resources



[1] https://www.theregister.com/2023/02/02/microsoft_gpt4_google_search/

[2] https://www.theregister.com/2023/01/23/microsoft_openai_applications/

[3] https://www.theregister.com/2023/02/03/chatgpt_most_popular_apps/

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2Y@Ha@@vL9baAxKW@RlzVGAAAAAU&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44Y@Ha@@vL9baAxKW@RlzVGAAAAAU&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33Y@Ha@@vL9baAxKW@RlzVGAAAAAU&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[7] https://blog.google/technology/ai/bard-google-ai-search-updates/

[8] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44Y@Ha@@vL9baAxKW@RlzVGAAAAAU&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[9] https://www.theregister.com/2023/02/06/ai_roundup/

[10] https://www.theregister.com/2023/02/04/microsoft_excel_ai/

[11] https://www.theregister.com/2023/02/03/chatgpt_most_popular_apps/

[12] https://www.theregister.com/2023/02/02/microsoft_gpt4_google_search/

[13] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33Y@Ha@@vL9baAxKW@RlzVGAAAAAU&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[14] https://www.theverge.com/2023/2/6/23574185/microsoft-event-date-time-openai-bing-chatgpt

[15] https://www.theregister.com/2023/02/06/ai_roundup/

[16] https://whitepapers.theregister.com/



Like running face first into a wall...

Anonymous Coward

This whole push looks like a great example of the blind leading the blind.

Voice assistants are last weeks news, but somehow the exact same technology that people decided not to give a damn about attached to the buzzword of "AI chatbot" is shiny and new.

The more cynical question is how many people at Google are smart enough to realize main impact of this will to put Google in control of which sites receive traffic, and which get their content scraped and changed JUST BARELY enough to _hopefully_ postpone the tidal wave of lawsuits.

Because that's how this plays out, they get sued because every time their chat bot "answers" a question in the search box, it's stealing organic page hits from the site that their chatbot stole the information from. I'm guessing when the dust settles that there will be a strong inverse correlation between how much money Google makes off of a sending traffic to a sited and how often it's search engine delivers a "summary" as opposed prominently displaying an unpaid link to the source site.

They got sued in Australia for scraping news content, and they are hoping that this will end run around around it while doing the same thing?

But if it's any consolation, it will probably also promote genocide in languages other than English, and promote drinking bleach to treat most common medical ailments for the English speakers.

Re: Like running face first into a wall...

elsergiovolador

it's stealing organic page hits from the site that their chatbot stole the information from.

While you have a point, I am not sure if this is that simple. Is someone playing someone's song on a piano stealing a CD sale? Is your neighbour telling you some news stealing from a newspaper?

Re: Like running face first into a wall...

Chet Mannly

"Is someone playing someone's song on a piano stealing a CD sale? Is your neighbour telling you some news stealing from a newspaper?"

If someone's business is set up around these activities then yes they do have to pay. When an artist covers a song, or samples one in one of their own songs, they have to pay royalties. When Google tried building it's own news service by taking stories and page hits away from news websites they had to pay the websites (in Australia anyhow).

And all the world's probems were solved!

ecofeco

And everyone clapped!

To ChatGPT or not ChatGPT

Fruit and Nutcase

Shall I compare thee to a summer’s day [ChatGPT] ?

Thou art more lovely and more temperate

Your CHEEKS sit like twin NECTARINES above a MOUTH that knows no BOUNDS --