News: 1642181290

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Google splurging cash on UK offices to lure staffers back from the kitchen table

(2022/01/14)


Google is [1]splashing the cash in the UK with a billion-dollar purchase of a London property as the ad biz looks to the office as "a place for in-person collaboration and connection."

The UK arm of the Chocolate Factory, [2]which paid £50.4m in taxes for the year ended 30 June 2020 , is spread over a number of sites and currently has over 6,400 employees. It is planning to expand its capacity for 10,000 staffers.

The commitment to getting people back into offices stands a little in contrast to other employers, and the frequent surveys showing that many workers are quite happy working remotely. For Google, the keyword is flexibility.

[3]

"Whilst the majority of our UK employees want to be on-site some of the time," the ad slinger said, working from home for "a couple" of days might also be required. And there are, of course, those who are happy being fully remote.

[4]

[5]

To lure staffers back to the office, the company is also planning to spend millions revamping its offices, replete with "new types of collaboration spaces for in-person teamwork" and the slightly alarming-sounding "team pods."

[6]Google says open source software should be more secure

[7]Google leads legacy Voice phone service out behind the barn, two shots ring out

[8]Austrian watchdog rules German company's use of Google Analytics breached GDPR by sending data to US

[9]Google: We disagree with Sonos patent ruling so much, we've changed our code to avoid infringement

Covered outdoor working spaces will permit work in the fresh air for those hardy souls willing to brave the unpredictable British climate.

Helena Nimmo, CIO of consulting and development outfit Endava, commended Google on the investment into its office environment, saying: "To be fully optimised for a hybrid work setup, what businesses need to focus on isn't a simple transformation of their digital setup, but constant and continuous change that takes employees experiences and feedback into account."

If only Google had access to a near-ubiquitous information gathering platform.

[10]

Google isn't alone as companies seek to bring employees back to the office, even for just a few days a week. Microsoft [11]unveiled its shiny new Stockholm HQ mere months before the pandemic hit with space for only 237 of the approximately 600 workers it employed in the region in anticipation of a remote working future.

At time of writing, England remains in [12]"Plan B" measures, with "people asked to work from home if they can."

This week it emerged that Facebook-parent [13]Meta Platform has delayed employees' return to the office due to the outbreak of the omicron variant, and will require staff to provide proof of booster vaccination before heading into its premises.

[14]

Late last year Google introduced a draconian policy for staff that refuse to have the vaccine - [15]get it or leave . ®

Get our [16]Tech Resources



[1] https://blog.google/around-the-globe/google-europe/increasing-googles-investment-in-the-uk/

[2] https://find-and-update.company-information.service.gov.uk/company/03977902/filing-history

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2YeIAmA2V0XV5rnQTLk1CJgAAAA4&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YeIAmA2V0XV5rnQTLk1CJgAAAA4&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33YeIAmA2V0XV5rnQTLk1CJgAAAA4&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[6] https://www.theregister.com/2022/01/14/google_says_open_source_software/

[7] https://www.theregister.com/2022/01/13/legacy_google_voice/

[8] https://www.theregister.com/2022/01/13/google_analytics_gdpr/

[9] https://www.theregister.com/2022/01/08/us_itc_google_sonos/

[10] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YeIAmA2V0XV5rnQTLk1CJgAAAA4&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[11] https://www.theregister.com/2019/12/09/microsoft_stockholm/

[12] https://www.gov.uk/government/news/prime-minister-confirms-move-to-plan-b-in-england

[13] https://www.theregister.com/2022/01/11/meta_platforms_demands_staffers_provide/

[14] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33YeIAmA2V0XV5rnQTLk1CJgAAAA4&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[15] https://www.theregister.com/2021/12/15/google_vaccinations/

[16] https://whitepapers.theregister.com/



"team pods"

Kevin McMurtrie

Google watched The Matrix and was horrified by the dystopian vision of scaling inefficiencies where only one person is in a pod.

Re: "team pods"

The Man Who Fell To Earth

Think bunk beds, with 3 to a bunk. Google has it's staff's best interests at heart in the same way that a dairy has the cows best interests at heart. And for the same reason.

Draconian?

Brett Weaver

I have no problem with the requirement to get vaxxed or go home.

Why describe a positive policy like that as draconian?

Outdoor workspaces

Fruit and Nutcase

Covered outdoor working spaces will permit work in the fresh air for those hardy souls willing to brave the unpredictable British climate.

Covered outdoor spaces are for wimps. Those hard working types that work at No. 10 are made of sterner stuff - they don't need covered outdoor spaces to party work outside.

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