NortonLifeLock and Avast tie-up falls under UK competition regulator's spotlight
- Reference: 1642676586
- News link: https://www.theregister.co.uk/2022/01/20/nortonlocklife_avast_cma/
- Source link:
The merger inquiry will run until the 16 March when the comments will be collated and assessed to determine if there is sufficient concern to warrant a deeper investigation.
"The CMA is considering whether it is or may be the case that this transaction, if carried into effect, will result in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002," [1]it said .
[2]
If that is the case, the watchdog will try to ascertain "whether the creation of that situation may be expected to result in a substantial lessening of competition within any market or markets" in the UK for goods and services.
[3]Avira also mines imaginary internet money on customers' PCs
[4]No defence for outdated defenders as consumer AV nears RIP
[5]Remember Norton 360's bundled cryptominer? Irritated folk realise Ethereum crafter is tricky to delete
[6]A 'national security' issue: UK.gov blocks Nvidia's Arm deal for now, inserts deeper probe
The CMA has run a talon over many proposed purchases in the technology industry during this past twelve months, most notably widening the probe into Nvidia's intended buy of Arm and refused Meta Platform's slurp of Giphy.
The local security sector, specifically, has fallen under the glare of the regulator's spotlight on numerous occasions: in May the [7]CMA slapped McAfee on the wrist for its sharper auto-renewal process; and the following month made the [8]same agreement with Norton , making it easier for customers to get refund in cases where they were automatically signed up for another year.
[9]
Fast forward to October and the authority published compliance principles for antivirus companies to follow, with the tacit threat that any breaking consumer law could find themselves hauled to court.
As for NortonLifeLock and Avast, should the merger be given the all clear, it will create an organisation with $900m in quarterly revenues that is listed on the NASDAQ.
[10]
A NortonLifeLock spokesperson told us: "This is the normal, expected process of review with the CMA. As we noted in the 2.7 announcement, the UK was one of a handful of countries where some level of regulatory review was anticipated. We've been proactively engaged with them, and we continue to believe that the transaction will greatly benefit consumers and enhance product innovation for the combined companies." ®
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[1] https://www.gov.uk/cma-cases/nortonlifelock-inc-slash-avast-plc-merger-inquiry?utm_medium=email&utm_campaign=govuk-notifications-topic&utm_source=d12c9ec4-b697-4ec2-ab02-17acf5191b42&utm_content=immediately
[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_security/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2YemVOkWln5prDO1cuGkZtwAAAEE&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[3] https://www.theregister.com/2022/01/10/avira_ethereum/
[4] https://www.theregister.com/2022/01/10/opinion_column_consumer_av/
[5] https://www.theregister.com/2022/01/05/norton_360_cryptominer_deletion/
[6] https://www.theregister.com/2021/11/16/nvidia/
[7] https://www.theregister.com/2021/05/25/uk_cma_mcafee_refunds/
[8] https://www.theregister.com/2021/06/14/norton_cma/
[9] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_security/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YemVOkWln5prDO1cuGkZtwAAAEE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[10] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_security/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YemVOkWln5prDO1cuGkZtwAAAEE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[11] https://whitepapers.theregister.com/
Re: RIP
Avast went south a long time ago. At one point they were selling actual antivirus products.
About 7 years ago the rot set in when they started putting adverts even in their premium products. You'd get messages telling hapless users that their computer could do with a 'cleanup' and do buy some 'cleanup utility' that cleaned your registry or some such bullshit. Then they started intercepting web searches to give you 'better prices' on stuff! People buy antiviruses to stop their computers from being overridden with adverts and special offers.
We used to sell Avast and it used to be a really good, different product. Then they really started commercialising things and yes, they made a profit, but their products got worse and worse.
Now the final nail in the coffin as far as quality is concerned is that Norton is buying them. Well, so long Avast, it was nice knowing you... in the mid-noughties anyway.
It seems that that is the inevitable progression in the AV industry.
You start with a good product that is efficient and not resource-hogging. And it's free.
It gains momentum until such a point that it starts hobbling its free version and encouraging you, nicely at first, to fork over for the Premium version.
Then the MBAs take control, the product ends up going full Frankenstein and not only takes over your PC but also hassles you into paying ever more for additional "functionality" you don't give flying one about.
Then the next free version of something else pops up and you're on the next treadmill.
It's almost as if there was an AI behind all this . . .
Nothing wrong with paying for a product. We sold Avast Pro to businesses at the time. Many people would gladly pay for a product if it meant there weren't any fucking adverts in it! Most, I would hope...
But Avast went full-on commercialised and lost their USP, which was that it was a good antivirus.
Re: RIP
Avast died a long time ago. I used their free edition for a while, upgraded to their paid edition, and then they started with the spammy popup "security article notifications."
Buh-bye, Avast, and I've not looked back. I'm much happer with the Canadian-bred "Cyclance" product from Blackberry (which conveniently has Android scanning as well.)
What's going to happen?
If the UK objected to the merger, what would happen?
Both Norton and Avast operate globally and both have their corporate headquarters outside UK, iirc. What does the "the UK was one of a handful of countries where some level of regulatory review was anticipated" mean? The whole deal would be halted, the joined company would be unable to operate on the UK, or something completely different?
RIP
There goes Avast...