Google kills download-shrinking Lite Mode browser tech
- Reference: 1645683188
- News link: https://www.theregister.co.uk/2022/02/24/google_chrome_lite_mode_deprecated/
- Source link:
When Google introduced Data Saver it [1]revealed that it saved data by re-routing web requests through a SPDY proxy to optimize content, re-encoding images to shrink them, and even trimming the fat from carelessly-coded HTML, JavaScript and CSS. Enabling Data Saver – it was an opt-in feature – also saw traffic routed through Google's Safe Browsing filters that aimed to stop malicious webpages making their way into mobile devices.
The [2]post in which Google announced Data Saver omits the fact that rival browser Opera had already introduced similar features. It is also a quaint missive from a gentler age, as it includes the following observation:
In the US alone, more than a fifth of adult smartphone users now do most of their online browsing on their mobile device. Around the world, we're seeing a similar trend towards more mobile browsing.
These days, mobile devices are the dominant source of traffic to most websites. Mobile sites are constantly optimized to ensure they load quickly, mobile networks have sped up, and subscriptions for mobile data services offer many gigabytes of monthly downloads. In some nations limitless downloads – albeit at slow speeds past a certain threshold – have become a common feature of mobile plans. Data Saver has changed too – it's now known as "Lite Mode".
[3]Chromium-adjacent Otter browser targets OS/2
[4]Facebook is one bad Chrome extension away from another Cambridge Analytica scandal
[5]50 lines of Bash to bring a Wordle fan out of their shell
[6]Apple preps fix for Safari's web-history-leaking IndexedDB privacy bug
"In recent years we've seen a decrease in cost for mobile data in many countries, and we've shipped many improvements to Chrome to further minimize data usage and improve web page loading," states Chrome support manager Craig Tumblison's [7]announcement regarding Data Saver's demise
He's not wrong about data being cheap these days. Google's preferred carrier in India, Jio, offers pre-paid plans offering 28 days of 1GB/day downloads, at ₹209 ($2.80) a month. A ₹399 ($5.30) plan offers 75GB every 28 days.
[8]
Lite Mode and Data Saver will pass into history with the release of Chrome M100 on March 29. Google's betting it won't be missed – and probably not even noticed. Tumblison added "Although Lite mode is going away, we remain committed to ensuring Chrome can deliver a fast webpage loading experience on mobile." ®
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[1] https://www.theregister.com/2014/01/16/mobile_chrome_data_compression/
[2] https://chrome.googleblog.com/2014/01/more-web-more-savings-with-chrome-for.html
[3] https://www.theregister.com/2022/02/18/chromium_based_otter_browser_targets_os2/
[4] https://www.theregister.com/2022/02/17/chrome_meta_token/
[5] https://www.theregister.com/2022/02/02/bash_wordle/
[6] https://www.theregister.com/2022/01/21/apple_safari_webkit_indexeddb/
[7] https://support.google.com/chrome/thread/151853370/sunsetting-chrome-lite-mode-in-m100-and-older?hl=en
[8] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2YhdlXcHxs5KkxUwaUvl57gAAAAg&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[9] https://whitepapers.theregister.com/
Re: Google Doublespeak
From mine, too, especitally after the recent API changes regarding request blocking. The amount of bloatware currently present on almost all web pages is staggering. The only way to get fast webpage loadfing and overall meaningful experience today is, sadly, Firefox+uMatrix+Decentraleyes+endless tinkering with uMatrix settings.
Brave does a good job of saving my data - it blocks ads.
That alone has allowed me much more surfing bang for my bucks.
Obligatory XKCD
Surely this change will [1]break someone's workflow .
Of course I don't have access to usage stats, but I firmly believe there is a [2]long tail of people around the world, who would still benefit from such service. People stuck with 3G devices (for whatever reasons) in locations with 3G service disabled. People on the fringes of meaningful cell coverage.
This change follows the trend of the last decade, whereas instead of striving at catering to everyone at the price of tolerable cmbersomeness, companies, that do have the means to cater to everyone, build their services only for the mainstreamest main stream and the rest is welcome to bugger off. Microsoft leads the pack, apparently inspired by Apple. Google seem to do their best to catch up.
Of course they all are commercial companies and the sole point of their business is to make profit, and one can't ask, or indeed expect, them to keep a service running, which is not fit for this one purpose. My feeling is, though, that slowly the long tail gets longer and longer with increasing pace. I do hope this will open the door to markets seemingly well walled off by the big guns to young, fresh and innovative competition*.
* The competition who will profess the resolution not to be evil at the very beginning, only to slowly ditch that notion, which, in turn, will again open door to competition, and so on and on:)
[1] https://xkcd.com/1172/
[2] https://de.wikipedia.org/wiki/The_Long_Tail
Re: Obligatory XKCD
As an aside, what if? 2 has been announced :-)
I've just pre-ordered a copy from Waterstones, a bit of a wait as on the xkcd website it says it will be out on 9/13.
Or 13th September for people like me.
No, I'm not trying to start a date format war!
Re: Obligatory XKCD
There is of course an XKCD for that too!
https://xkcd.com/2562/
Re: Obligatory XKCD
It's a fair point.
I forget where I was, one of the tourist towns on the UK South Coast - maybe Arundel - and I thought I'd lost internet.
On closer examination, I'd dropped down to Edge speeds, so switched on data saver functionality.
I'd be more concerned people in emerging countries.
"mobile data services offer many gigabytes of monthly downloads"
Be that as it may, Lite Mode has many advantages and there is no real reason to remove it.
It's like saying "the price of gas has fallen so low, we've stopped making economical cars". No, you don't stop saving data just because in India they have great mobile data plans. I have a budget of 4.5GB/month - normally more than enough. Recently, there was a storm that cut my fiber connection for three days. Working from home, I used up a total of 6.8GB during that time, with a nice 70% increase in my phone bill for that month.
Keep saving the data, you never know when you might need that.
Besides, less clutter on the backend will do good for everyone.
City dwellers
Where I live in a European city, we more Gs than one can shake a stick at — none of them have even been shut down yet, afaict. But, out in the sticks, picking up a 3G signal can really help, compared to bad old GPRS. Even then, data-light sites are particularly welcome. Of course, an ad-blocker helps a lot.
Wonderful...
Just what I want when I'm doing the "is there any signal" dance in the woods... More bloody ads.
Not really my experience...
"Mobile sites are constantly optimized to ensure they load quickly"
They add pictures, animations, cutesy stuff (like the zoom on mouseover), ads, more bloat.
Re: Not really my experience...
I read this line in the article and wondered exactly which world the author lived in!
I don't believe web sites have generally been "optimised" since MS infected the universe with the Frontpage bloat-virus and instantly established that any webpage was impossible to construct without at least 10 times the code size it had the day before FP was released and any speed issues meant your connection wasn't fast enough ...
Would actually be an interesting research project (if it hasn't been done already) to establish the global power wastage due to the delivery of excessive webpage content ...
Mobile pages optimized
Mobile sites are constantly optimized to ensure they load quickly, mobile networks have sped up
From my last 5 years experience working beside web developers they may optimize a web page so that it will load and render on their laptop when the developer tools are open and they have clicked the mobile icon to make the screen smaller. The vast bulk of them didn't notice that there was also a connection speed drop down in most browsers!
People using phone and tablets, sure no problem, but they are all on wifi at home or work with 50Mb connections, or the equivalent 4G right?
Re: there is a long tail of people around the world, who would still benefit from such service.
Yes, but they're poor ...
Google Doublespeak
This...
Although Lite mode is going away, we remain committed to ensuring Chrome can deliver a fast webpage loading experience on mobile
Actually means
Although Lite mode is going away, we remain committed to ensuring Chrome can deliver a fast webpage loading experience and subsequent data slurping returned to us in a timely manner on mobile
Chrome and all its derivatives are banned from my network.