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Vendors are hiking prices up to 30 percent and claiming 'it's inflation'

(2022/07/07)


Some technology vendors have hiked prices by up to 30 percent over the last year and claimed the rises are due to inflation, despite inflation running at a far, far lower rate.

So says analyst firm Gartner, in a document titled "How Should Executive Leaders Strategize Vendor Negotiations to Combat Inflation?"

The document offers two scenarios that author Jo Ann Rosenberger says are typical of tales told by Gartner clients in the last year.

[1]

In one, a SaaS vendor sends a contract renewal that includes an annual price increase of 21 percent, without explanation. "When questioned by the procurement team, the vendor sales team states that the increase is due to inflation and must be passed through to customers."

Relay the message that pricing and cost play a key role in how you will view the vendor

In the other, an application maintenance service provider "sends an annual renewal statement of work with an 18 percent increase in the maintenance and support fees stating that the increase is due to labor shortages driving up internal staffing costs."

If you receive such demands, Rosenberger's advice is to make your vendor explain exactly why they've hiked prices.

[2]

[3]

"These vague and general answers can in no way serve as sufficient detail to explain or justify the fairness of these unexpected increases that result in hefty budget overruns," she writes.

[4]Gartner predicts 9.5% drop in PC shipments

[5]Cloud infrastructure spend to crack $90b and overtake non-cloud in 2022

[6]Governments opt for XaaS, dump datacenters in droves

Another thing to consider is that demands for increased payments may be designed to encourage you into a snap decision. Rosenberger recommends instead slowing down the process to ask vendors for details about why prices have risen so far, so fast. If needed, wheel out execs to ask the same questions.

"The executive-level meetings serve as an opportunity to relay the message loud and clear that pricing and cost play a key role in how you will view the vendor relationship going forward," the document states.

Arming yourself with actual economic data helps, Rosenberger argues, because it lets you make informed counteroffers. Information about inflation and wage trends is not hard to find buyers should obtain and digest it.

[7]

If all else fails, Rosenberger recommends waiting until the end of the quarter or financial year to do a deal. At those times, sales people need to put up their numbers. Quotes from alternative providers can't hurt, either, while dangling multi-year deals can also move things along nicely. ®

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[1] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2Ysauwzw5k5PiNgfP3MM6OgAAAMM&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44Ysauwzw5k5PiNgfP3MM6OgAAAMM&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33Ysauwzw5k5PiNgfP3MM6OgAAAMM&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[4] https://www.theregister.com/2022/06/30/gartner_shipments/

[5] https://www.theregister.com/2022/07/04/idc_cloud_spend_predictions/

[6] https://www.theregister.com/2022/06/13/xaas_government_gartner/

[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44Ysauwzw5k5PiNgfP3MM6OgAAAMM&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[8] https://whitepapers.theregister.com/



That's Gartner's advice? 'Push back on price increases'?

Ball boy

My lord: Gartner tell buyers to wait until the end of a quarter or financial year, dangle multi-year deals or mention competitive tenders as ways to get prices down?

Here's Ball Boy's hot tip for companies needing to shave a little off their costs: stop subscribing to Gartner's 'advice' unless you are in need to hear that the Pope is, indeed, Catholic. Thank you. That'll be a £3,000 consulting and strategy fee, please.

Ask for explanations is the best you can do ?

Pascal Monett

How about "If you don't send me a proper invoice, I'm terminating my contract" ?

Oh, you can't because they've got you by the balls.

What a shame.

Re: Ask for explanations is the best you can do ?

katrinab

How about:

x offered to do it for £X

y offered to do it for £Y

If you don't match those prices, I'm switching to one of them.

The explanations are meaningless anyway. Markets don't care about how much money you need.

Re: Ask for explanations is the best you can do ?

Doctor Syntax

It might fall on deaf ears because they know what they're going to charge you per bit to migrate your data out.

We needed Gartner

Lis

to produce a document to tell us this?

I can hear the bells ringing out loud from the rooftops throughout the U.K. to celebrate getting 'advice' from the "hallowed ones" that no one else would ever have thought of.

Ishy

It's shit like this...

theOtherJT

...that has always made me uncomfortable with the very idea of SaaS. Once they have your data and are deeply.embedded enough in your business that changing provider becomes extremely problematic what do you do if they decide to just jack up the price?

Oh, sorry, yeah, the £14,000 a year you were paying for that business critical application? It's £18,000 now, and if you want to use any "advanced features" like SAML for user authentication it'll be another £20 per user per month on top of that. Sorry, economic conditions, inflation, all that sort of thing. Oh, and good luck migrating all your existing data out to another provider because we don't provide that service at your pricing tier any more, only a bare legal minimum "dump the lot as a big flat file" that none of our competitors can easily read.

Re: It's shit like this...

Alan Brown

"what do you do if they decide to just jack up the price?"

Which is exactly what a lot of UK universities are now belatedly discovering about the "Free" services offered by Microsoft and Google...

Virtually none of them formulated policies for migrating elsewhere or backing out in such an event

"Oven ready deals" aplenty

Re: It's shit like this...

Doctor Syntax

"dump the lot as a big flat file"

There'll be a nice contract market for anyone with data transformation skills. And one for fitting out data centres PDQ.

Re: It's shit like this...

Piro

Of course, that's the business model. It's the very reason they want you on subscription based platforms.

It's the new way!

It's the seriously awful way, and I'll moan about it forever, but not that it makes a difference..

Re: It's shit like this...

elsergiovolador

That's what happened to me. I have been using an "unlimited" service package paying around £200 a month. After a year they sent me an email saying that their package isn't actually "unlimited" and from next month they'll charge me ~£12,000 a month based on my usage or I can terminate the service.

I've been using multiple providers, so it was easy to say good bye to them, but if I didn't then I would have been in a pickle.

Doctor Syntax

"If you receive such demands, Rosenberger's advice is to make your vendor explain exactly why they've hiked prices."

"There's the vice and there are your balls in it. Pay up."

Scale

localzuk

Does this not ignore one key part of any negotiation - who is the bigger fish?

If the vendor is critical, and your company is comparatively small? It is very difficult to make demands.

Only that in you which is me can hear what I'm saying.
-- Baba Ram Dass