Qualcomm doesn't fear custom chips – in a weird way its modems matter more
(2021/12/03)
- Reference: 1638509471
- News link: https://www.theregister.co.uk/2021/12/03/qualcomms_offtheshelf_chip_strategy_questioned/
- Source link:
Qualcomm this week made clear it wasn't interested in offering smartphone makers heavy customisation of its off-the-shelf Snapdragon chips – even though some of its customers are developing their own custom silicon.
The company addressed the issue at the Snapdragon Tech Summit in Hawaii this week, where it announced the Snapdragon 8 Gen 1, which is expected to find its way into flagship smartphones from OnePlus, Xiaomi, Oppo, Vivo and others.
Qualcomm CEO Cristiano Amon used his keynote to hail Google and the open source Android ecosystem for driving many smartphone innovations. But the giant elephant in the room was the fact that Google earlier this year dropped Snapdragon in favor of its homegrown Tensor chip for Pixel 6 smartphones.
[1]
But for Amon, the elephant isn't that giant, because smartphones using Tensor have not sold in large volumes. Huawei, which developed smartphones with its own chips, has also faded out, allowing smartphones with Snapdragon chips to bounce back in key markets like China.
[2]
[3]
"Companies like Xiaomi, Oppo, Vivo, Honor, that's where Android lives. That's where you have the volume," Amon said, responding to a question from The Register during a Q&A session with the media. "I don't think Android will succeed turning itself into a competing ecosystem."
Yet another attendee remarked that if Google, like Apple, decides to go all out and pour billions of dollars into developing custom chips, it could mean trouble for Qualcomm.
[4]
Yet even Samsung, which uses homegrown Exynos SoCs in most markets, has adopted Qualcomm chipsets for its smartphones in the US.
[5]Specs appeal: Qualcomm and Meta insist headgear to plug you into the metaverse will 'supersede mobile'
[6]Qualcomm kinda spins out Snapdragon – as a brand, not a business
[7]Arm'd with ex-Apple engineers from Nuvia, Qualcomm hopes to make Apple M1-matching chips for Windows PCs
Qualcomm's 5G modems – widely considered the fastest available – may well be the reason for that decision, as US carriers have historically preferred its modems. T-Mobile, for example, talks to device makers about the modems on its network.
"That decision-making is talking to [device makers] about where modem leadership is coming, which modems work best on our network, which ones bring the feature sets that we covet for our network, and give the customer the best experience," Ryan Sullivan, vice president of device engineering at T-Mobile, told The Register .
Qualcomm's Snapdragon 8 Gen 1 chip integrates the X65 5G Modem-RF System, which tops out at 10Gbit/sec in terms of wireless data transfer. It also covers a wider spectrum in the sub-6GHz and millimetre wave.
Moreover, Qualcomm's integrated modem approach means device makers are under pressure to buy the entire chip rather than integrate a discrete modem.
[8]
"The OEMs will decide if they want to build their own silicon. It happened on CDMA, 2G, 3G, 4G. As long as the technology matters, the roadmap isn't stale, especially on connectivity – that's what we do for a living," Amon said.
Qualcomm makes heavy investments in developing a chipset, and its core competency isn't running a fab or customisation, Amon said.
But the CEO did say customisation is an option as Qualcomm targets devices other than smartphones. The company has already customised the SQ2 chip for Microsoft's Arm-based Surface Pro X device.
"We do have the ability, as a horizontal player, to add technology and IP for differentiation," Amon said. "I expect that to continue as devices take different form factors." ®
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The company addressed the issue at the Snapdragon Tech Summit in Hawaii this week, where it announced the Snapdragon 8 Gen 1, which is expected to find its way into flagship smartphones from OnePlus, Xiaomi, Oppo, Vivo and others.
Qualcomm CEO Cristiano Amon used his keynote to hail Google and the open source Android ecosystem for driving many smartphone innovations. But the giant elephant in the room was the fact that Google earlier this year dropped Snapdragon in favor of its homegrown Tensor chip for Pixel 6 smartphones.
[1]
But for Amon, the elephant isn't that giant, because smartphones using Tensor have not sold in large volumes. Huawei, which developed smartphones with its own chips, has also faded out, allowing smartphones with Snapdragon chips to bounce back in key markets like China.
[2]
[3]
"Companies like Xiaomi, Oppo, Vivo, Honor, that's where Android lives. That's where you have the volume," Amon said, responding to a question from The Register during a Q&A session with the media. "I don't think Android will succeed turning itself into a competing ecosystem."
Yet another attendee remarked that if Google, like Apple, decides to go all out and pour billions of dollars into developing custom chips, it could mean trouble for Qualcomm.
[4]
Yet even Samsung, which uses homegrown Exynos SoCs in most markets, has adopted Qualcomm chipsets for its smartphones in the US.
[5]Specs appeal: Qualcomm and Meta insist headgear to plug you into the metaverse will 'supersede mobile'
[6]Qualcomm kinda spins out Snapdragon – as a brand, not a business
[7]Arm'd with ex-Apple engineers from Nuvia, Qualcomm hopes to make Apple M1-matching chips for Windows PCs
Qualcomm's 5G modems – widely considered the fastest available – may well be the reason for that decision, as US carriers have historically preferred its modems. T-Mobile, for example, talks to device makers about the modems on its network.
"That decision-making is talking to [device makers] about where modem leadership is coming, which modems work best on our network, which ones bring the feature sets that we covet for our network, and give the customer the best experience," Ryan Sullivan, vice president of device engineering at T-Mobile, told The Register .
Qualcomm's Snapdragon 8 Gen 1 chip integrates the X65 5G Modem-RF System, which tops out at 10Gbit/sec in terms of wireless data transfer. It also covers a wider spectrum in the sub-6GHz and millimetre wave.
Moreover, Qualcomm's integrated modem approach means device makers are under pressure to buy the entire chip rather than integrate a discrete modem.
[8]
"The OEMs will decide if they want to build their own silicon. It happened on CDMA, 2G, 3G, 4G. As long as the technology matters, the roadmap isn't stale, especially on connectivity – that's what we do for a living," Amon said.
Qualcomm makes heavy investments in developing a chipset, and its core competency isn't running a fab or customisation, Amon said.
But the CEO did say customisation is an option as Qualcomm targets devices other than smartphones. The company has already customised the SQ2 chip for Microsoft's Arm-based Surface Pro X device.
"We do have the ability, as a horizontal player, to add technology and IP for differentiation," Amon said. "I expect that to continue as devices take different form factors." ®
Get our [9]Tech Resources
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[5] https://www.theregister.com/2021/12/02/meta_qualcomm_metaverse_hardware/
[6] https://www.theregister.com/2021/11/23/qualcomm_snapdragon_logowatch/
[7] https://www.theregister.com/2021/11/16/qualcomm_pc_chip/
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Buddy buddy
fuzzie
I'm not quite convinced their modems are that much better. I believe it's more a case of a very cosy relationships with the mobile carriers in the US. They've been running a very profitable oligopoly there. Qualcomm was made by their CDMA tech and patents which made its way into 3G and subsequently LTE/5G. I would be very surprised if the US carriers just aren't keen to qualify many different modems. And, as was shown in the Qualcomm competition case, they force bundles, i.e. "You want our modem, you have to use our main SoC as well". That's how they've been siting very pretty pushing out mostly lightly-tweaked Arm reference designs.
And, related to Mr Coward's comment above, Qualcomm are very aggressive at end-of-lifing products which makes it really hard for ODMs/OEMs to offer any longer term support for devices.
Maybe customers value better modems, but for me personally I value being able to use the platform with whatever software I like. Qualcomm are awful at that with their driver licensing etc.