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Windows 10 still growing, but Win 11 had another bad month, says AdDuplex

(2022/04/28)


The apparent standstill of Windows 11 adoption is continuing for a second month, [1]according to figures from ad platform AdDuplex.

Microsoft said this week that Windows 11 adoption is going well, with CEO Satya Nadella stating in its [2]Q3 earnings call that enterprise adoption of the OS was happening "at a faster pace than any previous release," but judging by data from both AdDuplex and [3]Lansweeper , those figures must be starting from a very low base.

The usage share of Windows 11 in AdDuplex's figures grew by less than 0.4 percentage points in April (from 20 percent to 20.4 percent). This represents very slight improvement on [4]March's 0.2 percentage point uptick, but it's a clear indication that explosive growth is highly unlikely for the operating system and its demanding list of [5]hardware requirements .

[6]

Windows 10, on the other hand, has continued to outpace its newer sibling. The share of the most recent version, 21H2, grew from having a 28.5 percent share of the pie last month to 35 percent this month – while even the decidedly long-in-the-tooth 21H1 managed a very slight gain from 26.4 percent to 26.5 percent.

[7]

[8]

Last year, AdDuplex CEO Alan Mendelevich told The Register that the AdDuplex figures were heavily skewed toward consumer PCs, which, according to Mendelevich, were "much more likely to upgrade at the first opportunity."

[9]A Windows 11 tsunami? No, more of a ripple as Microsoft's latest OS hits 5% PC market

[10]Windows 11 growth at a standstill amid stringent hardware requirements

[11]Chromebook sales train derails as market reaches saturation

[12]Russia bans foreign software purchases for critical infrastructure

This explains the early growth and the tailing off that has occurred over the last few months. Consumers who can upgrade, have upgraded. Those who can't (most likely due to [13]Microsoft's hardware demands for Windows 11 rather than a deep-seated dislike of the new Start Menu or the departure of Task Manager from the taskbar context menu) have held off.

Enterprises are clearly being cautious, as they are with any major operating system revision. Typically they hold off for 12 months to two years before adopting.

All of this makes Microsoft's talk of growth in the operating system's rate of adoption among organizations all the more baffling. A 100 percent growth rate, for example, sounds great unless the starting point is a single laptop in engineering.

[14]

There is also the question of what Nadella meant when he said "any previous release" – enterprises have moved from one release of Windows 10 to another rapidly but tend to be sluggish when it comes to major revisions (as shown by the tenacity of Windows 7 – and even XP – in some figures.)

The Register contacted Microsoft in order to get the raw data behind Nadella's claims. We will update should the company respond. ®

Get our [15]Tech Resources



[1] https://reports.adduplex.com/#/r/2022-04

[2] https://www.theregister.com/2022/04/27/microsoft_q3_2022/

[3] https://www.theregister.com/2022/04/19/windows_11_marketshare/

[4] https://reports.adduplex.com/#/r/2022-03

[5] https://www.theregister.com/2021/10/05/windows_11_in_detail/

[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/oses&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2Ymq6Mik--XBRsXbRxYNO4AAAAM4&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/oses&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44Ymq6Mik--XBRsXbRxYNO4AAAAM4&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[8] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/oses&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33Ymq6Mik--XBRsXbRxYNO4AAAAM4&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[9] https://www.theregister.com/2021/10/28/windows_11/

[10] https://www.theregister.com/2022/03/31/windows_11_stalls/

[11] https://www.theregister.com/2022/04/14/chromebook_sales/

[12] https://www.theregister.com/2022/04/01/russia_bans_foreign_software/

[13] https://www.theregister.com/2021/10/05/windows_11_in_detail/

[14] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/oses&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44Ymq6Mik--XBRsXbRxYNO4AAAAM4&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[15] https://whitepapers.theregister.com/



Seconds out... round 3

Anonymous Coward

in the war that MS is waging to get everyone onto W11.

In the last round, W10 floored W11 and now leads on points.

Seriously, will MS ever take the hint that W11 is an even worse pig than W10. People have learned to live with W10 and seem to be baulking at the prospect of having to replace so much IT kit when times are hard both in Business and at Home. W11 is just not in the plans of the companies that I do IT work for. One has asked me to work out what it would take for them to move their back office to Linux and put Macs on the desks. The MD bought a new laptop with W11 pre-instaled. He hates it with a vengeance and after a week, he got me to put W10 on it. He's already looking at an M1 powered Macbook. I suspect that this company is not alone.

MS seem oblivious to the financial problems that people are experiencing all over the world.

So which is it?

Falmari

@AC So which is it, are they "baulking at the prospect of having to replace so much IT kit "

or not

"One has asked me to work out what it would take for them to move their back office to Linux and put Macs on the desks"

Re: So which is it?

ITMA

Good point Falmari.

One can't be "baulking at the prospect of having to replace so much IT kit " while simultaneously looking "to Macs on the desks".

How many PCs can one buy for the cost of a single Mac?

From the point of view of RTI and TCO, we'll be running our W10 PCs until W10 goes EOL and Microsoft can go whistle.

Despite the adverts and hype, W11 does SFA that W10 can't. So why should we upgrade?

Re: So which is it?

Doctor Syntax

Asking costs nothing. He can make up his mind what to buy when he sees the price.

Re: So which is it?

Steve Kerr

I would assume that has kit dies, moves out of support he would migrate peoples PC's to mac/linux at that point, probably what I would do!

Re: Seconds out... round 3

Version 1.0

You see this with Windows all the time, when the new version is released then users install it and find problems. So there's always a lot of complaints initially but MS will work to fix the problems and over time (a year or two) the new version will become usable ... W10 has been a good illustration of this, it's now reasonably usable, but initially most users returned to Windows 7 after their "upgrade".

Re: Seconds out... round 3

Doctor Syntax

MS will work to fix the problems and over time (a year or two) the new version will become usable...

at which time MS will make it EOL.

Re: Seconds out... round 3

Version 1.0

MS builds the new versions to sell more PC's when the PC manufacturers say, "We need to increase our system sales" so MS says, "We'll upgrade Windows..."

Re: Seconds out... round 3

johnnyblaze

What do MS care? They're sucking up money into Azure like no tomorrow, and that's not going to stop no matter how bad things get - that's their cash cow now. Long gone are the days of Windows generating any significant revenue - as far as Microsoft are concerned, Windows is just a portal to their cloud services now, be that 10 or 11.

Re: Seconds out... round 3

Plest

Nothing actually wrong with Windows11, it works but to be honest I can't see what I've gained by installing it, nothing Win10 couldn't do. I didn't pay for it as my company gives us MSDN and I got it off there, if I had to pay MS can stick that as it's just not worth the time, money or effort as you don't appear to actually gain anything with W11 over W10 from what I've seen having used it these last couple of months.

Re: Seconds out... round 3

fidodogbreath

MS seem oblivious to the financial problems that people are experiencing all over the world.

They're not oblivious to it; they just don't care.

"MS seem oblivious to the financial problems that people are experiencing all over the world."

DJV

And also: MS seem oblivious to the problems that people are experiencing with Windows 11 all over the world.

Snark snark

Patched Out

"The Register contacted Microsoft in order to get the raw data behind Nadella's claims. We will update should the company respond."

Ha ha! Good one!

"[Borkzilla] said this week that Windows 11 adoption is going well"

Pascal Monett

Oh, so it has exceeded +0.001% adoption ?

Well done Nadella, have yourself a pint.

At this rate, by 2100 you just might equal XP.

What windows needs is ....

sreynolds

More ads in the file explorer. More telemetry in what apps you use and how often you use them. And less browser choice.

According to redmond at least

@sreynolds - Re: What windows needs is ....

Anonymous Coward

Don't give them the id... Oh, too late!

W11? Personally I wouldn't bother upgrading and I use W11 daily!

Plest

Been running Win11 ( only cos I have MSDN through my shop and get it free! ) and to be honest I can't see what the fuss is about. As a techie who does bits of dev work in various languages that require the build tools, plus playing latest games off Steam, I cannot see I've actually gained anything running Windows11 over Windows10, to be honest I'm probably not doing anything that Windows95 couldn't flipping do at a push!

Joking aside, other than MS bottom line, personally I'd say that if you're on Windows10 and thinking about Windows11, I wouldn't bother unless there's something you really want from the MS new vanity project!

Re: W11? Personally I wouldn't bother upgrading and I use W11 daily!

ChrisC

I got W11 preinstalled on my new personal laptop, whilst my work laptop remains on W10. Other than the one-time hit of having to relocate the start menu back to where it ought to be, learning to right click on the start menu to access the task manager, and learning to live with the lack of ungrouped/labelled taskbar buttons (I've deliberately avoided investigating any of the 3rd party shell hacks so far, because I've wanted to give native W11 a fair chance to prove itself to me), I've so far found nothing in W11 which makes it stand out as being sufficiently different to W10 that it merited a whole new version number to itself.

Hell, so far I've not seen anything that would even merit it being classed as a service pack back in the good old days when Windows had such things, rather than the dreaded "feature updates" MS now like to ram down our throats. Quite why MS felt the need to brand it as a whole new version, rather than just roll out the changes as part of their ongoing efforts to keep W10 users guessing what their OS will look and behave like after every update, is beyond me.

So for now, I haven't seen anything in 11 that would make me want to upgrade from 10 if I was given the option to do so, however I have seen a few things which make me wish my new laptop had come with 10 instead. More accurately, I wish it could have come with 7 instead, otherwise it sounds as if I actually like 10 whereas I merely prefer 10 over 11, but that's like saying I prefer being hit in the face over being kicked in the nuts...

Well, in my case..

Terry 6

"rather than a deep-seated dislike of the new Start Menu or the departure of Task Manager ".

It is the reason. Or to put it another way--once Microsoft makes something worse than it was they seem determined to make it even crappier at each update.

Re: Well, in my case..

Mike 137

" they seem determined to make it even crappier at each update "

Actually, such departures are the output of teams of young folks who believe they're brilliant, want to stamp their mark on the product, but know nothing about ergonomics (even that the word means anything more than office chairs with lumps on).

When we have a population of total amateurs (in the worst sense of the word) doing engineering, this is the inevitable result. Yes, they can code , but they have absolutely no idea about design as an enabler of function.

Win11 gave up on me.

Ikoth

If my case is typical, I'm not surprised the uptake is slow.

My main personal Win10 machine started pestering me that my upgrade was ready around the end of January. I was busy with other things at the time and kept ignoring it. I realised a couple of weeks ago that it had stopped nagging me. I'm still getting 21H2 updates to Win10, but there's no mention at all about the Win11 upgrade anymore, even though the PC is fully complaint.

Maybe if Win11 had more patience / less ADHD it would be more widely adopted.

Why bother?

AlanSh

So, I have Windows 10 looking like Windows 7 (proper Start Menu button, use of Quick launch toolbar, etc.) and I'm happy with that. I got a new test PC which came with Windows 11. I eventually got it to look like Windows 7 with third party tools at which point it was "why should I upgrade my other PCs?"

So, I haven't bothered - and probably wont until there's a proper compelling reason to do so.

Alan

Sil

I'm a consumer who can upgrade, but don't.

I do not accept Panos Panay telling me where I should put my taskbar.

Only the fittest survive. The vanquished acknowledge their unworthiness by
placing a classified ad with the ritual phrase "must sell -- best offer,"
and thereafter dwell in infamy, relegated to discussing gas mileage and lawn
food. But if successful, you join the elite sodality that spends hours
unpurifying the dialect of the tribe with arcane talk of bits and bytes, RAMS
and ROMS, hard disks and baud rates. Are you obnoxious, obsessed? It's a
modest price to pay. For you have tapped into the same awesome primal power
that produces credit-card billing errors and lost plane reservations. Hail,
postindustrial warrior, subduer of Bounceoids, pride of the cosmos, keeper of
the silicone creed: Computo, ergo sum. The force is with you -- at 110 volts.
May your RAMS be fruitful and multiply.
-- Curt Suplee, "Smithsonian", 4/83